New York, NY, December 21, 2022 – (SEAPRWire) – Recently, Nonfinite, the Web3 crypto exchange has announced it launch, which indicates the new digital connection between Baltic Sea route to Asia reaches first milestones. Mr. Oh Shen King (OSK), the Malaysian entrepreneur, the founder of Nonfinite Web3 Crypto Exchange and the former professional as an information security expert, massively invested in Fin Tech and crypto industry backbone infrastructure. OSK and his partner Kow Yoo Hah Group plan to venture and invest the 1st 50 Million in the acquisition of investment bank license, traditional bank, and financial related license around the globe. Nonfinite Crypto Exchange are already established in the Baltic Sea region, Lithuania, Poland, Bulgaria, Czech Republic, Norway, and Sweden. They are in progress to the Europe region Switzerland, UK; Asia region Australia, Japan; America region Canada, Brazil, Columbia and Peru. OSK strongly advices that people should not enroll into any Crypto Currency exchange that is not regulated by their local authority. He believes that his company will be the most significant pipeline of transaction transfer settlements with BTC in the next ten years. His firm concentrates on serving high-profile clientele with big appetites, traders that engage with BTC tier 1 pricing. A few disclose his firm’s capabilities; Nonfinite Web3 Crypto Exchange also equips with Robotic Trade fuzzy logic algorithm to assist their high-profile clientele in obtaining profit and mitigating losses. The most advanced coverage tool is known as Smart Coverage. Smart Coverage tools ensure their trader’s combat 100% losses under unpredictable situations with coverage. A very well-known tool among his traders and is most widely used. OSK said, “On this platform, there is no such thing happening. Even when you execute wrong, you still have smart coverage to secure your investment. We don’t want our users or trader blindly trade based on rumors or fake news propaganda manipulation. When rumors and news propaganda decide to manipulate something, such as dodge coin, real market money pours into that trade, and the next couple of months, it collapses; we don’t list such coin; there is thousand of coins don’t qualify to pass our Proof test.” He also mentions that they are working very hard to filter fake news, social media manipulation attacks, and influences daily; over 100 thousand or sometimes almost close to 800 thousand “Generated” fake news was blocked on their filtration system. Such social media influence is potent and affects high-level risk mindset on trading; this is why his firm equip with such tools to protect their users, draw back their users focus and intention to the wrong execution. To learn more about Nonfinite, visit https://nonfinite.com/. Social Links Instagram: https://www.instagram.com/nonfinite.ex Media Contact Brand: Nonfinite Contact: Media team Website: https://nonfinite.com SOURCE: Nonfinite The article is provided by a third-party content provider. SEAPRWire ( https://www.seaprwire.com/ ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Hong Kong: AsiaExcite, EastMud; AsiaEase; Singapore: SEAChronicle, VOASG; NetDace; Thailand: SEAsiabiz, AccessTH; Indonesia: SEATribune, DailyBerita; Philippines: SEATickers, PHNotes; Malaysia: SEANewswire, KULPR; Vietnam: SEANewsDesk, PostVN)
Hong Kong – SEAPRWire often gets questions about how to write a news release, one of which is what the word count should be. Whether it is an announcement, product launch or a company event launch, an effective news release should be at least 300 words and max out around 400 words. What Determines the Ideal Length? There are a few factors that lead to this determination: People are pressed for time – It’s easy to think that people are too distracted, and that’s why they won’t read a long news release. Information overload -Too much information puts the onus back on users’ reader to determine what’s important. Information underload – On the flip side, users don’t want to write a 20-word news release that explains nothing. Shows competence – 300 – 400 words give users time to convey any background information without overstaying users’ welcome. SEO – While users need to be concerned with having people read what users wrote, users also need to consider the internet. If users’ release is getting distributed through the internet, rather than appearing in a related article, users need it to be at least 300 words long. Structuring the News release If SEAPRWire team accept that 300 – 400 words is ideal, we’re still left with the question of how to get there. The basic news release format has a headline followed by three or ftheir paragraphs. Let’s go over each to give users an idea of the ideal inverted pyramid news release structure. Headline Many editorial systems will only show the first 55 characters of users’ news release headlines. Search engines only show the first 70 characters of a headline. In other words, keep it short. Ideally, users should be shooting for a headline that is under ten words. In those ten words, users want to pique people’s interest so they will continue reading and convey basic information about what users’ release is about. It’s not easy, but effective news release headlines can be the difference between getting users’ news release read and getting skipped over. First Paragraph Users’ first sentence should be that enticement all by itself. An ideal paragraph is about three or ftheir sentences, so once users have that perfect first sentence, spend the rest of users’ first paragraph answering the 5Ws (and 1 H): WhoWhatWhereWhenWhyHow Any good journalist knows that these are the most important questions to answer in any story. If you’re able to answer them in users’ first paragraph, you’ll have hooked users’ reader and given them the most pertinent information. even if this first paragraph is the only thing they read. Second Paragraph Users should spend most of users’ time working on users’ first paragraph. After all, that’s the part of users’ news release that’s most likely to be read. For the readers who choose to read beyond the first paragraph, users can now start fleshing out users’ story a bit. But remember to avoid information overload, this section adds detail. but users don’t want to overwhelm. Some things to include: Supporting facts and statistics – Don’t overdo it with unnecessary facts. But, placing in some supporting evidence can boost users’ credibility in the eyes of the reader. Quotes – This is the perfect time to add some quotes. Subheadings and bullet points – Break things up with subheadings and bullet points to make information easier to digest and keep people reading. Remember to stick to relevant information and get to the point quickly. While an occasional topic may merit a third paragraph to convey the information, users typically want to keep users’ news release concise by including supporting facts in a paragraph that’s no longer than ftheir sentences. Conclusion A closing paragraph can be used to summarize and reiterate users’ main points. However, users don’t want to get repetitive. Avoid the temptation to rewrite what you’ve already said. Instead, think of this as a reward for readers who reached the end where users can quickly condense all the information into a concise takeaway. Tips on Keeping Things Short While users may struggle to get users’ news release to the 300-word mark needed for SEO, the much more likely issue you’ll find yourself facing is that users’ news release will be too long. Don’t worry. There are some methods users can use to help users find the ideal news release length: Write first, edit later – Don’t obsess over length. Write users’ news release first, then assess how much editing will be needed. Overfocusing on length can lead to disjointed and sloppy news release writing. Stick to what works – Write direct and to-the-point sentences. Write three to ftheir sentences per paragraph. Write three to ftheir paragraphs per news release. If users can stick to these guidelines, you’ll be coming in around the ideal news release length without needing much adjustment after the fact. A picture is worth a thousand words – This can help keep users’ word count down and may be more engaging to readers. Plus, the reader’s eyes are naturally drawn towards pictures so users’ image will likely be seen. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – How do users track news release performance? SEAPRWire team measure the performance of a press release by the following 3 metrics: 1. Coverage and Visibility Coverage and visibility refer to the publicity users’ news release received. Typical questions answered by coverage and visibility data analytics include: 1), How many news sources picked up my news release? 2), Did any influencers share my news release? 3), Was my news release mainly distributed via print, digital mediums, or both? 4), Did engagement increase via multimedia? When considering these questions, it’s important to remember that though similar, visibility and actual reads shouldn’t be treated the same. While visibility measures how visible users’ message is, readership tracks how many people actually read users’ news. Actual readership is clearly more important. To monitor social media engagement as a part of users’ coverage and visibility analytics, note the following: Platform – Is users’ news release mainly visible on Twitter or Facebook? Instagram or LinkedIn? Knowing the platform where users’ news is most visible (or, even better, trending) will help when deciding the best social media platform to use to release users’ news. That way, users can save money by privileging some platforms over others. Influencers – In terms of raising awareness for a news story, few people are as powerful as social media influencers. Influencers can exacerbate readership by promoting users’ news release on their content. Users can also reach out to a specific influencer who has a history of promoting users’ news release whenever users have news to share. 2. Website Traffic In the world of news releases, traffic’s a good thing. That’s because traffic measures how many people accessed users’ content and website from other sources. One of the most common ways to measure traffic involves analyzing how many people visited another website, clicked on users’ news release’s link, and were directed to users’ website. Traffic analytics typically seeks to answer the following questions: 1), Which outside websites brought the most visitors to my website? 2), Are some search engines better than others at driving traffic? 3), Once referral traffic reaches my website, is my site effective at conversion? Using traffic as a metric to measure the effectiveness of news releases comes with many benefits. Not only do users get hard data on the number of people who visited users’ website based solely on users’ news release hyperlink, but users also know which types of referral traffic to preface. To most accurately gauge the effectiveness of users’ news release, monitor referral traffic from the following sources: Highly-trafficked websites – Highly-trafficked websites are websites that receive tons of visitors. These websites include major news publications and entertainment sources. Distributing users’ news release to one of these websites can thus be a serious boon. Social media – Monitor social media referral traffic in order to know where to direct users’ attention. Blogs and forums – From blogs centered on fantasy football to forums diving into fall fashion, the list of blogs and forums is nearly endless. As a result, distributing users’ news release content to popular blogs is beneficial – especially if users’ company markets a product to a niche market. 3. Backlinks and Placements If coverage and visibility metrics are concerned with how many sources pick up users’ news release, backlinks and placements metrics gauge the reputation of those sources. This is important because reputation follows reputation: if high-quality sources consistently include hyperlinks to users’ news releases, users’ website’s deemed valuable and ranked higher for SEO purposes. Backlinks Similar to inbound traffic metrics, backlink metrics measure the number of links that direct back to users’ website. In general, the more reputable the source, the more valuable the earned backlink. This in turn allows users to monitor the effectiveness of the news release that led to the backlink. Placements Placements are another news release metric worth tracking. In short, placements analytics monitor where users’ news release was distributed in more detail. Backlinks and placements metrics are valuable tools when it comes to understanding how best to reach users’ target audience. SEAPRWire team uses the industry’s best analytics to help users’ message reach the widest audience possible. Choose SEAPRWire team as users’ news distribution service and feel confident knowing users’ news releases are headed in the right direction. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – Much of the communication happens in real time. SEAPRWire will guide users on how to schedule users’ press release. The Best Days and Times to Send a News release Don’t send before 10 am or after 2 pm – If users issue users’ news release too early in the morning, you’ll likely be competing with a host of competitors pitching early morning announcements of their own. Unless users’ news is truly time-sensitive, it’s best to aim users’ pitches for the late morning and early afternoon. Don’t send it at the htheir or half-htheir mark – A trick of the trade: messages sent at off-kilter times, such as 10:41 am or 12:07 pm, are more likely to get noticed than messages sent at the htheir or half-hour. Outlets frequently receive a fusillade of emails at exactly 10:00 and 10:30 am, so aim for users’ pitch to land at any minute mark other than 0 or 5. Don’t send on a Friday – While the jury is still out on Mondays, users can bet that Friday is the worst possible day of the week to issue a news release pitch. Unless users’ story is highly relevant to the outlet’s current press coverage or users’ journalist’s beat, Friday is likely billeted with stories in progress (and blitzed with deadlines). Don’t send after standard work-day hours – Many of us will admit to checking their inboxes from home, but it’s still in poor form to dispatch a news release after working hours. Along these lines, this makes Tuesday, Wednesday, and Thursday (ideally between the off-kilter times of 10:01 am to 1:59 pm) the days when users’ news release pitch will have the best chance of striking a chord with recipients. Timing Users’ News releases by Event Type Here are a few common occasions when different types of news releases may be sent out, and how to orchestrate them so they don’t get overlooked by users’ media contacts 1), Upcoming Events and Product Launches If users’ organization is holding an event, submitting users’ pitch too early can make users’ announcement irrelevant, while sending it too late won’t give users’ public sufficient notice. Aim to send the events news releases at least three weeks prior. New product or service releases tend to garner more interest and public enthusiasm when timed closer to the launch. Make users’ pitch one to two weeks before the release date, and be sure to include visuals, data, and a description of what makes this release relevant or beneficial in users’ pitch. 2),Business News When it comes to keeping the public informed on internal news about users’ brand, there are a few common developments that may warrant a news release. These include: Funding announcementsMergers and acquisitionsAwards or recognitionNew leadershipIndustry partnerships and alliances In many cases, significant changes like these may need to stay confidential in a given time frame. In this case, users can deploy an embargo by indicating the date when users’ business news may be released to the public in users’ news release headline. 3),Crises, Emergencies, and Damage Control Whether the emergency arises in the public domain, as in the COVID-19 pandemic, or as a private company matter, news releases are one of the most effective tools for maintaining brand integrity in the face of a crisis. Users should only issue a crisis communication news release after you: Define users’ target audience – Who is affected by the crisis, their relationship to users’ business, and what they need to hear to minimize the fall-out.Define users’ goals – While responding to an emergency can be a complex, lengthy process, users should still have a sense of what users are trying to achieve with users’ news release.Get the facts straight – Emergencies can be complex, but users should be able to answer at least the five W’s: who is implicated, what occurred, where and when it happened, and users’ best explanation of why it occurred.Deliberate on users’ response – There’s no point issuing a crisis management statement if users don’t have a sense of how users’ brand will manage the crisis. Users’ news release should suggest how users’ brand hopes to move forward in the wake of the event, within the means at users’ disposal.Whenever drafting users’ pitch for an urgent news release, be sure to indicate the time-sensitivity of users’ message by including “FOR IMMEDIATE RELEASE” in the subject line of users’ email. There are five other factors that can have a significant effect on whether or not users’ news release gains traction: 1), Sensitivity to users’ reader’s time – Users’ pitch and news release should demonstrate a sensitivity to the strain on journalists’ and editors’ time. Keeping users’ language concise and punchy hones users’ message—and it shows respect for users’ media contact. 2), Time zones – Always remember to check users’ recipient’s time zone. This is a particularly crucial detail for companies operating cross-regionally or internationally, so avoid batching users’ PR distribution if users’ media contacts are located in different time zones. 3), Major holidays – Use discretion when sending news releases during major holiday times. If users’ media list spans across the globe, it’s important to research time differences, local holidays, and national customs that may be affecting work in the area. Draft a media list spreadsheet to record where users’ contacts are operating, and periods to be avoided. 4), Over-pitching – While it’s important to maintain a vocal presence in users’ industry, it is possible to overdo the frequency of users’ news releases. Every pitch users make should always be newsworthy for the specific media or news outlet to whom you’ve dedicated users’ pitch. If users over-blast users’ news releases, users’ messaging will not only seem off-key out of touch—you’ll risk being blacklisted by journalists entirely. 5), Lastly, the news climate has a make-or-break bearing on whether or not users’ news release is worthy of editorial attention. If users’ news release pertains to a hot-button issue, it may be an excellent time to drive visibility for users’ brand. Alternatively, getting involved in a fiery public debate can also be a defining moment for users’ brand identity formation—so choose users’ timing (and users’ words) wisely. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – SEAPRWire categorizes the components of a press release, which can be roughly divided into 6 parts. Below, we’ve broken down each essential piece and how users can implement it expertly into users’ company’s news release format: 1, Headline Just as a newspaper or journal seeks to immediately captivate its audience through a concise, compelling headline, so too should a news release. An effective news release headline is straightforward, engaging, and inclusive of the news release’s objective. 2, Summary The summary should state the key points, touching on who, what, where, when, and why. In doing so, the summary provides the gist of the story users want to share with readers. However, it’s important not to give everything away in the summary. Users still want to entice readers to dive into the body of the press statement. 3, Date and Location Including the date and location of users’ company’s news release is crucial as it gives it a sense of immediacy. Generally, the date and location appear just before the first line of body text, separated by an em dash with spaces. The dateline should capitalize the entire city, abbreviate the state, and give the full date. It should look something like this: New York, NY., January 14, 2022 — First line of body text. 4, Body As the main component of the news release, the body should be concise and engaging. The body expands on the information provided in the summary, fully articulating the release’s key points. Like a resume, the body works best when it packs a short, yet powerfully informative, punch. As such, limit the body of the news release to one page. 5, About Us It provides an overview of the company, specifically highlighting the company’s objectives and operations. 6, Closing When it comes to how to end a news release, the closing isn’t so much a section as it is an indication that the release has reached its conclusion. Crucial Tips for Every News release When crafting users’ company’s news release, you’ll want to make sure that it’s professionally positioned, informative, and concise. As such, we’ve outlined a few news release best practices to ensure that users’ news release is sharp and effective: Be careful not to turn users’ article into clickbait by overinflating the details in users’ headline. Be succinct. As a general rule, headlines composed of fewer than ten words work best. You’ll also want to make sure the summary and body of users’ news release are concise. Be mindful of grammar and syntax. Capitalize the appropriate words and use the appropriate punctuation. Exclamation points should be avoided to evade emotional language or leanings. Use an “inverted pyramid” organization structure in the body of the release. This means arranging the information from most important to least important. Include at least two quotes from key stakeholders. Quotes are important because they provide an easily digestible source of information for reporters and a human touch to the announcement. Break up long chunks of text into smaller paragraphs. In general, paragraphs of no more than 2 to 3 sentences are more digestible to readers. As a distribution newswire, SEAPRWIRE TEAM connect users’ news release to stakeholders within their online newsroom and offer full editorial reviews and targeting and analytics reporting on users’ news release at flat-fee pricing. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – Editors at SEAPRWire team deal with different types of press releases on a daily basis. SEAPRWire team are used to classifying it into different types. Each type serves a different purpose and marketing strategy. The type of news release users want to use depends on what users’ company wishes to communicate within the press statement. They have broken down the main types of news releases below to help users identify which type of news release best serves users’ story: 1, New Hire Release While some companies announce new hires at all business levels, most companies reserve this type of news release for leadership changes. For instance, if a company hires a new CFO, they’ll want to announce this information to employees, customers, and investors. Tips for a New Hire News release State the new hire’s name and position concisely. Also, provide adequate background information, emphasizing any awards and contributions they’ve made to the industry. Include a quote from a member of the current executive team expressing the company’s excitement over the new hire. 2, Awards Release Most industries are full of companies competing with each other for their customers’ attention. What better way to make users’ company stand out than by publicizing recent awards and accomplishments? In fact, an award news release can be a vital marketing PR tool. Tips for an Awards Release Remain as objective as possible. Even though awards releases can be celebratory, keep a professional tone and stay away from impassioned language or punctuation. Include a quote from the CEO or project leader, this helps humanize the award. Be sure to state how the award sets users apart from users’ competition without overtly bragging. 3, Event Release If users’ company wants to announce an event they’re involved with, you’ll want to send an event news release. In short, an event news release functions to let media members know the details of the event to attract journalists and media coverage. For example, suppose users’ company’s hosting a charity football event. Users’ news release must include the who, what, where, when, and whys of the football game. In many ways, the event news release is similar to an invite. Tips for an Event Release Decide on the best time to send a news release for the event. Send the event release well before the event’s date to give attendees enough time to RSVP. Include details pertaining to how media members and the general public can purchase tickets to users’ football event. Make any contact information stand out, so media members can reach out with any questions before the big day. 4, Rebranding Release If users’ company is undergoing structural changes, like an acquisition, merger, or brand change, a rebranding release is used to notify stakeholders of the change. This type of news release consolidates the entirety of users’ company’s rebranding’s details into one easily distributable document. Tips for a Rebranding Release Specify what customers and investors can expect from the change. Include any important information regarding pricing, corporate structure, and new features or products. State why the change is necessary and put a positive spin on it. Users want to build an investor’s excitement, not worry them to the point they sell their stock. Be detailed yet succinct. 5, Feature/Product Release Using a news release to launch a new product or inform customers of a new feature can excite readers, encouraging more sales and investors. However there’s one thing to keep in mind when strategizing a product news release: Whether you’re promoting a new electric car or championing a top-of-the-line air fryer, don’t give away too much information. Users want to provide just enough details so that journalists, potential investors, and customers are inspired to try it out for themselves. Tips for a Feature/Product Release Focus on more than the new product’s details. Treat this type of release as its own marketing tool—clearly state why people should buy this product. Ride the product’s hype by timing the release perfectly. If users don’t plan on offering journalists an exclusive trial period, it’s best to send the news release a few days before the product’s launch. 6, Partnership Release Like a rebranding release, a partnership announcement news release builds excitement for a change – in this case, a partnership with a new brand or company. However, unlike a rebranding release, you’ll have to appeal to both partnering companies’ bases. Tips for a Partnership Release Create a news release with the partnering company to clearly stating how users’ values align. Convey why this partnership was entered into and what changes both companies’ customers and stakeholders can expect. Include quotes from executives in both companies to allay any concerns stakeholders may have. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – SEAPRWire‘s business volume has achieved a 56% growth in 2021, and its high-quality services have been recognized by more and more users. SEAPRWire, the global news agency, is now become one of Asia’s leading news distribution services. SEAPRWire is the go-to news release and content distribution partner for public relations, social marketing, digital agencies, and organizations in Asia Pacific. With proprietary technology at its core, SEAPRWire team distributes multi-language and multimedia news release contents directly to the inbox of targeted editors and journalists to optimize news write up, build media relations and automates the reporting process with key performance metrics and its pioneering post-release reports gives insights into journalists accessing the release by publication and by country. SEAPRWire team is revolutionizing the industry by providing guarantee online news posting by language for each distribution. Hong Kong – SEAPRWire‘s business volume has achieved a 56% growth in 2021, and its high-quality services have been recognized by more and more users. SEAPRWire, the global news agency, is now become one of Asia’s leading news distribution services. SEAPRWire is the go-to news release and content distribution partner for public relations, social marketing, digital agencies, and organizations in Asia Pacific. With proprietary technology at its core, SEAPRWire team distributes multi-language and multimedia news release contents directly to the inbox of targeted editors and journalists to optimize news write up, build media relations and automates the reporting process with key performance metrics and its pioneering post-release reports gives insights into journalists accessing the release by publication and by country. SEAPRWire team is revolutionizing the industry by providing guarantee online news posting by language for each distribution. SEAPRWire team is a global newswire whose success is attributed to a number of key factors including: (1) its proprietary technology-led distribution platform that delivers multimedia assets and multilanguage content directly to the inboxes of journalists and editors; (2) its precise journalist and editorial targeting capabilities, thereby maximizing interview and write up opportunities; (3) it is the PR distribution service that guarantees online postings on real news media thus enhancing online visibility, SEO and empowers social media sharing; (4) its pioneering Media and Journalist Insights dashboard which directly addresses the vexing question of whether journalists open client news releases – by tracking when releases are opened and conversion to write ups. These key factors combined with SEAPRWire’s in-depth understanding of the media landscape in Asia Pacific benefits its customers. Alexa Zhang, founder and CEO of SEAPRWire team said “Since founding, their aim is to build a service to support their clients to achieve their communication goals. Leveraging their own Asia Pacific network and international distribution agreements with partners that shares their vision. SEAPRWire team are pleased with this recognition of their achievement from users SEAPRWire team will continue their focus on investing on building a service that ensures their communication success in Asia Pacific and internationally.” About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
CYBERJAYA, MALAYSIA, Feb 11, 2022 - (ACN Newswire via SEAPRWire.com) - A Letter of Demand has been issued on behalf of Bestinet Sdn Bhd ("Bestinet" or the "Company") and Dato' Sri Mohd Amin Abdul Nor ("Dato Sri' Mohd Amin") to an independent online news portal and two individuals for an online article that appeared on the website of the news portal dated 4 February 2022 containing defamatory statements.The Letter of Demand noted that the content of the defamatory statements is malicious, untrue and unjustifiable. The defamatory statements are an attack on the integrity and reputation of the Company and Dato Sri' Mohd Amin, who have been brought into public scandal, ridicule and contempt.Bestinet and Dato' Sri Mohd Amin are prepared to withhold civil action if the independent online news portal and the two individuals refrain from the actions as set in the Letter of Demand.The Company and Dato' Sri Mohd Amin in the meantime reserve their rights and interest at law.Fintan NgTel: +60 12-233 6986Email: f.ng@swanconsultancy.biz Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
Writing a quality news release that the media picks up and the public engages with is a specialized and acquired skill. SEAPRWire can help people acquire with our best tips for writing a press release. 1. Start with a Relevant, Newsworthy Topic For anyone to pay attention to their press release, it needs to have a news angle. Before people start writing, ask yourself: Why will the audience care about this story? Is this story relevant to my target audience? It’s important to remember that a news release is an official statement provided to the media as well as current and potential customers. Therefore, people need to focus on writing about a relevant and newsworthy topic. Even in the digital age, the media still counts on news releases for pulling story ideas. But, now more than ever, they’re short on time and need content that is clear and concise. Always give the why in the first sentence. Then, follow closely behind with the who, what, when, and where. Making sure to draw attention to why the news is essential increases their chance of media pick-up. Most of the time, the media ignores their news release because people buried the lede. As people consider the news release topics, also consider unique approaches to them that will make them more relevant and newsworthy to their audience. 2. Grab Them with a Good Headline Their news release starts with the headline. Think of it as people would the first impression with a client or their first date. To stand out, it needs to be catchy as well as informative. Be clear about why their news release is important and relevant to their audience. Headline writing tips: Include numbers: People respond to numbers in headlines. Several studies show headlines with numbers generate 73% more social shares and engagement. Action Words: Using verbs in their headline gives a sense of urgency and grabs the attention of readers. Use interesting adjectives: Adjectives provide descriptors that give their headline a boost to make them attractive to their audience. Keep it accurate: Including numbers and attention-grabbing language only works if the headline accurately describes their press release. Writing a misleading headline will ensure readers lose trust and avoid their content in the future. 3. Keep it short With an ever-intensifying news cycle that runs 24/7 across media platforms, audiences want short, clear, and concise content. A news release should give just enough information to pique the reader’s attention and make them want to find out more. Keep it to one page, two max. Get to the point and stay on point throughout the release. People need to provide all the relevant information a journalist needs to write their story, without wasting time repeating yourself. Including links is an excellent way to direct journalists and readers to further information. This will also increase search page rankings for their website when a reader visits a link people included in their press release. Just don’t overdo it, and don’t repeat links. Try to keep it to one to three unique links, or one link per 100 words. 4. Call to Action What is the purpose of their press release? What action do people want the reader to take? A strong call-to-action lets their audience know what they need to do next. The majority of readers will not read their whole press release, so keep their CTA high in the text. Think somewhere between the first and third paragraphs. Don’t make the mistake of throwing a for more information line at the end and think that will get anyone to visit their website or click-to-buy. For a CTA to be effective, it needs to: Stand out: The CTA should standalone, to draw attention from the rest of their text. Formatting: Use bold and italics to draw attention to the CTA. Include a link: Use the full URL, so their audience knows where they’re going. Keep the hyperlinks for the rest of the text. And remember, a hyperlink in the middle of a sentence is not a CTA. 5. Include Quotes A quote can provide an added sense of authority to their press release. Including a quote from a senior executive or industry expert shows their audience and search engines that people are a reliable and knowledgeable source for a given topic. Additionally, journalists continue to go to news releases for quotes. Most will pull the quote directly from their release to use in their article. People want to make sure to use natural language. Read it out loud to ensure it sounds like something a real person would say. And keep it short. Again, people want it to sound natural, so something four or more sentences is too long. Writing a news release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. So, be patient. Focus on their audience’s wants and needs, and make sure to write how humans speak. It may take a few tries, but practice can bring great results. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
The headline is the most important part of their news release published on SEAPRWire. Do NOT take this lightly. If their headline doesn’t work, then that poignant quote from their CEO in paragraph 3 or even that big announcement in the first sentence do not matter – because they are much less likely to get read. Readers (and search engines) have limited attention spans. Very limited. If people do not grab their attention with their headline, their news release will not get the visibility people seek. SEAPRWire want people to get maximum exposure for their press release, so SEAPRWire put together a list of the 6 biggest news release headline mistakes (and best practices to fix them). 1) No Keywords in Headline- People did not include relevant keyword phrases in their headline. The (little known) incredible power of Google News is that it takes keywords from the first 65 characters of their headline, and it then shows their news release when people search for these keyword phrases in Google News, AND oftentimes in Google web search results. People may have noticed when people search for something in Google that one section of the first page of results is dedicated to recent news on those search keywords. If people have included important keyword phrases in their headline, people have a chance to instantly jump in front of hundreds of millions of search results and be on the first page of Google results. (Note that it is very hard to rank for a single keyword, so think of a relevant 3 word string of words) Examples: BAD: “ABC Corporation announces new product line for fall 2021”: For this one their release might show up in Google for their company name, but there are no other specific keywords in this headline that people might be searching for that could lead to their press release. It’s just too general. Good: “Boston Startup ABC to launch Solar Smartphone at XYZ Tech Conference”: Ok so now people have something more specific for search engines to grab on to. First it may show up for search terms like “Solar Smartphone” or “XYZ Tech Conference” or even “Boston Startup” or “Smartphone Startup”. These are some juicy relevant keywords for their business that their release may start showing for in Google search results! 2) Too Long- Their headline is too long. Google only shows and indexes the first ~65 characters of their headline, so ideally people keep it within this length. If people do go up to 100 characters, be sure their most important keywords are in the first 65 characters. Readers also tune out quickly with lengthy headlines, so use their best wordsmithing skills and nail those first 65 characters. 3) Boring- Their headline does not grab a reader’s attention. Don’t assume that a person will keep reading to get to the interesting part of their announcement in paragraph 2 (or even the first paragraph). Get their attention right away. Think about it as if people have 10 words to get someone’s interest. If people were pitching their announcement to a writer at the New York Times (or even a friend) and only had 10 words to do so, what would they be? This should be close to their headline. BAD: “AAA Inc announces new theme park for kids”: This headline has nothing for readers to get excited about. What kind of theme park? Is it near me or across the world? I don’t have time for this…next story. Good: “Life-size Dinosaur theme park for kids to open in Central Park from Trex AAA”. Ok so with this news release SEAPRWire know more about it. It’s about dinosaurs, it’s in Central Park, it’s for kids, and the dinosaurs are life-size. Interesting enough to read more about it. 4) ALL CAPS– People wrote their headline in all caps. Yes it is true to that people traditionally capitalized every letter of the news release headline. But in the online world, all-caps is frowned upon and may even get their release blocked from Google News. People can capitalize the first letter of words, but do not capitalize every letter in the headline. 5) Unknown Sender– People did not include their company name or spokesperson or product in the headline. To comply with most news release requirements, the issuing company name or product or spokesperson must be in the headline. This distinguishes it from a regular news article. Don’t necessarily put their full legal company name in the headline (Ex. “ZZZ Enterprises Incorporated) as that takes up valuable keyword real estate, but have a name in there. BAD: “New book analyzes reality TV in Japan”: It just sounds like a an article or a review and may not be picked up a as press release. Good: “Real Tokyo, a new book by John analyzes reality TV in Japan”: Not only does it identify the issuer of the release, but it also adds some good keywords into the title. 6) No Location- For locally-based releases people did not include the location. Remember, their release is going be found all over the web, so if their announcement is location based (ex. an event in London, a spa in Los Angeles, a concert in Sydney) it is wise to include the city in the headline to show up in both local search results and also catch local reader’s interest. BAD: “Fifth Annual ‘End to Cancer’ Charity Gala Event Set for Fall 2021”. Where is it? Good: “Fifth Annual ‘End to Cancer’ Charity Gala in Dallas Set for Fall 2021”. Because it is a local event (Dallas, Texas), their likelihood of getting a local reader or editor’s attention will go way up with the city in the headline. Fix these 6 mistakes and their are going to see a lot more views for their news releases. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
If people are new to Public Relations (PR), SEAPRWire will work with people to understand the difference between distributing a news release and pitching the press. Distributing a Press Release: This marketing initiative involves writing a 1-2 page news release announcement for their company, uploading it to one of the online news release distribution services, who then distributes it (and sometimes publishes it directly) to a network of search engines, news websites, and social media. This announcement then gets published verbatim across these news websites and internet platforms. Guaranteed Coverage: Pickup of their news release is pretty much guaranteed if people use an online news release distribution service. How? Because reputable services partner with news sites that agree to publish each press release. Affordable: People are not paying too much, then people can get some web coverage for their business. Fast: Once people submit a press release, people can typically get pick up in Google and news sites within a few hours Longevity Online: People searching in Google News or Google often come across news releases distributed weeks, months or even years earlier. Positive Message: With a press release, people control the entire message, so people can be assured of positive and accurate coverage for their company. Reach: By being published on Google News and other news websites, their news release can reach readers of all types, from journalists researching a story to potential customers, investors, partners, and others. It even gives existing customers and employees confidence to see their company active in the news. CONS OF NEWS RELEASE DISTRIBUTION: Not Exclusive: By definition a news release is not an exclusive for a writer in the media, so they may consider it stale news once it has been published as a press release. So it is not a good way to pitch press writers. Not front page news: News releases are almost never republished on the front page or even in the main sections of online news websites. The news websites reserve the front page and the main sections of their publication for original stories written by their writers. Pitching the Press: A pitch is a story idea which typically involves their company or client. This marketing effort involves creating a target list of publications and websites that are relevant to their pitch, identifying the writers or editors which cover their specific area or location at these media outlets, and then individually and personally contacting them to let them know about their upcoming news or topic idea to try to get them to write a story about their company. PROS OF PITCHING THE PRESS: Original Coverage: To get an original story written about or including their company is a big deal and can have a huge impact on their business. It may drive new sales or give their company more credibility in their industry. One of these stories can benefit their company for years. The value of an original story in an important publication far exceeds the value of a pickup of their general news release on news sites. Longevity online: Similar to a news release but even better, an old story about their company may be found in Google News or Google for a long time. SEO value: Oftentimes, earned media (rather than paid for) isn’t subject to the same SEO restrictions as paid media (ads, news releases, etc) and the links can be ‘follow’ links, which in turn can help their SEO value. CONS OF PITCHING THE PRESS: No Guarantees: People may pitch 100 writers and get ignored 100 times. There are no guarantees of any coverage when pitching the press Expensive: If people hire a publicist or PR firm, people are likely looking at a monthly retainer of $2,000-$15,000 for a minimum of 3-6 months. If people do it in-house, it may not cost anything more but it will take time. Time-consuming: It takes time to come up with good pitch ideas, research relevant writers, and contact them one by one with a personal note about their pitch including why it builds on a topic they cover, or would be of great interest to their readers. Ideally people rank their target list, and offer each writer one by one an exclusive on the story before contacting the next writer on the list, particularly if people have something where an exclusive matters (a new market report, first look at a product launch, other big news). It takes a lot of time waiting to see if a writer is interested. Sometimes it may take a year or more just to build a relationship with a writer where they respond to their emails. Even if people do get a writer to cover their company with a story, it may take weeks or months to get it published. Story Uncertainty: Unlike a press release, the writer can write whatever they want. People do not control the narrative. Sometimes the writer gets the story slightly wrong, or potentially can write a negative piece. Of course, they can do this whether or not people pitch them. SEAPRWire would suggest using both PR tactics, first pitching writers and then issuing a press release. If people get a positive original story from their pitch, it can be incredibly valuable. So try that first. After attempting to pitch, issue a news release on the topic for some guaranteed web and search engine coverage on their company. PR is just one aspect of marketing, and using these two tactics will go a long way to help their company’s visibility in the public. It is one of the best ways to get in front of potential customers, partners, investors, media, and reassure existing customers and employees about their company. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Maybe a lot of people didn’t notice, when someone searches their company in Google, it is important to have fresh and positive news about their business. It shows their company is active and growing. When a searcher doesn’t find anything, or the news is old, people can sometimes wonder “What’s wrong?” and assume the company is in trouble. Here are some simple themes that the SEAPRWire team came up with for their reference. 1) The Basics: If people have never distributed a news release about what their company does (or it has been a while), start with that. Even if people are an old company. It is a basic piece of content that people want out there on the internet. Be specific and relevant in the headline so someone searching may find out about their company. 2) New Hires/Promotions: Start things off on the right foot when people hire a new important team member. Issue a news release about the new hire and their relevant experience or education. It will make them feel important to see their name in the news, and it will show readers that their company is growing in the right direction. Announcing a key promotion for an existing employee can have a similar positive effect for the person and the company. 3) Awards: If their company (or an employee) has been nominated or won an award, this is a great positive announcement to distribute. 4) New Product/Service: If people have a new product or service, let people know via a press release. Have specifics about the type of product or service in the main headline for best Google search results. 5) New Client: If people have a major new client, or a client in an industry people are expanding into, a news release can make the client feel important, and show that companies are interested in their product or service. Of course be sure to get the client’s permission! 6) New Partnership: Have a new strategic partner? Announce it to show growth and make their new partner company feel important. 7) Company Growth: If people are able to announce company revenue growth in dollars or even percentages, this can be a very straightforward way to let people know their company is successful. 8) Exhibiting or Speaking at a Conference: If their company is exhibiting at a conference, or speaking at one, a news release can get the word out and help attendees seek people out at the conference. It can also show domain expertise. 9) Hosting a Conference or Webinar: If people are hosting a conference or webinar, issue a news release (with subject area and industry in the main headline) to attract attendees and show industry expertise. For conferences be sure to include the city location. Recorded webinars can live on as evergreen content so the more publicity around them the better. 10) Charitable Activities: If their company is donating time or money to a worthy cause, let people know. It demonstrates their company is positive for the community and may even link their brand to a well known charitable organization. 11) Market Reports: If people have unique statistics or trends people can create a report about, issue a news release on an going basis and their company can become known as experts in that domain. It would not take long to write a news release on any of these topics. So make a news release calendar and keep a continual stream of company news out there on the internet. Who knows, their next client, employee, investor, or partner could just happen to read it. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – If users have never written a press release, writing one for the first time can be daunting. If users have written a press release, this overview of the components will serve as an excellent refresher. Here is SEAPRWire‘s news release template users can use to write a news release that includes formatting standard for the industry. NEWS RELEASE TEMPLATE – Headline, sub-head, dateline, body, about us, media contact. News release Headline – Users want to keep their headline in upper/lower (title case). Their headline needs to be short, attention grabbing, yet kept completely factual. Avoid too much hype. Sub-Headline – Their sub-headline should avoid capitals and is kept as an option. Dateline – CITY, (State/Prov), M/D/Y (company) – The dateline is a brief piece of text in the format described previous that is included in the news article which describes where and when the story was written or filed. Typically, the distributing organization, (like SEAPRWire) is also included. Body Immediately following the dateline information is their opening sentence. This is the primary snippet of information (aside from the headline) that will either hook or deter their reader. This sentence should be clear and concise. It may be helpful to write their news release in full, sleep on it, re-read it and then summarize what users have written. These first sentences will transition into the body of their release which should ideally be limited to between four and six paragraphs. Within these paragraphs users will want to keep each piece of information factual and to the point. Their writing style should be kept to the third person, also known as Illeism. The number of sentences within each paragraph should be between four and seven, seven if they are short sentences. Overall, their news release should be no more than about 475 words or users will start to lose the interest of their audience. Including a strong quote from a founder, director, executive or industry expert, will help to strengthen the story. Once their news release is written, ensure to spell check it. Sleeping on it and not sending it out in a rush is always advisable. About us “About us” can be looked at as pre-created information about their company, business and or industry that users are in that may be used over again as an overview of their business. For example: ABC Company entered into the widget building industry in 1976 serving the widget market. With more than 5,000 employees and 52 locations around the globe, ABC Company is a stronghold for widgets within their industry. Media Contact It is always important to leave contact information at the bottom of their press release. Standard contact information may include: Brand / Company Name: Contact Person Name: Contact Person Title: E-Mail: Telephone: Address (with Postcode): Official Website: Social Links (Facebook/Twitter/Linkedin/Youtube): Optionally, if users have any images users may wish to include, users can add images to the article. Some press distribution sites, like SEAPRWire display the images only on their website. Images are not always transferred over the wire services. There is a wide range of industries for writing press releases. Users can easily search for different news release examples on the website. There are many reasons for writing a press release. Ensuring users include proper news release formatting will help give users that extra visibility users may not have otherwise received. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – Today, SEAPRWire will discuss with users how to write a news release announcing the new book. SEAPRWire Team have a bit of an advantage when it comes to writing a press release. There is certainly a difference between writing a novel and writing a press release. Typically, like any press release, users will require a headline that is catchy – interesting enough to grab the attention of the journalist in their field. Including attribution in the headline is important, particularly if users already have a name as an author. If users are a new author and the concept of sending a news release to the media about their book release is a new concept, keep in mind it is also an excellent way to start building a name for yourself in the world of authorship. Have a game plan. Some of our customers use a three-step process for announcing their book. This includes distributing a preview news release announcing an exciting new book that will be released. The second release would be a book launch release that is distributed once the book is available for purchase. It includes information about the book, including where a customer may purchase the book. The third piece could be a follow up that may also include any notable reviews or milestones like being named a finalist for an award. Like any other type of press release, keep to the proper format, keep it short and don’t forget to include the following: Pricing – Those interested may want to know how much the book may be purchased for and if it is also available as an Ebook, hard cover or soft cover. If possible include pricing for not just the United States, however Canada and or Europe as well. When users mention the pricing of the book, simply ‘make a mention’, do not turn it into a sales pitch. Turning it into a sales pitch is an excellent way to turn off the media, or anyone really. Link – Some of our authors include links directly to Amazon and other websites where their book may be purchased, some include a link to their website where further information and sometimes a video may be found. A link on a high profile online bookstore like Amazon adds a little credibility. Images – Did users know that a news release with an image attached will fetch up to 400% more views than a news release with no image? SEAPRWire Team have written about this many times – include visuals. Include the book cover, a picture of yourself; upload a video summary if users have one. These are elements that will help attract further interest in what users have written. Timing – When users look to craft three separate press releases, a good time frame to space them out is about 3 weeks, as long as users have something valuable to mention. This keeps their audience up to date without annoying them. When SEAPRWire advise that a shorter news release is more likely to get attention over one that is written like a novel, SEAPRWire Team do also mention that users should include a summary of the piece – but leave their audience hanging to want more. When it comes to the English language, an author will certainly have a hand up as far as spelling and punctuation, but users should remember that the structure and wording users use in their news release will likely not be the same as when users wrote the book. Users need to get to the main point right away, and make sure users include all pertinent information in the first two paragraphs. Users can’t assume that journalists will read the entire release, as they may get hundreds of releases per day. Try to have someone review what users have written, preferably someone familiar with writing press releases. This will further ensure proper format and style are followed to realize maximum visibility from journalists. Following some of these ideas and concepts does not guarantee publication about their new book or novel, but will certainly help users make a couple of steps in the right direction. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – SEAPRWire recognizes that writing a news release is not an easy task. This holds particularly true if users have never written one before. This article shares some answers to questions SEAPRWire Team have received from our customers, and SEAPRWire Team hope they will help users to understand the best ways to approach news release writing. Press Releases, Advertorials and Articles – Differences Users Need to be Aware of. Sometimes publications won’t publish news release information because the releases aren’t written using standard practices. So here are some guidelines to help users avoid this situation. When users submit a news release with SEAPRWire, their news is reviewed by human editorial in our office to ensure quality content for our audience. When their news release is reviewed, SEAPRWire Team typically look for major typos, links within their press release, and a number of other criteria. By far, the most important pieces SEAPRWire Team look at include general content, style and the readability of their news. The review of their news release typically will include questions like “Is there proper attribution in the headline or within their press release.” Attribute where their information comes from or what makes it a fact. By just stating a fact without attribution leaves users open to the feared question: “Says who?” SEAPRWire Team also look at the news angle users are writing about and the general style. There is a big difference between a press release, an advertorial and an article. This is a topic that more people need to be educated about and why SEAPRWire Team have written this. SEAPRWire Team see a large number of press releases that have been written like an advertisement. The news release does not include any attribution, includes key words like Sale, % discount and free in the headline and worst of all is not of any news value to a journalist looking for a meaningful business story. Do News release Companies Guarantee Publication? SEAPRWire Team understand many customers couldn’t possibly have knowledge of the PR industry, so let people explain how getting their story published works. With SEAPRWire, users submit their news release to us. Which news release package users have chosen for their distribution will determine what outlets their news release is made available to. When their news is distributed to journalists, at that point it is up to the individual journalist as to whether their piece of information will be considered appropriate and newsworthy within their niche. If they consider the piece to be newsworthy, they may contact users to further the story, or may possibly take the information users have provided through the news release and re-write part of it. In some cases, bloggers may take their story and run with it, or post the piece to their blog. How Long Should a News release be? Typically, the optimal length of a news release is between 350 – 550 words. The longer their news release is (once users go over the 550 words), the less chance it has of being picked up, read or republished. Some journalists SEAPRWire Team have talked with have mentioned “textual shock,” where they view a news release and see a wall of text over 1,000 words. This also holds true for a news release that is too short–where the news release may be lacking important elements. This could affect pickup within search engines as well. A shorter news release (but not too short) also has a better chance of being used to fill a column in a newspaper or magazine. What is the Ideal Number of Links in a Press Release? SEAPRWire Team typically recommend no more than 3-4 links within their press release. After that it starts to become “spammy,” does not look great, and may be flagged by search engines, which users definitely do not want. What is the Best Day for Distribution of my Press Release? This is always a loaded question. Typically, SEAPRWire Team will recommend Tuesday, Wednesday or Thursday. SEAPRWire Team have found that in the business world (journalists included), many will mentally check out early on a Friday, leaving Monday as a “catch up day.” SEAPRWire Team do not advise sending out a news release over the weekend as a majority of people in the business world still work Monday through Friday. Again, this includes journalists. This does not mean to say it includes everyone, just the majority. Should I Bother to Include an Image in my Press Release? Yes, yes and yes! Including images within their news release is absolutely pertinent. Here is why: Many people are visual and images break up text making a news release more interesting to read; particularly if users are talking about product shots. Their news release will certainly attain more visibility with great visuals than a news release that is text only. These are significant news release tips or FAQ’s that should help users on their way with a successful campaign. Remember to always keep their information newsworthy. Put yourself in the shoes of their customer, journalist or audience and ask yourself if what users are sending out, would it be of interest to them? If not, revise their content and ensure it will be something that is of significant interest. And remember, the headline is the most important part. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – Some people may not understand how important it is to determine the target audience before publishing a press release. There is a lot to prepare for when writing a news release, (like who to quote from their company, all the points to cover, who the contact will be, collateral to be included), it is easy to get caught up in the heat of the moment and dismiss certain details. Everybody does it at some point because SEAPRWire just wants to dive right into the writing. One of the details users should not overlook is ‘who their target audience is.’ Determining their target audience may include geographic location, age, sex, interest groups and more. If users have not yet figured this out, SEAPRWire Team highly recommend doing so before users continue or even start writing their press release; optionally, passing the writing assignment on to someone that does understand their audience. Determining their target audience will assist in the tone, grammar and potentially how technical you’re writing style is. Sending a technical news release to a broad audience that is not technically savvy in their industry may fall on deaf ears or annoy some journalists. If users have a specific audience in mind that is very technically savvy, then using technical specifications and jargon may be appropriate and go against the grain of a ‘typical news release’. Knowing the age group of their readers is also helpful. This may assist in what further channels users select after their news release has been distributed, potentially including social media. For instance, if their product or service is attractive to the late teens early 20’s age group, users should probably be including their news release in channels that these age groups are familiar with, like social media. Knowing the age of their audience may also assist in the style that their news release is written. Perhaps if it is written for a younger generation users could have a younger individual that is experienced in news release writing craft their release. If users are a parent with teenage children, users will recognize there are tonal differences between an older mature audience and early 20’s. What about geographic location? Are users sending their news release across America even though their product or service is only sought after in the Seattle area? This may not be a bad strategy as their news release has the potential to be picked up and published online assisting with better local search results and increasing their visibility online. In fact, SEAPRWire has a number of clients that use this strategy and are happy with their results. Including collateral (documents, images, etc.) with a news release can be critical. Knowing how to cater to their audience can be critical. For instance, infographics may appeal to one audience and not another. For those not familiar with infographics, they are a tool used for data visualization. Short videos are also an excellent tool to portray their message however may not be for every audience. Including product images, users can almost never go wrong. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – As a marketing guru, users have a few options for attracting new business, including paid advertising and editorial story placement within the media. They can both be paid (for instance, if users use the services of a PR distribution company), so which one is more cost effective? The two options serve two completely different purposes, so let SEAPRWire‘s expert delve a little further into each option. If users are using the paid advertising option, does that include pop-up style ads? Perhaps users are using an agency and users may not know the answer to this question. What users may want to consider, if users are not already aware, is how people feel about ads and how effective they are compared to other marketing techniques, such as using SEAPRWire for press release. Consumers and those marketing for business to businesses continue to become more sophisticated and wary of ads and information found online, affecting trust levels. For instance, if users were looking for a lawyer online, would users trust a lawyer who was referred to users by a friend (word of mouth) or would users trust a pop-up ad? Now let’s say that their friend originally found this lawyer through a news article he/she read, then used the lawyer’s services and had a good experience. Do users see how editorial placements can have more credibility than an ad and lead to a better result? According to HubSpot, in an article from July 13, 2016 by Mimi An, 87% of people say there are more ads than there were 2 years ago (2013-2015). With that type of increase it is no wonder that Adblocker Plus, which dominates the ad blocking app market, has achieved 300 million downloads worldwide (as of 2016 according to HubSpot). Let’s state the obvious: Whether it is business to consumer, or business to business, people know that ads exist because someone paid for it to be there with the sole intention of trying to attract new business, or sell a product or service. Adding to advertising’s lack of credibility is “the rule of 7,” which is common wisdom in advertising. It means that an individual needs to see an ad 7 times before they take an action. Advertising needs to be repeated to produce results and that increases its cost and limits its cost effectiveness. In 2021, similar to 2020, budgets for marketing have probably received another slight increase for the year, with much focus on digital marketing. PPC & display ads are a go-to marketing strategy for many businesses, even though they produce mediocre results. Earned media through distribution of a news release is often a second thought. Interestingly, because an increasing number of people are using ad blocking apps, the money spent by businesses to advertise is often wasted because the ad never reaches its full intended audience. In short, this is an excellent time for their marketing and communication teams to further investigate earned media through PR distribution. Earned media works when a well created news release attracts the attention of a journalist or well respected blogger, looking to further their story. If it is a blogger, remember that the blogger is within their industry and can potentially reach thousands of individuals that may be interested in their story as well. This could lead to more sales. For this to transpire, their news release must be compelling and authentic. A well-written news release will inspire people to write positive comments about their story. Positive online comments are considered by many to be more trustworthy than online ads. Their news release can also reach a larger audience because some websites will simply republish what users have already written without making any changes. Here is another tip: Increase the chances of their story being picked up by media by including industry data that users can back up. People love numbers and love statistics. If users are using data from another source, be sure to mention the source. Results can vary significantly depending on which industry their business is in, the timing of their news release and how well it is written (particularly the headline). The purpose of this data is to further demonstrate the cost effectiveness of a press release. These statistics would be admired by many marketing folks. Depending on what users are trying to accomplish, a news release should not be underestimated. Paid advertising certainly has its place in the marketing world but should not be considered as the sole channel to attract new business or announce a new product or service. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
HONG KONG – Surprisingly, 20% of NovationWire’s respondents advised they do not even use a press release as a part of their marketing strategy. As we have mentioned in the past, sending out a press release when Users have newsworthy information to share makes sense. The key word here is “newsworthy.” The information should be newsworthy and useful to journalists or customers’ general audience. It is important to note that when Users send out insignificant news on a regular basis, it will only alienate yourself and company from journalists. And just like the “boy who cried wolf,” people will not pay attention when they find that customers’ news is usually trivial, exaggerated or misleading–Users must be credible. What is customers’ typical preferred reach? In the pre-Internet world, unless Users were a big national company, the news Users wanted to announce would more than likely have been either local or hyperlocal news. Times have changed, and the Internet has opened opportunities for businesses to have customers reaching them from around the globe. In NovationWire’s survey, the majority of businesses distributing a news release on a newswire service selected ‘national’ as their choice of reach. The next most popular distribution choices were ‘multiple cities,’ ‘state wide’ and ‘mainly an online audience.’ The main goal for distributing a press release was to garner the attention of journalists who would write a story covering the news. About 20% of businesses stated that their goal in distributing a press release was to ‘increase their search engine rankings.’ Recently, one of NovationWire’s reps was asked by a client if they could add ‘back links’ and if those back links were ‘do follow.’ We advised the client that the reason for submitting a press release should be to garner the interest of a journalist and not to increase search engine rankings. An excellent question that many would like the answer to is ‘What is the most popular day to send out a press release?’ NovationWire’s winner, by a landslide is Tuesday! Yes – the reason for Tuesday is this: On Fridays, many people check out early-mentally and physically. Do Users want a great start to the weekend? Start it early! The weekends are just naturally not a business news type of time. By the time Monday rolls around, many people are cleaning up from Friday and preparing for the week ahead, which leaves Tuesday as the best option for having customers’ news released. That being said, a good percentage of customers still believe in Monday and kicking of the week with a press release. The actual time of day when the press release is distributed does not seem as important to press release distributors as it once did. Until not too long ago, many people would love to have their press release scheduled for a ‘set time’ early in the morning. Interestingly, a majority of respondents advised that a particular set time is no longer a big deal to them, as long as it is early in the morning of the day of their release. For smaller companies, we typically don’t recommend 9 a.m. Eastern time, as this can conflict with a lot of ‘big company’ publicly traded company news. A significant number of NovationWire’s customers tend to prefer 7-8 a.m. Eastern as their premium distribution time. Do Users have customers’ own personal media lists? If Users do, then Users are with the majority of PR professionals who send their News Releases through a press distribution service and also use their own lists to target journalists they know, according to a majority of NovationWire’s respondents. Newsrooms are a technology on the marketing horizon. Why? Because done properly, they can be an excellent research resource for journalists to access everything from high resolution images, media contact information and more. Online newsrooms are an important emerging technology, so it was not surprising to learn that the large majority of respondents still do not have a public facing newsroom. We expect that will change in the near future. By applying a few points we have mentioned, we hope that this will increase the success of customers’ next press release. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire
HONG KONG – NovationWire.com is a company that was established specializing in press release distribution services, sending news to various media points. As a company that’s been in the news distribution industry for many years, we feel we know a few things about the business and industry. Some of NovationWire’s articles are inspired by NovationWire’s customers that have questions about NovationWire’s press release service or the industry in general. NovationWire’s feeling here is that if one person has made the effort to inquire – there are probably 100 people that would like to know. Let’s get right to the details. What time is the best time for a press release to be distributed? NovationWire has personally found that the best time for NovationWire’s news to reach the media (customers’ press release to be released) is 3:01 am eastern time. NovationWire’s thoughts on this are customers’ news does not conflict with 9 am financial news, yet is late enough to show up just prior to the financial news. Are the holidays a good time for press release distribution? NovationWire.com has been asked this question many, many a time. We do not have a right answer for this and we call it a 50/50. Here is why. For larger established businesses, timing may not be quite as significant simply because they are established. Smaller businesses may have a more difficult time earning a media spot. We have found that in the summer months (many people are away on family vacation) and shortly after Thanksgiving, the news industry can certainly be quieter. The argument is whether this is a good time to distribute a press release or not. There are two schools of thought on this with the first believing that because it is quieter, there will not be as many journalists/bloggers looking or interested in stories. The second school of thought is that because it is quiet, it would give a better chance of their story standing out. We have personally heard of some successes with the latter. Can I just write anything for my press release? How do I write a press release? Because this piece is a recap we will be brief in NovationWire’s response. In order for a press release to be successful, it must carry a particular tone and style. If this is something that Users have never done before, Users may want to consider hiring a writer, or at the very least, after writing it, have it reviewed by a professional that can provide some constructive insight. It starts with the headline, which is vital to the rest of customers’ story being read or passed up for the next piece of news. Users need to grab the attention of the journalist/reader and draw them in to want more – but also keeping things realistic. Journalists do not like being baited and will quickly pass on future news pieces if they feel they have been baited into information that is hyped and not what Users claimed. Don’t forget to include customers’ dateline location, answer the five w’s, include a quote from someone within the business and finish with customers’ boiler-plate information. Customers’ piece should also be short, to the point and contain as few technical terms as possible – this will turn off a journalist very quickly, even if they are in customers’ industry. Keep it simple. How do categories for my press release work? Ensuring that Users select categories that are truly relative to customers’ industry will give Users a better chance of a journalist picking up customers’ story. Rule of thumb: If Users feel it is a stretch to select a particular category, it probably is – don’t select it. An automotive related website may want to display automotive news to their customers. They may pull NovationWire’s automotive feeds which will then display customers’ news (if automotive has been selected) on their website. We would not display, or make accessible, automotive news to a journalist in the arts & entertainment industry – we would lose credibility pretty quick. These are just a few of the many industry questions we receive on a semi-regular basis. Hopefully, we have been able to address the questions by pointing Users to further information via NovationWire’s articles and knowledge base. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: support@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire



















