Posted on

Very Important to Determine Their Target Audience Before Publishing Their Press Release

Hong Kong – Some people may not understand how important it is to determine the target audience before publishing a press release. There is a lot to prepare for when writing a news release, (like who to quote from their company, all the points to cover, who the contact will be, collateral to be included), it is easy to get caught up in the heat of the moment and dismiss certain details. Everybody does it at some point because SEAPRWire just wants to dive right into the writing. One of the details users should not overlook is ‘who their target audience is.’ Determining their target audience may include geographic location, age, sex, interest groups and more. If users have not yet figured this out, SEAPRWire Team highly recommend doing so before users continue or even start writing their press release; optionally, passing the writing assignment on to someone that does understand their audience. Determining their target audience will assist in the tone, grammar and potentially how technical you’re writing style is. Sending a technical news release to a broad audience that is not technically savvy in their industry may fall on deaf ears or annoy some journalists. If users have a specific audience in mind that is very technically savvy, then using technical specifications and jargon may be appropriate and go against the grain of a ‘typical news release’. Knowing the age group of their readers is also helpful. This may assist in what further channels users select after their news release has been distributed, potentially including social media. For instance, if their product or service is attractive to the late teens early 20’s age group, users should probably be including their news release in channels that these age groups are familiar with, like social media. Knowing the age of their audience may also assist in the style that their news release is written. Perhaps if it is written for a younger generation users could have a younger individual that is experienced in news release writing craft their release. If users are a parent with teenage children, users will recognize there are tonal differences between an older mature audience and early 20’s. What about geographic location? Are users sending their news release across America even though their product or service is only sought after in the Seattle area? This may not be a bad strategy as their news release has the potential to be picked up and published online assisting with better local search results and increasing their visibility online. In fact, SEAPRWire has a number of clients that use this strategy and are happy with their results. Including collateral (documents, images, etc.) with a news release can be critical. Knowing how to cater to their audience can be critical. For instance, infographics may appeal to one audience and not another. For those not familiar with infographics, they are a tool used for data visualization. Short videos are also an excellent tool to portray their message however may not be for every audience. Including product images, users can almost never go wrong. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire

Read More
Posted on

News release or Paid Advertising, Which One Is More Effective?

Hong Kong – As a marketing guru, users have a few options for attracting new business, including paid advertising and editorial story placement within the media. They can both be paid (for instance, if users use the services of a PR distribution company), so which one is more cost effective? The two options serve two completely different purposes, so let SEAPRWire‘s expert delve a little further into each option. If users are using the paid advertising option, does that include pop-up style ads? Perhaps users are using an agency and users may not know the answer to this question. What users may want to consider, if users are not already aware, is how people feel about ads and how effective they are compared to other marketing techniques, such as using SEAPRWire for press release. Consumers and those marketing for business to businesses continue to become more sophisticated and wary of ads and information found online, affecting trust levels. For instance, if users were looking for a lawyer online, would users trust a lawyer who was referred to users by a friend (word of mouth) or would users trust a pop-up ad? Now let’s say that their friend originally found this lawyer through a news article he/she read, then used the lawyer’s services and had a good experience. Do users see how editorial placements can have more credibility than an ad and lead to a better result? According to HubSpot, in an article from July 13, 2016 by Mimi An, 87% of people say there are more ads than there were 2 years ago (2013-2015). With that type of increase it is no wonder that Adblocker Plus, which dominates the ad blocking app market, has achieved 300 million downloads worldwide (as of 2016 according to HubSpot). Let’s state the obvious: Whether it is business to consumer, or business to business, people know that ads exist because someone paid for it to be there with the sole intention of trying to attract new business, or sell a product or service. Adding to advertising’s lack of credibility is “the rule of 7,” which is common wisdom in advertising. It means that an individual needs to see an ad 7 times before they take an action. Advertising needs to be repeated to produce results and that increases its cost and limits its cost effectiveness. In 2021, similar to 2020, budgets for marketing have probably received another slight increase for the year, with much focus on digital marketing. PPC & display ads are a go-to marketing strategy for many businesses, even though they produce mediocre results. Earned media through distribution of a news release is often a second thought. Interestingly, because an increasing number of people are using ad blocking apps, the money spent by businesses to advertise is often wasted because the ad never reaches its full intended audience. In short, this is an excellent time for their marketing and communication teams to further investigate earned media through PR distribution. Earned media works when a well created news release attracts the attention of a journalist or well respected blogger, looking to further their story. If it is a blogger, remember that the blogger is within their industry and can potentially reach thousands of individuals that may be interested in their story as well. This could lead to more sales. For this to transpire, their news release must be compelling and authentic. A well-written news release will inspire people to write positive comments about their story. Positive online comments are considered by many to be more trustworthy than online ads. Their news release can also reach a larger audience because some websites will simply republish what users have already written without making any changes. Here is another tip: Increase the chances of their story being picked up by media by including industry data that users can back up. People love numbers and love statistics. If users are using data from another source, be sure to mention the source. Results can vary significantly depending on which industry their business is in, the timing of their news release and how well it is written (particularly the headline). The purpose of this data is to further demonstrate the cost effectiveness of a press release. These statistics would be admired by many marketing folks. Depending on what users are trying to accomplish, a news release should not be underestimated. Paid advertising certainly has its place in the marketing world but should not be considered as the sole channel to attract new business or announce a new product or service. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire

Read More
Posted on

How to Use News Releases as a Marketing Tool

HONG KONG – Surprisingly, 20% of NovationWire’s respondents advised they do not even use a press release as a part of their marketing strategy. As we have mentioned in the past, sending out a press release when Users have newsworthy information to share makes sense. The key word here is “newsworthy.” The information should be newsworthy and useful to journalists or customers’ general audience. It is important to note that when Users send out insignificant news on a regular basis, it will only alienate yourself and company from journalists. And just like the “boy who cried wolf,” people will not pay attention when they find that customers’ news is usually trivial, exaggerated or misleading–Users must be credible. What is customers’ typical preferred reach? In the pre-Internet world, unless Users were a big national company, the news Users wanted to announce would more than likely have been either local or hyperlocal news. Times have changed, and the Internet has opened opportunities for businesses to have customers reaching them from around the globe. In NovationWire’s survey, the majority of businesses distributing a news release on a newswire service selected ‘national’ as their choice of reach. The next most popular distribution choices were ‘multiple cities,’ ‘state wide’ and ‘mainly an online audience.’ The main goal for distributing a press release was to garner the attention of journalists who would write a story covering the news. About 20% of businesses stated that their goal in distributing a press release was to ‘increase their search engine rankings.’ Recently, one of NovationWire’s reps was asked by a client if they could add ‘back links’ and if those back links were ‘do follow.’ We advised the client that the reason for submitting a press release should be to garner the interest of a journalist and not to increase search engine rankings. An excellent question that many would like the answer to is ‘What is the most popular day to send out a press release?’ NovationWire’s winner, by a landslide is Tuesday! Yes – the reason for Tuesday is this: On Fridays, many people check out early-mentally and physically. Do Users want a great start to the weekend? Start it early! The weekends are just naturally not a business news type of time. By the time Monday rolls around, many people are cleaning up from Friday and preparing for the week ahead, which leaves Tuesday as the best option for having customers’ news released. That being said, a good percentage of customers still believe in Monday and kicking of the week with a press release. The actual time of day when the press release is distributed does not seem as important to press release distributors as it once did. Until not too long ago, many people would love to have their press release scheduled for a ‘set time’ early in the morning. Interestingly, a majority of respondents advised that a particular set time is no longer a big deal to them, as long as it is early in the morning of the day of their release. For smaller companies, we typically don’t recommend 9 a.m. Eastern time, as this can conflict with a lot of ‘big company’ publicly traded company news. A significant number of NovationWire’s customers tend to prefer 7-8 a.m. Eastern as their premium distribution time. Do Users have customers’ own personal media lists? If Users do, then Users are with the majority of PR professionals who send their News Releases through a press distribution service and also use their own lists to target journalists they know, according to a majority of NovationWire’s respondents. Newsrooms are a technology on the marketing horizon. Why? Because done properly, they can be an excellent research resource for journalists to access everything from high resolution images, media contact information and more. Online newsrooms are an important emerging technology, so it was not surprising to learn that the large majority of respondents still do not have a public facing newsroom. We expect that will change in the near future. By applying a few points we have mentioned, we hope that this will increase the success of customers’ next press release. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

A Few Simple Suggestions for Sending News Releases

HONG KONG – Through the results of the recent survey we conducted, we further learned that many in the communications industry also send their news to their own media lists. These may be contacts these individuals have built up over time or have had previous interactions or relationships with. One way to build up customers’ own media list is to find the key contact at a particular media outlet in which Users are interested in being covered. The contact information is usually within the newspaper, publication or news website. If Users do go this route, Users need to make sure that they are definitely the contact for customers’ industry and information. Most of those within the industry are aware that a press release is not a one shot deal. This holds particularly true when it comes to ‘branding.’ As per Marketing-Schools.org, Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company’s brand represents their market identity–who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Branding of a business, product or service is an enormous undertaking that starts with communicating well on customers’ company website, keeping customers’ social media channels updated, being found in search results and, of course, using newsletters to reach customers directly. Much of this can be covered with a press release; however it does not end there. Sending a press release requires some coordination between customers’ marketing team and communications team. Once the press release is written and signed off on by all those stakeholders who need to approve it, Users can send customers’ press release to the media using a press distribution service like NovationWire. When customers’ press release has been sent through the distribution source of customers’ choice, Users can also send customers’ press release to customers’ contacts list through email. A good way to do this is to personalize each one. Journalists are not fond of receiving a ‘wide spread, generic email’. After Users have emailed customers’ press release, it is advisable to share the link of customers’ story and post information within customers’ social media, as sometimes these stories can go viral. We are not 100% certain whether this was in part because of visibility that the story received through a search engine, or if it was because they shared their story link on LinkedIn. We are confident that many of NovationWire’s News Releases do receive increased visibility through search results, providing much earned success for many of NovationWire’s customers. This can potentially be attributed to an influencer finding the story and either making mention of it, sharing it, or partially re-writing / quoting customers’ original press release. There are many unknown factors that can contribute to a story going viral. And there is one thing for certain that we have come to recognize: If Users distribute a press release to the media, it will have a greater chance of attaining visibility online than one that is not sent out. Once Users have 1) sent customers’ press release through a distribution service, 2) emailed it to customers’ contacts list, and 3) updated customers’ social media channels with customers’ link and a synopsis of the story, there is one last thing to do: 4) update customers’ newsroom if Users have one. For those who are not familiar with a newsroom, it is a section of customers’ website that can be accessed by the media to find all customers’ previous news stories, media contact information, high resolution images, media kits and more. This is something that every business should have. In summary, although there are a few steps to sending out a press release, none of them are rocket science. They are all very straight forward and if Users think about it, they all make sense. It is just a matter of doing it a few times to get used to it. If Users do not have the tools mentioned in this article, we recommend setting them up. Social media sites are quick and easy to set up and to update. Every business should engage in this. By following these steps, Users will increase customers’ visibility online over customers’ competition that does not engage in the use of News Releases. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Answers to Several Frequently Asked Questions about News Releases

HONG KONG – NovationWire.com is a company that was established specializing in press release distribution services, sending news to various media points. As a company that’s been in the news distribution industry for many years, we feel we know a few things about the business and industry. Some of NovationWire’s articles are inspired by NovationWire’s customers that have questions about NovationWire’s press release service or the industry in general. NovationWire’s feeling here is that if one person has made the effort to inquire – there are probably 100 people that would like to know. Let’s get right to the details. What time is the best time for a press release to be distributed? NovationWire has personally found that the best time for NovationWire’s news to reach the media (customers’ press release to be released) is 3:01 am eastern time. NovationWire’s thoughts on this are customers’ news does not conflict with 9 am financial news, yet is late enough to show up just prior to the financial news. Are the holidays a good time for press release distribution? NovationWire.com has been asked this question many, many a time. We do not have a right answer for this and we call it a 50/50. Here is why. For larger established businesses, timing may not be quite as significant simply because they are established. Smaller businesses may have a more difficult time earning a media spot. We have found that in the summer months (many people are away on family vacation) and shortly after Thanksgiving, the news industry can certainly be quieter. The argument is whether this is a good time to distribute a press release or not. There are two schools of thought on this with the first believing that because it is quieter, there will not be as many journalists/bloggers looking or interested in stories. The second school of thought is that because it is quiet, it would give a better chance of their story standing out. We have personally heard of some successes with the latter. Can I just write anything for my press release? How do I write a press release? Because this piece is a recap we will be brief in NovationWire’s response. In order for a press release to be successful, it must carry a particular tone and style. If this is something that Users have never done before, Users may want to consider hiring a writer, or at the very least, after writing it, have it reviewed by a professional that can provide some constructive insight. It starts with the headline, which is vital to the rest of customers’ story being read or passed up for the next piece of news. Users need to grab the attention of the journalist/reader and draw them in to want more – but also keeping things realistic. Journalists do not like being baited and will quickly pass on future news pieces if they feel they have been baited into information that is hyped and not what Users claimed. Don’t forget to include customers’ dateline location, answer the five w’s, include a quote from someone within the business and finish with customers’ boiler-plate information. Customers’ piece should also be short, to the point and contain as few technical terms as possible – this will turn off a journalist very quickly, even if they are in customers’ industry. Keep it simple. How do categories for my press release work? Ensuring that Users select categories that are truly relative to customers’ industry will give Users a better chance of a journalist picking up customers’ story. Rule of thumb: If Users feel it is a stretch to select a particular category, it probably is – don’t select it. An automotive related website may want to display automotive news to their customers. They may pull NovationWire’s automotive feeds which will then display customers’ news (if automotive has been selected) on their website. We would not display, or make accessible, automotive news to a journalist in the arts & entertainment industry – we would lose credibility pretty quick. These are just a few of the many industry questions we receive on a semi-regular basis. Hopefully, we have been able to address the questions by pointing Users to further information via NovationWire’s articles and knowledge base. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Brief Introduction to Press Release and Content Marketing Tips

HONG KONG – People published an article which mentioned about smart audio systems becoming more significant in the area of marketing. The reason this is important is that upward of 50% of searches will come through smart audio devices. Smart audio systems and marketing are still in the early stages, and we have few details on how content will blend into the search results of voice commands through smart audio systems. We do recognize there are some PR folks in the industry gearing up to serve content based on voice searches people will make; meaning information from customers’ content marketing blended press release could potentially make its way through as a relative search result providing exposure through these devices. When Users are blending customers’ press release with customers’ content marketing, there are a few tips that Users can follow. Users always want to continue to follow basic press release writing practices. Ensure customers’ content is newsworthy and high-quality content. Having fewer pieces of information that are valuable is better than many pieces of information that serve no value. Are Users able to incorporate a survey with customers’ press release? Obtaining data and publishing this data will engage customers’ audience and draw in many readers. In a survey from Charles Schwab from back when the financial meltdown occurred in 2010, the Family and Money Survey they sent out indicated that those into their twenties had a greater sense of financial fitness over physical fitness. To their audience, this was of particular interest adding value to their content. Is there a way Users can incorporate results from a survey within customers’ press release? Incorporating a promotion into customers’ press release may seem obvious but is one many overlooks. Companies have been known to have great success with this tool providing that Users use unique promotional codes to track customers’ success. Users also need to be very explicit about timing with pricing. Combine holiday-related events with customers’ promotion. Users don’t have to think hard to the obvious like Thanksgiving, Halloween and in September, ‘Back to School.’ Customers’ press release could potentially include “10 Tips to Assist Customers’ Child in Achieving Higher Grades”. Link this to a product page on customers’ website as customers’ goal is to provide helpful information to customers’ audience that relates to customers’ products. Have Users highlighted a customer before? Let’s say Users are a specialty organic meat farmer. Users could mention a client, like a meat retailer that carries customers’ product and link to a recipe on their website and even provide a discount code for the product. Before doing this, Users would need to obtain their permission. The process of obtaining permission for a mention like this is industry standard. In return, customers’ customer could potentially mention customers’ business in a future press release. If Users create links within customers’ press release to a landing page, ensure customers’ page is directly related to the press release. Users may also want to consider tracking that page as well. Once Users have completed customers’ press release, as it will have valuable content, ensure Users place a copy on customers’ website. If Users have a corporate newsroom, this is an ideal place to store customers’ press release for media also to find. If Users are using promotion codes within customers’ press release, make sure customers’ codes are unique and are trackable. With any marketing or PR tool, using just one tool will not generate success. It is a combination and integration of all customers’ marketing tools that will create success. This article intends to assist with customers’ content marketing & press release portion to help boost interaction with customers’ current audience and a potentially new audience. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Do We Need to Change NovationWire’s Expectations for Issuing News Releases?

HONG KONG – Ultimately when Users purchase advertising or send a press release, Users want people to view customers’ ad or news release. To put valuations into perspective, we will use the example of ad words. When someone uses ad words, they pay for the number of times that an ad is clicked on. The amount of information Users placed within an ad was extremely restrictive up until reigns were loosened not too long ago. For example, Users are now allowed two headlines of 30 characters each and a description line of 80 characters. According to Practical Ecommerce, this is a recent increase) we must remind you, this is characters and not words. With an average word length of 5 characters (according to Quora, this means Users would have 16 words for a complete description of customers’ ad. In the world of AdWords, the cost per click can vary quite significantly. Variations can range from $2 – $50 per click of customers’ ad. An article over at Forbes.com mentions that new businesses are dropping $5 or more per click, with some up to $60 per click. That can add up fast. Where the concern lies is that because Users have only been provided with average 16 words in customers’ description, that when someone does click on customers’ ad, they may discover that what Users offer isn’t what they are after. Now is where the valuation of the press release can shine. Providing that Users have a strong headline and a press release packed with great information, Users can certainly draw some cost-effective numbers. Marketing over the past few years has changed. So have marketing strategies. Much more emphasis becomes placed on content marketing, which it should be. One tool that has remained constant over the years is the use of press release distribution services. Companies like NovationWire, PR Newswire, Business Wire, etc. have a long established history of getting customers’ news to the media. Although remaining constant, variations of how customers’ press release gets delivered to the media have changed due to technology. With changes in how News Releases reach the media, more media outlets popping up to distribute News Releases and the ease of submitting a press release has brought on much higher numbers of releases reaching the media. What does this mean? It means media have to spend more time sifting through information that will help them with a story they are looking to cover. It also means media have to be more selective. In turn, this means that the story that Users write needs to be top-notch quality and stand out from customers’ competition and not add to the ‘news noise void.’ The value of the press release is still value, meaning that eyeballs are still viewing and reading them. Don’t forget that although some journalists may no longer be around, there has been an increase in bloggers that are looking for information and news to write. Any time that someone looks at customers’ news and repurposes it for their own original story is good. This process also allows for customers’ company to receive further online visibility through the re-publication in part or in full of customers’ story; this translates to better search results and visibility in search engines. In marketing, one of the biggest components is ROI. Occasionally we have had individuals ask us what the valuation of their press release is. There are some ways of calculating this; however, it can be a very time consuming manual process. The first step would be to find out where customers’ press release is published. Once Users know where customers’ press release is published, Users need to find the traffic to that particular source and how many views customers’ press release received. Knowing the traffic rank of the site that customers’ press release is published can assist in finding the valuation of that publication. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Exploring the Life Cycle, Tracking Details of Press Releases

Hong Kong – People are new to the marketing circuit and have heard the buzz about a press release. The idea and concept intrigue you, so you decide to delve into this information a little further. First you need to understand the purpose of a press release. The purpose of the press release is to get the news or information you have into the hands of the media so they can either re-publish your information or contact you for more information to write a glowing story about your business, product or service. The lifecycle may last a couple of days; it may last a few months. Let us look at the details more in depth. 1. Writing your press release 2. Distribution of your press release 3. Initial reporting feedback 4. Socialization of your press release 5. Pickup / Clipping Services Writing Your Press Release If you come from a writing background, then writing your press release should come to you fairly easily providing you follow the proper structure of writing a press release. If you are new to the press release industry and are not familiar with how to write a press release, don’t fret, we have someone that can help you here. Distribution of Your Press Release To clear up any confusion, NovationWire is a press release service company that distributes your news to the media. In this process, we also provide a report as our ‘proof of distribution’ that your news went out to the media. We are in the business of sending your news to the media. We do not guarantee pickup by search engines by keywords. We will make some guarantees like your press release being picked up by a search engine, but we do not guarantee that it will be displayed when someone performs a search with a particular search phrase or keyword. To further this, although feedback is positive with some individuals, we have no control over such results. Initial reporting feedback When your press release is distributed through the NovationWire network, you will receive a report which we discussed earlier (proof of distribution). If you are a marketing company, you may wish to share this information with your client. Socialization Of Your Press Release As previously mentioned, when your press release goes out you receive your report with a link to your press release within this report. If you do not have any social media channels set up, we recommend setting them up. Once set up, we highly recommend sharing your press release on social media – it does make a difference. If you have mentioned another business within your press release, it would be a good idea to ask them to also share the press release on their social media as well. All it takes is someone of significance to find your press release and repost it on their social media where they may have tens of thousands of followers and boom, your press release has gone viral. We have seen some press releases receiving thousands of shares. Press Release Pickup & Clipping Services Pickup is typically referred to when your press release has garnered the attention of someone in the media, and they have republished your press release. The pickup could be in a major national newspaper, a trade publication or even a blog. Some people copy your press release verbatim; some journalists will contact you directly for an interview. A good way to find your press release is to take your headline and place it within quotes in a search engine. If your headline contains special characters like the percentage symbol, quotes, etc., it may be a little more difficult and may not return as accurate of results. Although the basic idea, purpose, and functionality of a press release have remained the same over time, the integration of social media, search engines and access to information have changed how press releases get out to the public. The bottom line being they still increase your online visibility and if you are sending news to the media and various online points and your competition isn’t you will be casting a larger visible net than them. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Images Can Increase the Visibility and Engagement of Company’s Press Release

HONG KONG – According to many companies that measures digital content engagement, the human brain can process images much faster than text. In fact, up to 60,000 times faster! That is huge! This incredible processing speed of images also means when it comes to content marketing or the use of press releases within your marketing plan, visuals are extremely important. We find this so important to hammer home that we have taken time to write another article with a bit of a different angle. At NovationWire, we provide the option to add up images with our Integrated Media Pro package. When a visitor, which may be a journalist, a blogger, or potential customer visits the NovationWire website and views our press release page, Images are the very first component item that will grab their attention. If there are multiple images on a page, ones with more color and less text stand out more. We also learned as a general rule of thumb, product images, model images, and travel related images are much more popular than a company logo. Including a company logo as a part of your image set is important for branding, however, unless you are a fortune 100 or fortune 500 where someone will recognize that logo immediately without thinking, it will not garner the same amount of attention as a product type image. Another reason why images are important is NovationWire has taken to relevant media for further promotion of our customer’s press releases. Although not an official offering as a part of a press release package, the feedback to date has been extremely successful. The process is a manual process by our staff, and it is on a ‘selection basis.’ Our staff is manually selecting press releases with images that pop and stand out. If our staff select your press release based on your image, it becomes posted on our relevant media with your press release headline along with up to a half dozen hashtags that are manually selected and that are relevant to your press release. Ensure you add amazing images to your press release for a chance to have your press release added to our relevant media page. Images do grab the attention of viewers. A few years back, NovationWire performed a study and found that a press release containing an image can receive up to 400% more views than a press release that does not have an image. For example, we invite you to visit our press release stories page which contains all the press releases for the current date. Once you click on this page and it loads, where does your eye immediately go? Yes – to the press releases with images, because they stood out and got your attention. The image will be able to be imported into your newsroom, providing easy access for journalists, bloggers, and researchers to see your images at a glance. So if you do not already include image within your press release submission, we highly recommend you start doing so. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Using NovationWire Press Release Distribution Service to Build Good Public Relations

HONG KONG – Over the past couple of months, NovationWire have had a few inquiries about the difference between pr, public relations, marketing, and communications. We have briefly touched on this subject in the past, with our last article a few years ago, so we thought now might be a good time to revisit and update the information, especially given the new world which we are now all living. To begin with, PR and public relations are the same things. PR simply stands for ‘public relations.’ What do public relations mean? Public relations is a strategic communication procedure that builds relationships between the company and the public. Building these relationships may also be summarized as ‘the managing of communications between the company and the public. The definition from Wikipedia explains PR as practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. The definition would further include the communication piece between the company and the audience and how messages are disseminated for the public to access. Marketing is the artistic side of how communications make their way to the public. These communications might include the creation of brochures, advertising, landing pages, the creation of advertisements, newsletters, and more. Communications company’s focus on the messaging and writing of materials. For instance, if you require assistance with writing a press release or the content of a newsletter, you could look toward a communications company to assist with this. Some larger businesses will have in-house PR, communications, and marketing; however, many companies will farm this aspect of the business out to a firm that specializes in this kind of work. For instance, the writing of a press release, for example, can be a bit of an art. It is not just the writing of a press release, however laying the groundwork for a series of press releases that should be going out at timed intervals to tell a story and keep journalists, researchers, and bloggers abreast of your business. Depending on the company, some businesses will specialize in only the marketing component. Others may include the PR & communications pieces. The PR & communications side would work more with the writing of press releases to distribute to the media or potential content for a newsletter. They would not include the art behind a new dinner menu or an advertisement for a magazine. The only way this would happen is if they are a significant enough company that has these two business functions in different departments of the same business. Finally, you have the press release service and press distribution side of the business, like NovationWire. This type of company is the one that sends the press release to the media, bloggers, and alike. The press release distribution business, like a clipping service, is a separate business on its own. When forming your PR strategy, relations with the media should be your primary focus. The reason for this is credibility amongst third parties, trust from potential customers combined with brand awareness. Working consistently with a strategy can reap long term benefits within the media. This type of approach will be different for every business. When you first venture down this road of Public Relations and press releases, you need to be prepared for change. There is change around every corner, and you need to be able to move with the changes that come your way. How many companies do you think saw the COVID-19 crisis coming? How many of them do you think had to change up their message as soon as they saw the impact of it? Many businesses had to take a step back and regroup their thinking and strategies. The magnitude of what every company had to deal with is incomprehensible, with a change in mindset being a necessity. Making connections with your customers, journalists, and the audience is what PR is all about. This exercise of making connections is not an overnight exercise; it is a journey. Slow and steady wins the race. Whether it is a journalist at a local paper or a national blogger, building relationships and trust with media can take time. If one thing the COVID-19 crisis has taught us, it is how to become more innovative and creative with communicating with our customers and potential prospects. Persistence is key. For instance, after you send out your press release, check to see how many social engagements you had. What type of impact did this have? Sometimes it takes a few announcements for a journalist to notice your story. If a journalist does reach out to you for an interview, keep in mind that this is not a guarantee for publication – they are merely feeling the waters, but at least you piqued their interest! There are times where a journalist may be looking for an expert in their industry and want to build some trust. We have seen some stories where an interview commenced to find their story was published months later. If you are the contact for the press release story, ensure that you are comfortable talking with the media and know what is appropriate or not appropriate to say or do. For instance, attempting to oversell your product or service would be viewed as inappropriate. You should be using this opportunity to demonstrate your knowledge in your industry and resist trying to use this as an advertisement. An interview with the media is a chance to show you are an expert in your area, one that they can reach out to and trust for questions that would further provide visibility down the road—indirectly providing visibility and potential sales. Once your story makes it to a publication, make sure that you embrace this moment and share the information on social media. Doing so will help increase engagement. When you reach this stage, congratulations, you are now at the point of experiencing earned press; this is not an avenue that you can put a price on. When you spend very little sending a press release, and you can get this type of earned media is priceless. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

How Long Does It Take for Press Releases to Be Visible on Google

HONG KONG – There is a saying in the world of marketing that goes like this. “If an individual takes the time to call or contacts you with an inquiry regarding your product or service, a thousand people have also had the same thought. The other 999 just couldn’t be bothered to contact you and moved on to potentially another source”. Hence, we have had a couple of inquiries over the last couple of months about news showing up in Google search results. We first have to start with our disclaimer of NovationWire is a news distribution service that distributes your news to the media, journalists and editors. This process is in the hopes that your story will be further published. Once further published by a third party that has taken your information from your original press release, this is where the true value begins. We also need to mention that we are not affiliated with and do not have any control over-indexing with Google. We only mention this because we have had phone calls where people think this is the case. Search engine algorithms change. When the algorithms change, we are not on some special list of people that are privy to what changes took place. Nobody becomes notified of the changes except for Google. As we mentioned earlier, when news stories are sent to the media, the value lies in the republication of your news article. Not necessarily in ‘where it has been picked up verbatim to what you wrote.’ There is still tremendous value in the number of locations where your press release has been posted and picked up, as this creates visibility for journalists and potential customers. An interested journalist may take your story and rework it and then repost it – This will create huge value. When you write a press release, sometimes it may take a few attempts before a journalist takes an interest in your company. A news release that receives pickup immediately falls under the category of having realistic expectations. These expectations sit with any press release service company, not just NovationWire. Timing on your press release for pickup may vary. The timing on pickup between different news release distribution services also varies. Sometimes, with some services, it is within a few hours, sometimes pickup of a press release to show within search results take up to a week. No one has control over how long it takes for search engines to spider and index stories; this is strictly up to each search engine. As of the writing of this article (up to the last few months), we find the average time for a story to become visible within search results between 48-72 hours. The way you want to check is by taking the headline of your press release and placing it within quotations in the search bar. As an example, “This Would be My Press Release Title” – Everything in bold gets placed in the search box. Although feedback from our customers is positive about increased online visibility, one must be mindful that the purpose of a press release is to garner the attention of media. A press release should not be sent for the sole purpose of enhancing SEO. SEO benefits may follow when someone re-publishes your information in their own words. An increase in visibility to your customers and potential clients is also beneficial. Following these guidelines and information will be a benefit to your overall increase in online visibility. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Choosing the Right Headline and Message for your Next Press Release During a Time of Pandemic

HONG KONG – We are now at a point where although the COVID-19 crisis continues, we have seen a bend in the curve and a glimmer of light at the end of the tunnel with America proceeding cautiously to re-open up shops. At the beginning of the crisis, NovationWire saw a slight pause in the press release distribution service industry (perhaps many business owners were strategizing, taking everything in and navigating the next steps. After the interval, we started to see press releases showing an adaption of how businesses were reacting to the economic fallout as the whole world around us grounded to a halt. With some restaurants closing, we saw an adapt quickly from a few of how they were running their business to a new kind of norm, like altering menus to accommodate for a larger ‘take-out’ audience. NovationWire also read about how some restaurants began offering toilet paper with their take-out meals, and some even announcing the sale of organic produce. We are just now beginning to see a shift away from nearly every press release talking about COVID-19 (or related) in their headline to ‘off COVID-19’ specific press releases. Again, only an observation from our staff, perhaps this change is more of a strategy to announce refreshing news for journalists looking for alternative news, away from the COVID-19 subject. A few unrelated COVID9 press release examples that we have seen gain some excellent traction: • UAV Propulsion Tech Representing Suter Industries AG/CAE GmbH to Market their UAV Engine Solutions (Over 12,500 headline impressions, 1,500 actual views, and 100+ social shares) • Brazilian Wax Specialist Ashley Yamauchi to Open New Salon in Lake Worth TX (Over 62,500 headline impressions, 1,500 actual views, and 100+ social shares) • FDA Clears New Mechanical Thrombectomy Platform (Over 46,000 headline impressions, 2,400 actual views, and 185+ social shares) • Poets&Quants Names Best & Brightest MBAs For 2020 Over 44,000 headline impressions, 1,600 actual views, and 79 social shares) This observation is the only speculation; however, you have to wonder, if you put on the hat of a journalist that is overwhelmed with COVID-19 headlines for the last couple of months, would you not be yearning for something ‘different’ and refreshing? We are not saying don’t submit a press release if it is COVID-19 related; however, there is undoubtedly a time and a place. There is also another significant component called ‘intent.’ The right intent is submitting a press release whereby COVID-19 directly affects your business. An example may include the closing of a store and moving to an ‘online retail model’ because of the crisis; this is undoubtedly legitimate news with an example here “Beloved Midwest Confectionery Closes Mall Stores Due to COVID-19”. An example of a press release that would not be suitable would be one announcing a retail sale (or any sale for that matter) just because of COVID-19. This type of release demonstrates trying to capitalize (newsjacking) on the use of COVID-19. Let’s be realistic, sales existed before COVID-19, and anyone can have a sale at any-time, and this is not worth newsjacking. There is a time and place for newsjacking, and NovationWire feel right now you should resist newsjacking on the subject of COVID-19/Coronavirus. Again, these are only some guidelines from some real-life examples we wanted to provide to guide our customers in the best direction for success and to help attain the largest viewership of their press releases. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: pr@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Adding Images & Media Content to Your Press Release – No Images = No Story

HONG KONG – NovationWire has previously written articles about the importance of images within your press release; however, this time wanted to dive in a little deeper on the subject. Your news release may be the most incredible news release of the day. Still, let’s be realistic, people are busy, journalists are busy, and realistically, many people barely even read your headline. Having no image with your news release is the death sentence of your news. Let’s use Facebook as an example. How often do you find yourself scrolling down your feed only to stop at an image that has grabbed your interest? You are not the only one, and a Facebook feed is not much different than a journalist scrolling through hundreds of stories to stumble across one of interest because the image stood out. As we know, anyone can relate to a photograph, but what type of image would best be suited and get the attention of a viewer? These would be images that people can relate to. Your photos need to be part of the storytelling of your news. We frequently see photos of headshots of someone within a business. Perhaps they have been promoted to a new position or a new company. Having an image is better than not having one, but unless the person’s picture is instantly recognizable, finding a more suitable image would be best. Images that grab your viewer’s attention for your press release need to have an element of appeal or surprise. Humor is also a good angle to work off. For product pictures, try to show people using the product and the expression on their faces. How often have you seen an image of an app photoshopped onto a laptop or iPhone to sit there and think, “I can’t even see what is on there.” This one is somewhat common, and NovationWire do not recommend this type of imaging. Images with text are not high on our list as they look more like an advertisement and lose appeal. With COVID-19 vaccinations increasing daily, bringing travel or international travel more to a reality for many, we know that the travel industry will have lots to say. We recommend images representing fun and relaxation with no text. Photos that people can see themselves partaking in. If you want to use your logo in your press release, make sure you use it in context rather than just ‘included’ in your image set. For instance, a logo on the side of your building will have more impact than a stock logo with a white background. NovationWire allows you to attach an image in your article . For the still image that is the first frame people see, ensure it will interest them enough. At this point, we are confident we have drilled home the importance of excellent, compelling images for your news release. Now that we understand the importance of images, we cannot stress the importance of ensuring you have full rights and permission to use any photos in your news release. We do not recommend finding an image online and saving it to use at your will as this could be a copyright infringement, a predicament that could leave you on the hook for thousands of dollars. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: pr@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Close up with NovationWire: a New Type of PR Distribution Service

HONG KONG – NovationWire is an organization that had everything in place to succeed in 2021. They had a 100% remote workforce in place. Their DNA was already in the cloud. The press release distribution industry was already at an inflection point. Overly consolidated. Expensive. The pandemic has resulted in the recalibration of corporate strategies. With that, online is where you have to be. And their market-disrupting price point is really attractive right now. NovationWire uses its own proprietary distribution channels that combine client press releases with news stories from thousands of newsrooms, globally, into geographic, industry, and subject-grouped newswires. These highly-targeted newswires are a valuable source for anyone interested in breaking news or background material, including reporters, industry leaders, decision-makers, influentials, and even the interested public. Press releases are further disseminated through NovationWire’s social media newsfeeds, the NovationWire news apps (iOS & Android), and made available to thousands of editors and journalists. NovationWire Chief Executive Officer and Founder, Peter said: “It’s very powerful when your newswire service is also a leading publisher of industry news. We’ve created compelling distribution channels for press releases which we’ve been able to offer at a fraction of the cost of the traditional newswires because we’re using our own proprietary technology to power the distribution network.” “We’re offering a real alternative to public relations professionals — at companies and organizations – who are looking for a more affordable option with better results. Our clients also appreciate our DIY upload program. In fact, we’re so affordable and easy-to-use, we’ve branded NovationWire as “Everyone’s Internet News Presswire.” Peter concluded. NovationWire launched several years ago as an online news monitoring service and is now a major player in the newswire industry, disrupting the $2 billion-plus press release distribution market. The company entered the press release distribution space a few years ago to provide public relations and marketing professionals at large and small companies, associations, advocacy groups, NGOs, and government agencies with better, more modern options. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: pr@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire

Read More
Posted on

Why PR Agencies Choose NovationWire’s Distribution Platform

Hong Kong – Many PR Agencies are switching to NovationWire’s news release platform to win the attention of their clients from a global audience. These PR/IR organizations believe that NovationWire has helped them save thousands of dollars compared with previous news release platforms. NovationWire’s high-quality distribution services help end customers’ press releases to be published to the world’s top news media, including: BLOOMBERG, NASDAQ, YAHOO FINANCE, APNEWS, BUSINESSINSIDER, ASAHI, CNET, ADVFN, as well as the United States, Europe, East Asia, Southeast Asia and other regions. NovationWire’s special services also include global press release distribution supporting up to 20 languages, including: English, French, German, Simplified Chinese, Traditional Chinese, Vietnamese, Indonesian, Malay, Thai, Filipino, Japanese, Korean. By distributing press releases in local languages, customers’ brands can successfully reach the United States, Britain, Japan, Korea, China (Mainland, Taiwan, Hong Kong), and Southeast Asia. The traditional business of PR agencies is local promotion, but end customers are often not satisfied with this. PR agencies need to use the power of excellent wire releasing service to promote customers’ brands to the world through the Internet. NovationWire can not only effectively publish customer press releases to all parts of the world, but also save them promotion costs. Through the NovationWire platform, PR Agencies can easily help customers establish global marketing plans and effectively track the promotion effects. Claire YH, Vice President of NovationWire said: “For many years, we have been building a strong media network. The network has now reached more than 3000 top financial media platforms around the world, as well as 900,000 media editors, journalists and financial freelancers. Through this powerful network, clients’ press releases can reach global audiences in a short time. Therefore, most of the customers cooperating with NovationWire have adopted the annual framework agreement for long-term promotion purposes. The customer’s marketing strategy is combined NovationWire’s efficient press release service has become a driving force for the continued stability of the customer’s business.” NovationWire not only provides press release services, but also provides professional media network support services. PR Agencies can find the correct media contacts through NovationWire’s powerful database and establish direct contact. With 900,000 contacts in the NovationWire database, PR Agencies can find newspaper reporters, newspaper editors, online media editors, online writers, and financial column writers. Claire commented: “NovationWire is a bridge between PR Agencies and global media networks. NovationWire is willing to share its strong network to help PR Agencies and end customers succeed. ABOUT NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire aims to offer affordable pricing to clients and their packages start from as low as $50. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Southeast Asia, Japan, South Korea, Vietnam, Thailand, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, USA, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Skype: NovationWire@NovWire.com Telegram: @NovWire Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: info@NovWire.com Website: http://www.NovationWire.com

Read More
Posted on

Football: EPL says its clubs won’t release players for internationals in Covid-19 red-list countries

LONDON (AFP) - The Premier League on Tuesday (Aug 24) announced its clubs will not release players for international matches played in red-list countries next month. Amid frustration that players who travelled to red-list countries would have to follow British coronavirus quarantine regulations ruling them out of several of their club's matches, the league has revealed a blanket ban for the September fixtures. The Egyptian Football Association had said on Monday that Liverpool would not release Mohamed Salah for the upcoming World Cup qualifiers against Angola and Gabon due to the quarantine rules. It was also reported that Liverpool would refuse to release Fabinho, Roberto Firmino and Alisson Becker for Brazil's three upcoming World Cup qualifiers. Both Egypt and Brazil are on the British Government's red list, with "mandatory isolation for 10 days" for travellers returning from those countries. With tension mounting over the club versus country issue, the Premier League took matters into their own hands. Like the Liverpool trio, Manchester City stars Ederson and Gabriel Jesus will now not be allowed to play for Brazil. Leeds' Raphinha, Fred of Manchester United, Everton striker Richarlison and Chelsea's Thiago Silva were also among the Brazil players affected. Argentina is on the red-list so Tottenham's Cristian Romero and Giovani Lo Celso, as well as Aston Villa's Emiliano Martinez and Emiliano Buendia, will be unable to travel. "Premier League clubs have today reluctantly but unanimously decided not to release players for international matches played in red-list countries next month," the Premier League said in a statement on their website. "The clubs' decision, which is strongly supported by the Premier League, will apply to nearly 60 players from 19 Premier League clubs who are due to travel to 26 red-list countries in the September international window. "This follows Fifa's current position not to extend its temporary release exception for players required to quarantine on their return from international duty." 'Extensive discussions' The row could rumble on however, with Paraguay's football federation vowing to take their case to Fifa if Newcastle refuse to release key forward Miguel Almiron. "We have already contacted the English federation by writing to request the release of Almiron. If we are not successful we will go straight to Fifa's Player Status Committee, activating the mechanisms provided in the regulations," Luis Kannonikof, the Paraguayan federation's general secretary, told AFP. Paraguay are due to face Ecuador, Colombia and Venezuela between Sept 2 and Sept 9. "The exception that allows clubs to refuse to release players is no longer in effect, therefore the release is mandatory for all clubs. It must be respected," added Kannonikof. The problem was exacerbated by the recent decision of world governing body Fifa to extend the September and October international windows in South America by two days to catch up on postponed fixtures. A potential solution would have been for the British Government to grant quarantine exemptions for players. Discussions were held between football authorities and the Department for Digital, Culture, Media and Sport but a relaxation of rules was not considered. The Government did not feel it could make allowances for footballers as it seeks to protect public health. Last season, Fifa granted clubs dispensation not to release players where quarantine was an issue. "Extensive discussions have taken place with both The FA and the Government to find a solution, but due to ongoing public health concerns relating to incoming travellers from red-list countries, no exemption has been granted," the Premier League statement said. "If required to quarantine on return from red-list countries, not only would players' welfare and fitness be significantly impacted, but they would also be unavailable to prepare for and play in two Premier League match rounds, a Uefa club competition matchday and the third round of the EFL Cup." Premier League chief executive Richard Masters added: "Premier League clubs have always supported their players' desires to represent their countries - this is a matter of pride for all concerned. "However, clubs have reluctantly but rightly come to the conclusion that it would be entirely unreasonable to release players under these new circumstances."   Related Stories:  Related Story Tracking Covid-19 cases in Singapore and the world Related Story Experts in Malaysia sceptical after Klang Valley hospitals claim victory in Covid-19 war Related Story HK to unveil plan for entry of Philippine, Indonesian maids who have taken Covid-19 jabs Related Story Vietnamese military receives Sinopharm Covid-19 vaccine from China's army Related Story New Covid-19 cluster at Bugis Junction with 20 staff infected; free testing for visitors Related Story Thailand to receive 61 million doses of AstraZeneca Covid-19 vaccine this year Related Story New Zealand has highest jump in Covid-19 cases since April 2020 Related Story Indonesia to ease Covid-19 restrictions as cases decline

Read More
Posted on

Crypto Currency Companies Leverage AsiaPresswire’s Press Release Distribution in Vietnam

Hanoi, Vietnam / SEAPRWire / Vietnam is a new battlefield for Crypto Currency giants. They leverage AsiaPresswire's Vietnam press release distribution services to build their brand image and draw awareness of investors. Marketers in the Crypto Currency industry are recognizing the value of the digital trend in Vietnam as it relates to content campaigns and branding purposes. By analyzing customer and internal data in Vietnam, businesses can optimize their operational procedures and effectively serve wider audiences. For Crypto Currency company executives, AsiaPresswire's Vietnam Press Release Distribution Platform offers effective content marketing channels through its large networks of varied downstream partners. To achieve their marketing target in Vietnam, content marketers and SEO specialists will need to take advantage of the potential that data science possesses in relation to campaigns, according to Sammy Tisa, CEO of CryPlusTo. In a recent press release in Vietnamese language, CryPlusTo discussed the importance of business and customer data and how said data can be crucial when developing campaigns and navigating an industry. CryPlusTo went on to mention how these data sets can transform abstract concepts into concrete strategies that build market shares over time in Vietnam. "The impact of data science in Crypto Currency industry is simply irrefutable," said Sammy Tisa, AsiaPresswire's VP of Southeast Asia PR distribution Dept. "Crypto Currency companies that have invested heavily in data analytics and research should promote said investments through content campaigns. With AsiaPresswire's Press Release Distribution Platform, CEOs and content marketers can capitalize on this trend to increase brand awareness among new consumers and potential stakeholders." AsiaPresswire's platform offers both Vietnam and international distribution for full order customization. Crypto Currency firms can publish their stories on trusted news outlets and deliver their content to the right outlets, journalists, and industry publications to rank in search and capture a wider audience in Vietnam. "Launching a press release distribution campaign that touches on major trends within a given space is a great way to expand brand awareness online and influence key people in your industry," said Alex X, SVP at AsiaPresswire. AsiaPresswire's Press Release Distribution Platform has assisted Crypto Currency companies with their marketing and communications campaigns by providing the tools necessary to launch relevant content campaigns. Realize the potential of your industry's trends with AsiaPresswire's Vietnam Press Release Distribution Platform. About AsiaPresswire AsiaPresswire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. AsiaPresswire also provides a package to target different regions of the world and too different languages. These regions include Southeast Asia, Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, USA, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish.   Media contact Company: AsiaPresswire Contact: Swallow Fox Email: hk@AsiaPresswire.com Skype: hk@AsiaPresswire.com  Telegram: @AsiaPresswire Website: http://www.AsiaPresswire.com   The article is provided by a third-party content provider. SEAPRWire ( www.seaprwire.com ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Indonesia, Thailand, Vietnam, Singapore, Malaysia, Philippines & Hong Kong )  

Read More
Posted on

Blockchain Companies Leverage AsiaPresswire’s Press Release Distribution in Thailand

Bangkok, Thailand / SEAPRWire / Thailand is a new battlefield for Blockchain giants. They leverage AsiaPresswire's Thailand press release distribution services to build their brand image and draw awareness of investors. Marketers in the Blockchain industry are recognizing the value of the digital trend in Thailand as it relates to content campaigns and branding purposes. By analyzing customer and internal data in Thailand, businesses can optimize their operational procedures and effectively serve wider audiences. For Blockchain company executives, AsiaPresswire's Thailand Press Release Distribution Platform offers effective content marketing channels through its large networks of varied downstream partners. To achieve their marketing target in Thailand, content marketers and SEO specialists will need to take advantage of the potential that data science possesses in relation to campaigns, according to Sammy Tisa, CEO of CryPlusTo. In a recent press release in Thai, CryPlusTo discussed the importance of business and customer data and how said data can be crucial when developing campaigns and navigating an industry. CryPlusTo went on to mention how these data sets can transform abstract concepts into concrete strategies that build market shares over time in Thailand. "The impact of data science in Blockchain industry is simply irrefutable," said Sammy Tisa, AsiaPresswire's VP of Southeast Asia PR distribution Dept. "Blockchain companies that have invested heavily in data analytics and research should promote said investments through content campaigns. With AsiaPresswire's Press Release Distribution Platform, CEOs and content marketers can capitalize on this trend to increase brand awareness among new consumers and potential stakeholders." AsiaPresswire's platform offers both Thailand and international distribution for full order customization. Blockchain firms can publish their stories on trusted news outlets and deliver their content to the right outlets, journalists, and industry publications to rank in search and capture a wider audience in Thailand. "Launching a press release distribution campaign that touches on major trends within a given space is a great way to expand brand awareness online and influence key people in your industry," said Alex X, SVP at AsiaPresswire. AsiaPresswire's Press Release Distribution Platform has assisted Blockchain companies with their marketing and communications campaigns by providing the tools necessary to launch relevant content campaigns. Realize the potential of your industry's trends with AsiaPresswire's Thailand Press Release Distribution Platform. About AsiaPresswire AsiaPresswire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. AsiaPresswire also provides a package to target different regions of the world and too different languages. These regions include Southeast Asia, Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, USA, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish.   Media contact Company: AsiaPresswire Contact: Swallow Fox Email: hk@AsiaPresswire.com Skype: hk@AsiaPresswire.com  Telegram: @AsiaPresswire Website: http://www.AsiaPresswire.com   The article is provided by a third-party content provider. SEAPRWire ( www.seaprwire.com ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Indonesia, Thailand, Vietnam, Singapore, Malaysia, Philippines & Hong Kong )

Read More
Posted on

Digital Currency Companies Leverage AsiaPresswire’s Press Release Distribution in Philippines

Manila, Philippines / SEAPRWire / Philippines is a new battlefield for Digital Currency giants. They leverage AsiaPresswire's Philippines press release distribution services to build their brand image and draw awareness of investors. Marketers in the Digital Currency industry are recognizing the value of the digital trend in Philippines as it relates to content campaigns and branding purposes. By analyzing customer and internal data in Philippines, businesses can optimize their operational procedures and effectively serve wider audiences. For Digital Currency company executives, AsiaPresswire's Philippines Press Release Distribution Platform offers effective content marketing channels through its large networks of varied downstream partners. To achieve their marketing target in Philippines, content marketers and SEO specialists will need to take advantage of the potential that data science possesses in relation to campaigns, according to Sammy Tisa, CEO of CryPlusTo. In a recent press release in Filipino language, CryPlusTo discussed the importance of business and customer data and how said data can be crucial when developing campaigns and navigating an industry. CryPlusTo went on to mention how these data sets can transform abstract concepts into concrete strategies that build market shares over time in Philippines. "The impact of data science in Digital Currency industry is simply irrefutable," said Sammy Tisa, AsiaPresswire's VP of Southeast Asia PR distribution Dept. "Digital Currency companies that have invested heavily in data analytics and research should promote said investments through content campaigns. With AsiaPresswire's Press Release Distribution Platform, CEOs and content marketers can capitalize on this trend to increase brand awareness among new consumers and potential stakeholders." AsiaPresswire's platform offers both Philippines and international distribution for full order customization. Digital Currency firms can publish their stories on trusted news outlets and deliver their content to the right outlets, journalists, and industry publications to rank in search and capture a wider audience in Philippines. "Launching a press release distribution campaign that touches on major trends within a given space is a great way to expand brand awareness online and influence key people in your industry," said Alex X, SVP at AsiaPresswire. AsiaPresswire's Press Release Distribution Platform has assisted Digital Currency companies with their marketing and communications campaigns by providing the tools necessary to launch relevant content campaigns. Realize the potential of your industry's trends with AsiaPresswire's Philippines Press Release Distribution Platform. About AsiaPresswire AsiaPresswire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. AsiaPresswire also provides a package to target different regions of the world and too different languages. These regions include Southeast Asia, Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, USA, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish.   Media contact Company: AsiaPresswire Contact: Swallow Fox Email: hk@AsiaPresswire.com Skype: hk@AsiaPresswire.com  Telegram: @AsiaPresswire Website: http://www.AsiaPresswire.com   The article is provided by a third-party content provider. SEAPRWire ( www.seaprwire.com ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Indonesia, Thailand, Vietnam, Singapore, Malaysia, Philippines & Hong Kong )

Read More
Posted on

Crypto Assets Companies Leverage AsiaPresswire’s Press Release Distribution in Malaysia

Kuala Lumpur, Malaysia / SEAPRWire / Malaysia is a new battlefield for Crypto Assets giants. They leverage AsiaPresswire's Malaysia press release distribution services to build their brand image and draw awareness of investors. Marketers in the Crypto Assets industry are recognizing the value of the digital trend in Malaysia as it relates to content campaigns and branding purposes. By analyzing customer and internal data in Malaysia, businesses can optimize their operational procedures and effectively serve wider audiences. For Crypto Assets company executives, AsiaPresswire's Malaysia Press Release Distribution Platform offers effective content marketing channels through its large networks of varied downstream partners. To achieve their marketing target in Malaysia, content marketers and SEO specialists will need to take advantage of the potential that data science possesses in relation to campaigns, according to Sammy Tisa, CEO of CryPlusTo. In a recent press release in Malay language, CryPlusTo discussed the importance of business and customer data and how said data can be crucial when developing campaigns and navigating an industry. CryPlusTo went on to mention how these data sets can transform abstract concepts into concrete strategies that build market shares over time in Malaysia. "The impact of data science in Crypto Assets industry is simply irrefutable," said Sammy Tisa, AsiaPresswire's VP of Southeast Asia PR distribution Dept. "Crypto Assets companies that have invested heavily in data analytics and research should promote said investments through content campaigns. With AsiaPresswire's Press Release Distribution Platform, CEOs and content marketers can capitalize on this trend to increase brand awareness among new consumers and potential stakeholders." AsiaPresswire's platform offers both Malaysia and international distribution for full order customization. Crypto Assets firms can publish their stories on trusted news outlets and deliver their content to the right outlets, journalists, and industry publications to rank in search and capture a wider audience in Malaysia. "Launching a press release distribution campaign that touches on major trends within a given space is a great way to expand brand awareness online and influence key people in your industry," said Alex X, SVP at AsiaPresswire. AsiaPresswire's Press Release Distribution Platform has assisted Crypto Assets companies with their marketing and communications campaigns by providing the tools necessary to launch relevant content campaigns. Realize the potential of your industry's trends with AsiaPresswire's Malaysia Press Release Distribution Platform. About AsiaPresswire AsiaPresswire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. AsiaPresswire also provides a package to target different regions of the world and too different languages. These regions include Southeast Asia, Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, USA, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish.   Media contact Company: AsiaPresswire Contact: Swallow Fox Email: hk@AsiaPresswire.com Skype: hk@AsiaPresswire.com  Telegram: @AsiaPresswire Website: http://www.AsiaPresswire.com   The article is provided by a third-party content provider. SEAPRWire ( www.seaprwire.com ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Indonesia, Thailand, Vietnam, Singapore, Malaysia, Philippines & Hong Kong )

Read More