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Metrics Used to Measure the Performance of a News release

Hong Kong – How do users track news release performance? SEAPRWire team measure the performance of a press release by the following 3 metrics: 1. Coverage and Visibility Coverage and visibility refer to the publicity users’ news release received. Typical questions answered by coverage and visibility data analytics include: 1), How many news sources picked up my news release? 2), Did any influencers share my news release? 3), Was my news release mainly distributed via print, digital mediums, or both? 4), Did engagement increase via multimedia? When considering these questions, it’s important to remember that though similar, visibility and actual reads shouldn’t be treated the same. While visibility measures how visible users’ message is, readership tracks how many people actually read users’ news. Actual readership is clearly more important. To monitor social media engagement as a part of users’ coverage and visibility analytics, note the following: Platform – Is users’ news release mainly visible on Twitter or Facebook? Instagram or LinkedIn? Knowing the platform where users’ news is most visible (or, even better, trending) will help when deciding the best social media platform to use to release users’ news. That way, users can save money by privileging some platforms over others. Influencers – In terms of raising awareness for a news story, few people are as powerful as social media influencers. Influencers can exacerbate readership by promoting users’ news release on their content. Users can also reach out to a specific influencer who has a history of promoting users’ news release whenever users have news to share. 2. Website Traffic In the world of news releases, traffic’s a good thing. That’s because traffic measures how many people accessed users’ content and website from other sources. One of the most common ways to measure traffic involves analyzing how many people visited another website, clicked on users’ news release’s link, and were directed to users’ website. Traffic analytics typically seeks to answer the following questions: 1), Which outside websites brought the most visitors to my website? 2), Are some search engines better than others at driving traffic? 3), Once referral traffic reaches my website, is my site effective at conversion? Using traffic as a metric to measure the effectiveness of news releases comes with many benefits. Not only do users get hard data on the number of people who visited users’ website based solely on users’ news release hyperlink, but users also know which types of referral traffic to preface. To most accurately gauge the effectiveness of users’ news release, monitor referral traffic from the following sources: Highly-trafficked websites – Highly-trafficked websites are websites that receive tons of visitors. These websites include major news publications and entertainment sources. Distributing users’ news release to one of these websites can thus be a serious boon. Social media – Monitor social media referral traffic in order to know where to direct users’ attention. Blogs and forums – From blogs centered on fantasy football to forums diving into fall fashion, the list of blogs and forums is nearly endless. As a result, distributing users’ news release content to popular blogs is beneficial – especially if users’ company markets a product to a niche market. 3. Backlinks and Placements If coverage and visibility metrics are concerned with how many sources pick up users’ news release, backlinks and placements metrics gauge the reputation of those sources. This is important because reputation follows reputation: if high-quality sources consistently include hyperlinks to users’ news releases, users’ website’s deemed valuable and ranked higher for SEO purposes. Backlinks Similar to inbound traffic metrics, backlink metrics measure the number of links that direct back to users’ website. In general, the more reputable the source, the more valuable the earned backlink. This in turn allows users to monitor the effectiveness of the news release that led to the backlink. Placements Placements are another news release metric worth tracking. In short, placements analytics monitor where users’ news release was distributed in more detail. Backlinks and placements metrics are valuable tools when it comes to understanding how best to reach users’ target audience. SEAPRWire team uses the industry’s best analytics to help users’ message reach the widest audience possible. Choose SEAPRWire team as users’ news distribution service and feel confident knowing users’ news releases are headed in the right direction. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire

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Exploring the Life Cycle, Tracking Details of Press Releases

Hong Kong – People are new to the marketing circuit and have heard the buzz about a press release. The idea and concept intrigue you, so you decide to delve into this information a little further. First you need to understand the purpose of a press release. The purpose of the press release is to get the news or information you have into the hands of the media so they can either re-publish your information or contact you for more information to write a glowing story about your business, product or service. The lifecycle may last a couple of days; it may last a few months. Let us look at the details more in depth. 1. Writing your press release 2. Distribution of your press release 3. Initial reporting feedback 4. Socialization of your press release 5. Pickup / Clipping Services Writing Your Press Release If you come from a writing background, then writing your press release should come to you fairly easily providing you follow the proper structure of writing a press release. If you are new to the press release industry and are not familiar with how to write a press release, don’t fret, we have someone that can help you here. Distribution of Your Press Release To clear up any confusion, NovationWire is a press release service company that distributes your news to the media. In this process, we also provide a report as our ‘proof of distribution’ that your news went out to the media. We are in the business of sending your news to the media. We do not guarantee pickup by search engines by keywords. We will make some guarantees like your press release being picked up by a search engine, but we do not guarantee that it will be displayed when someone performs a search with a particular search phrase or keyword. To further this, although feedback is positive with some individuals, we have no control over such results. Initial reporting feedback When your press release is distributed through the NovationWire network, you will receive a report which we discussed earlier (proof of distribution). If you are a marketing company, you may wish to share this information with your client. Socialization Of Your Press Release As previously mentioned, when your press release goes out you receive your report with a link to your press release within this report. If you do not have any social media channels set up, we recommend setting them up. Once set up, we highly recommend sharing your press release on social media – it does make a difference. If you have mentioned another business within your press release, it would be a good idea to ask them to also share the press release on their social media as well. All it takes is someone of significance to find your press release and repost it on their social media where they may have tens of thousands of followers and boom, your press release has gone viral. We have seen some press releases receiving thousands of shares. Press Release Pickup & Clipping Services Pickup is typically referred to when your press release has garnered the attention of someone in the media, and they have republished your press release. The pickup could be in a major national newspaper, a trade publication or even a blog. Some people copy your press release verbatim; some journalists will contact you directly for an interview. A good way to find your press release is to take your headline and place it within quotes in a search engine. If your headline contains special characters like the percentage symbol, quotes, etc., it may be a little more difficult and may not return as accurate of results. Although the basic idea, purpose, and functionality of a press release have remained the same over time, the integration of social media, search engines and access to information have changed how press releases get out to the public. The bottom line being they still increase your online visibility and if you are sending news to the media and various online points and your competition isn’t you will be casting a larger visible net than them. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

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Images Can Increase the Visibility and Engagement of Company’s Press Release

HONG KONG – According to many companies that measures digital content engagement, the human brain can process images much faster than text. In fact, up to 60,000 times faster! That is huge! This incredible processing speed of images also means when it comes to content marketing or the use of press releases within your marketing plan, visuals are extremely important. We find this so important to hammer home that we have taken time to write another article with a bit of a different angle. At NovationWire, we provide the option to add up images with our Integrated Media Pro package. When a visitor, which may be a journalist, a blogger, or potential customer visits the NovationWire website and views our press release page, Images are the very first component item that will grab their attention. If there are multiple images on a page, ones with more color and less text stand out more. We also learned as a general rule of thumb, product images, model images, and travel related images are much more popular than a company logo. Including a company logo as a part of your image set is important for branding, however, unless you are a fortune 100 or fortune 500 where someone will recognize that logo immediately without thinking, it will not garner the same amount of attention as a product type image. Another reason why images are important is NovationWire has taken to relevant media for further promotion of our customer’s press releases. Although not an official offering as a part of a press release package, the feedback to date has been extremely successful. The process is a manual process by our staff, and it is on a ‘selection basis.’ Our staff is manually selecting press releases with images that pop and stand out. If our staff select your press release based on your image, it becomes posted on our relevant media with your press release headline along with up to a half dozen hashtags that are manually selected and that are relevant to your press release. Ensure you add amazing images to your press release for a chance to have your press release added to our relevant media page. Images do grab the attention of viewers. A few years back, NovationWire performed a study and found that a press release containing an image can receive up to 400% more views than a press release that does not have an image. For example, we invite you to visit our press release stories page which contains all the press releases for the current date. Once you click on this page and it loads, where does your eye immediately go? Yes – to the press releases with images, because they stood out and got your attention. The image will be able to be imported into your newsroom, providing easy access for journalists, bloggers, and researchers to see your images at a glance. So if you do not already include image within your press release submission, we highly recommend you start doing so. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

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Choosing the Right Headline and Message for your Next Press Release During a Time of Pandemic

HONG KONG – We are now at a point where although the COVID-19 crisis continues, we have seen a bend in the curve and a glimmer of light at the end of the tunnel with America proceeding cautiously to re-open up shops. At the beginning of the crisis, NovationWire saw a slight pause in the press release distribution service industry (perhaps many business owners were strategizing, taking everything in and navigating the next steps. After the interval, we started to see press releases showing an adaption of how businesses were reacting to the economic fallout as the whole world around us grounded to a halt. With some restaurants closing, we saw an adapt quickly from a few of how they were running their business to a new kind of norm, like altering menus to accommodate for a larger ‘take-out’ audience. NovationWire also read about how some restaurants began offering toilet paper with their take-out meals, and some even announcing the sale of organic produce. We are just now beginning to see a shift away from nearly every press release talking about COVID-19 (or related) in their headline to ‘off COVID-19’ specific press releases. Again, only an observation from our staff, perhaps this change is more of a strategy to announce refreshing news for journalists looking for alternative news, away from the COVID-19 subject. A few unrelated COVID9 press release examples that we have seen gain some excellent traction: • UAV Propulsion Tech Representing Suter Industries AG/CAE GmbH to Market their UAV Engine Solutions (Over 12,500 headline impressions, 1,500 actual views, and 100+ social shares) • Brazilian Wax Specialist Ashley Yamauchi to Open New Salon in Lake Worth TX (Over 62,500 headline impressions, 1,500 actual views, and 100+ social shares) • FDA Clears New Mechanical Thrombectomy Platform (Over 46,000 headline impressions, 2,400 actual views, and 185+ social shares) • Poets&Quants Names Best & Brightest MBAs For 2020 Over 44,000 headline impressions, 1,600 actual views, and 79 social shares) This observation is the only speculation; however, you have to wonder, if you put on the hat of a journalist that is overwhelmed with COVID-19 headlines for the last couple of months, would you not be yearning for something ‘different’ and refreshing? We are not saying don’t submit a press release if it is COVID-19 related; however, there is undoubtedly a time and a place. There is also another significant component called ‘intent.’ The right intent is submitting a press release whereby COVID-19 directly affects your business. An example may include the closing of a store and moving to an ‘online retail model’ because of the crisis; this is undoubtedly legitimate news with an example here “Beloved Midwest Confectionery Closes Mall Stores Due to COVID-19”. An example of a press release that would not be suitable would be one announcing a retail sale (or any sale for that matter) just because of COVID-19. This type of release demonstrates trying to capitalize (newsjacking) on the use of COVID-19. Let’s be realistic, sales existed before COVID-19, and anyone can have a sale at any-time, and this is not worth newsjacking. There is a time and place for newsjacking, and NovationWire feel right now you should resist newsjacking on the subject of COVID-19/Coronavirus. Again, these are only some guidelines from some real-life examples we wanted to provide to guide our customers in the best direction for success and to help attain the largest viewership of their press releases. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: pr@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

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Close up with NovationWire: a New Type of PR Distribution Service

HONG KONG – NovationWire is an organization that had everything in place to succeed in 2021. They had a 100% remote workforce in place. Their DNA was already in the cloud. The press release distribution industry was already at an inflection point. Overly consolidated. Expensive. The pandemic has resulted in the recalibration of corporate strategies. With that, online is where you have to be. And their market-disrupting price point is really attractive right now. NovationWire uses its own proprietary distribution channels that combine client press releases with news stories from thousands of newsrooms, globally, into geographic, industry, and subject-grouped newswires. These highly-targeted newswires are a valuable source for anyone interested in breaking news or background material, including reporters, industry leaders, decision-makers, influentials, and even the interested public. Press releases are further disseminated through NovationWire’s social media newsfeeds, the NovationWire news apps (iOS & Android), and made available to thousands of editors and journalists. NovationWire Chief Executive Officer and Founder, Peter said: “It’s very powerful when your newswire service is also a leading publisher of industry news. We’ve created compelling distribution channels for press releases which we’ve been able to offer at a fraction of the cost of the traditional newswires because we’re using our own proprietary technology to power the distribution network.” “We’re offering a real alternative to public relations professionals — at companies and organizations – who are looking for a more affordable option with better results. Our clients also appreciate our DIY upload program. In fact, we’re so affordable and easy-to-use, we’ve branded NovationWire as “Everyone’s Internet News Presswire.” Peter concluded. NovationWire launched several years ago as an online news monitoring service and is now a major player in the newswire industry, disrupting the $2 billion-plus press release distribution market. The company entered the press release distribution space a few years ago to provide public relations and marketing professionals at large and small companies, associations, advocacy groups, NGOs, and government agencies with better, more modern options. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: pr@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

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