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Toyota: Exhibiting at Tokyo Auto Salon 2023 and Tokyo Outdoor Show

Toyota City, Japan, Jan 13, 2023 - (JCN Newswire via SEAPRWire.com) - TOYOTA GAZOO Racing (TGR) and Lexus are exhibiting at the three-day Tokyo Auto Salon 2023 held at Makuhari Messe (in Chiba, Japan) from January 13 to 15, 2023. Also, Toyota and Lexus are exhibiting at the concurrent Tokyo Outdoor Show at the same venue. Under the shared theme of "Toyota: Leaving no car lovers behind", TGR, Lexus, and Toyota are exhibiting vehicles and automotive parts in line with the three concepts of "Carbon neutrality for protecting beloved cars", "Making ever-better motorsports-bred cars", and "Diverse lifestyles to enjoy with beloved cars". During the events, TGR and Lexus will also propose new ways to enjoy cars and motorsports in the carbon-neutral era through talk sessions by professional racing drivers and development engineers, as well as through demo runs.For details of the exhibited vehicles, as well as for a 9:30 a.m. press conference on January 13 and talk sessions (scheduled to feature Toyota President Akio Toyoda, professional racing drivers, and others), please visit the following URL. bit.ly/3QCG9FV (in Japanese)The press conference will be available in both Japanese and English.https://www.youtube.com/watch?v=eP2YsAqMsMUAlso, as new initiatives utilizing digital technology, TGR and Lexus have organized an "NFT Digital Stamp Rally" for added enjoyment at Tokyo Auto Salon 2023's physical venue and a metaverse-based "Virtual Garage by GR/Lexus". For more information, please visit the following URL. bit.ly/3GGjYds (in Japanese)Outline of exhibitCarbon neutrality for protecting beloved cars- Toward achieving carbon neutrality, Toyota is aiming to provide its customers with more choices by offering a full product lineup.- In parallel, expecting that it will take time before all new vehicles are carbon neutral, simultaneously promoting the carbon neutralization of not only new vehicles but also of vehicles currently in customer use is essential for the future. Bringing back the long-time loved AE86 while retaining the original to the utmost, an AE86 converted into a hydrogen-engine vehicle is also on display in the form of the "AE86 H2 Concept", which is joined by an AE86 converted into a battery electric vehicle in the form of the "AE86 BEV Concept".Making ever-better motorsports-bred cars- TGR is putting into practice its approach of "Making ever-better motorsports-bred cars" by commercially providing cars that have been honed to win races.- On display is the "GR Yaris Rally2 Concept", which was developed utilizing the knowledge gained by participating in the FIA World Rally Championship (WRC), along with the world premieres of the GR Yaris RZ "High-performance - Sebastien Ogier Edition Concept" and the GR Yaris RZ "High-performance - Kalle Rovanpera Edition Concept" as expressions of TGR's gratitude to all those who have supported the TOYOTA GAZOO Racing World Rally Team and of TGR's desire to bring even more excitement to the WRC.Diverse lifestyles to be enjoyed with beloved cars- In addition to exhibiting vehicles that have been customized under the supervision of professional racing drivers, also on display are new GR Parts developed by TGR utilizing feedback from motorsports, along with GR Heritage Parts scheduled for release starting in 2023 and produced to meet customers' desires to keep on driving their memory-filled beloved cars.- Lexus and Toyota are exhibiting for the first time at the Tokyo Outdoor Show. Toward achieving a carbon-neutral society, and based on its desire to deliver outdoor experiences that help people understand, enjoy, and protect nature, Lexus is promoting its "OVERTRAIL PROJECT", which offers the fun of vehicles that enhance outdoor lifestyles while coexisting with nature and provides various outdoor experiences.For more information, visit https://global.toyota/en/newsroom/corporate/38537253.html. Copyright 2023 JCN Newswire. All rights reserved. (via SEAPRWire)

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TOYOTA GAZOO Racing and Lexus to Exhibit at Tokyo Auto Salon 2023

TOKYO, Jan 6, 2023 - (JCN Newswire via SEAPRWire.com) - TOYOTA GAZOO Racing (TGR) and Lexus are planning to exhibit at the three-day Tokyo Auto Salon 2023(1) to be held at Makuhari Messe (in Chiba, Japan) from January 13 to 15, 2023. Also, Lexus and Toyota are planning to exhibit at the concurrent Tokyo Outdoor Show(2) at the same venue. Both efforts--under the shared theme: "Toyota: Leaving no car lovers behind"--are to exhibit vehicles and automotive parts in line with the three concepts of "Carbon neutrality for protecting beloved cars", "Making ever-better motorsports-bred cars", and "Diverse lifestyles to enjoy with beloved cars". Details of the exhibited vehicles and other information are to be posted on the TGR website below as they become available. Also accessible via the same URL are to be a press conference scheduled for 9:30 a.m. on January 13 and talk sessions (featuring Toyota President Akio Toyoda, professional racing drivers, and others) during the show. The press conference will be available in both Japanese and English. www.youtube.com/watch?v=eP2YsAqMsMUAs new initiatives utilizing digital technology, TGR and Lexus have organized an "NFT Digital Stamp Rally" for added enjoyment at Tokyo Auto Salon 2023's physical venue and a metaverse-based "Virtual Garage by GR/Lexus" to deliver enjoyment to a broad audience of and beyond show visitors. For more information, please visit the following URL.https://toyotagazooracing.com/jp/eventexhibition/tokyoautosalon/virtualgarage"Carbon neutrality for protecting beloved cars"Toward achieving carbon neutrality, Toyota is aiming to provide its customers with more choices by offering a full product lineup.In parallel, expecting that it will take time before all new vehicles are carbon neutral, Toyota believes that simultaneously promoting the carbon neutralization also of vehicles currently in customer use is essential for the future. As such, TGR and Lexus will exhibit concept cars that propose that customers can continue to drive forever in their beloved cars while taking on the challenge of reducing CO2 emissions."Making ever-better motorsports-bred cars"TGR is putting into practice its approach of "Making ever-better motorsports-bred cars" by commercially providing cars that have been honed to win races. At Tokyo Auto Salon 2023, TGR will unveil a product that commemorates its WRC drivers' title win. TGR will also announce a product that utilizes the knowledge gained through WRC participation, with demo runs planned for January 14 and 15."Diverse lifestyles to be enjoyed with beloved cars"In addition to exhibiting vehicles that have been customized under the supervision of professional racing drivers, new GR Parts and GR Heritage Parts that are scheduled for release in 2023 are to also be displayed. Furthermore, Lexus and Toyota will exhibit for the first time at the Tokyo Outdoor Show. Toward achieving a carbon-neutral society, and based on its desire to deliver outdoor experiences that help people understand, enjoy, and protect nature, Lexus will promote its "Overtrail Project", which offers the fun of vehicles that enhance outdoor lifestyles while coexisting with nature and provides various outdoor experiences.New initiatives using digital technology1. NFT Digital Stamp RallyThe NFT Digital Stamp Rally is for visitors to enjoy a new style of stamp rally(3) using digital technology as they tour the venue. By scanning special QR codes placed at the booths of TGR and supporting companies, visitors can obtain original digital stamps from each company, with a bonus stamp being awarded to those who collect all stamps.Participating companies- Rays- Bride- Sparco/Sabelt- Toyota Auto Body- Daihatsu- Modellista- Tom's- TOYOTA GAZOO Racing2. Metaverse "Virtual Garage by GR/Lexus"So that as many visitors as possible can enjoy Tokyo Auto Salon 2023, a "Virtual Garage by GR/Lexus" will open on cluster, which is one of Japan's largest metaverse platforms. The garage will enable visitors to freely enjoy the exterior, interior structure, and video images of some of the exhibited vehicles without worrying about time or crowds, and a participatory conference on the future of motorsports is also scheduled. Visitors will receive a special login gift. The virtual space is to partially open in advance on January 6, with the exhibition of vehicles slated to begin on January 13.For more information on the "Virtual Garage by GR/Lexus", please visit the following URL.https://toyotagazooracing.com/jp/eventexhibition/tokyoautosalon/virtualgarage(1) A customized car event to be held at Makuhari Messe (in Chiba, Japan) for three days from January 13 to 15, 2023 (13th: industry and press invitation day; 14th and 15th: general public days)(2) An exposition focusing on outdoor lifestyles and based on the concept of "Being kind to and enjoying nature--our new and prosperous lifestyles" to be held at Makuhari Messe (in Chiba, Japan) for three days from January 13 to 15, 2023 (13th: industry and press invitation day; 14th and 15th: general public days)(3) An activity for collecting (traditionally) inked stamps at predetermined locations along a designated course or within a designated venue Copyright 2023 JCN Newswire. All rights reserved. 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Lexus to Exhibit at the SEMA Show, an Automotive Suppliers Trade Show

TOKYO, Nov 2, 2022 - (JCN Newswire via SEAPRWire.com) - Lexus will exhibit a total of six vehicles including the Lexus Electrified Sport and a variety of customized models at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, USA, which starts on Tuesday, November 1, 2022. The Lexus Driving Signature, a combination of design, advanced technology, electrification, and the unique Lexus driving experience, will be presented at the largest automotive customization enthusiast event in North America.For more information, visit https://global.toyota/en/newsroom/lexus/38177181.html. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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World Premiere of the New All-Electric Lexus UX 300e

TOKYO, Oct 12, 2022 - (JCN Newswire via SEAPRWire.com) - Lexus announces the global debut of the new UX 300e, a significant evolution of the brand's first production BEV model. The updated UX 300e joins the new UX 200/250h announced earlier this year, with deliveries scheduled to begin in spring 2023.Lexus UX 300e (Prototype)Since the 2005 launch of the RX 400h, the world's first hybrid SUV, Lexus has been a pioneer of electrification in the luxury market. Based on the electrification vision "Lexus Electrified" announced in 2019, Lexus aims to meet the diverse needs of global customers through a broad range of electrified vehicles, from HEVs to PHEVs and BEVs. Using electrification technology to significantly enhance fundamental vehicle performance, Lexus continues to refine the timeless joy of the automobile, through hallmark precision and sophistication. In 2020, Lexus launched UX 300e as the brand's first production BEV model. In 2022, this was followed by the introduction of the Lexus RZ, a dedicated BEV model. As of the end of August 2022, cumulative sales of Lexus electrified vehicles stand at approximately 2.3 million units, as the brand accelerates their development and adoption to contribute to the realization of a carbon-neutral society.In addition to its maneuverable body size and unique "UX" urban compact crossover design, the UX 300e is highly regarded by customers seeking a distinctly quiet and refined BEV driving experience. The enhancements announced for the UX 300e are based on the relentless pursuit of perfection under an "Always On" philosophy. Enhancements unique to the BEV powertrain include a newly developed battery pack with capacity increased from 54.4 kWh to 72.8 kWh, resulting in a cruising range of 450 km--over 40% longer than the current model. The UX 300e also inherits the further refinements made to the dynamic precision of the UX series for confidence-inspiring performance, along with the expanded functionality of active safety technologies, and the evolution of advanced features through the latest multimedia system.The updated UX 300e underwent rigorous testing and evaluation at Toyota Technical Center Shimoyama. The low center of gravity created by the under-floor placement of the BEV battery pack gives the UX 300e a natural performance advantage, as do standard rear Performance Dampers. For even more refined dynamics, body rigidity was strengthened with the addition of 20 spot welding points, and the Electric Power Steering (EPS) and shock absorbers were optimally tuned for the all-electric model.When it comes to advanced technology, functionality of the "Lexus Safety System +" active safety technology was expanded with the aim of providing a safer and more secure driving experience. In addition, the latest multimedia system brings a larger, higher resolution touch panel display, the form and switch layout of the instrument panel and console area have been optimized, and two new Type-C USB connectors have been added to the front of the console for improved usability when charging devices.Lexus International Chief Engineer Mitsuteru Emoto"As Lexus' first BEV model and a core part of the UX family, the UX 300e embraces the continual performance development and evolution of advanced technology applied to the UX 200/250h announced earlier this year, while enhancing the attributes unique to an all-electric vehicle. Most notably, based on an "Always On" philosophy we significantly extended the cruising range to further enrich the lifestyles of our customers. As a leading light for "Lexus Electrified," the refinement of UX 300e is a key step on the path towards a carbon-neutral society."For more informtion, visit https://global.toyota/en/newsroom/lexus/38065672.html. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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Opening of “Lexus: Sparks of Tomorrow” at the 2022 Milan Design Week

TOKYO, Jun 6, 2022 - (JCN Newswire via SEAPRWire.com) - Today Lexus unveiled its exhibit at the 2022 edition of Milan Design Week, showcasing the brand's design philosophy and exemplifying Lexus' commitment to sustainability.This year's event, Lexus: Sparks of Tomorrow, presents a trio of design explorations, all inspired by Lexus' human-centered, future-oriented approach to design. Compelling and engaging, Lexus: Sparks of Tomorrow, includes an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes from LEXUS DESIGN AWARD 2022 finalists, and work by students at London's Royal College of art envisioning a more sustainable future."We are excited to return to Milan Design Week with an incredible array of projects that highlight next generation design and our commitment at Lexus to forging a path towards a carbon-neutral future through technology, craftsmanship, and innovation," commented Brian Bolain, Lexus' global head of marketing. "We are especially thrilled to be able to present the work of the LEXUS DESIGN AWARD 2022 finalists and Royal College of Arts students in the context of Germane Barnes's ON/ installation, in its second iteration here with lighting design studio Aqua Creations. As Milan Design Week opens, we look forward to seeing how the public engages with the Lexus presentation, and makes our vision for the future their own."Developed in partnership with Lexus and Germane Barnes, the ON/ installation gives a vision for an electrified, carbon-neutral and human-centred future. The display showcases the Lexus RZ, the first Lexus dedicated battery-electric model. Rendered in a wire frame that is suspended just above the ground, the vehicle's interpretation embodies Lexus' vision of a more sustainable future coming into focus and embracing the ideas of electrification, technology, and bespoke design. The RZ is illuminated by Aqua Creations' Code 130 degrees silk collection of colorful pendant lights, which add a material quality to the immersive installation reflecting Lexus' vision for a carbon-neutral future becoming a reality. The installation will be accompanied by a lounge area featuring the new ToTeM lighting collection by Aqua Creations."It is thrilling to revisit the ON/ installation with Lexus and bring the display to Milan," said Germane Barnes, principal of Studio Barnes. "The original ON/ exhibit featured the LF-Z, a concept car that signaled a move toward carbon neutrality. Now, with the RZ, we explored the evolution from concept to reality, partnering with Aqua Creations to create an environment that is infused with heightened sense of materiality. Designing for a future that is collaborative, sustainable, equitable, and prioritizes the unique experiences of individuals is both a driving force of my practice and an exciting synergy with the designers showcased across Sparks of Tomorrow."Visitors will also have the opportunity to explore the work of the six finalists of the LEXUS DESIGN AWARD 2022, promising talent. Finalists were chosen for their original solutions contributing to a better tomorrow, while articulating the Lexus brand's three core principles--Anticipate, Innovate, and Captivate; while seamlessly enhancing the happiness of all, by a panel of design luminaries. The finalists spent three months developing their original proposals and creating prototypes under the enthusiastic and highly skilled mentors. Mentoring by the world's leading creators was a once-in-a-lifetime learning experience for these up-and-coming talents and it is recognized as a feature of this Award.Lexus' presentation will also include work by students presenting radical new luxury transport concepts in a creative programme commissioned by Lexus, "2040: The Soul of Future Premium" for the Royal College of Art in London, UK. The project challenged postgraduate students at the college's Intelligent Mobility Design Centre (IMDC) to explore new vehicle architectures to meet changes in European city life and society and to re-imagine the role Lexus might play as a luxury mobility brand. The six-month programme included mentoring and assessment sessions with Ian Cartabiano and Lance Scott, respectively President and Senior Manager at Lexus' European design studio, ED2, together with Prof Dale Harrow, Chair of the IMDC, and Dr Chris Thorpe, the RCA's Intelligent Mobility Head of Programme.Dates and opening hoursJune 6 - 12, 11 am to 9 pmVenueSuperstudio Piu (Art Point)Via Tortona, 27 20144 - Milano, ItalyExhibitsON/ installation created by Germane Barnes with Aqua CreationsDesigns by the six finalists in the LEXUS DESIGN AWARD 2022Designs by students at the Royal College of Art (RCA) in LondonAbout Germane BarnesGermane Barnes is the director of Studio Barnes, and Associate Professor at the University of Miami School of Architecture. Barnes' practice investigates the connection between architecture and identity, examining architecture's social and political agency through historical research and design speculation. Believing strongly in design as a communal process, he approaches each condition imposed on a project as an opportunity for transformation.He was a winner of the 2021 United States Artists Fellowship, 2021 Wheelwright Prize, 2021 Architectural League Prize for Young Architects and Designers, and is a 2021-2022 Rome Prize Fellow at the American Academy in Rome. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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World Premiere of the All-New Lexus RX

Toyota City, Japan, Jun 1, 2022 - (JCN Newswire via SEAPRWire.com) - Lexus has premiered its new luxury crossover, the RX, online to the globe on June 1st Japan Time.Since our establishment in 1989, Lexus has always maintained a spirit of innovation and continues to take on the challenge of providing new technologies and value to its customers. Based on the "Lexus Electrified" vision announced in 2019, we will achieve a significant improvement in fundamental performance using electrification technologies and provide electrified vehicle solutions such as HEVs and PHEVs. By 2030, we will achieve a full lineup of BEVs in all categories, and by 2035, we aim to sell 100% BEVs globally, contributing to the realization of a carbon-neutral society.The original RX 300 pioneered a new segment--the luxury crossover--when it debuted in North America in 1998. Building upon this, in 2005, Lexus launched its first HEV model, the RX400h, the world's first hybrid luxury crossover. As a pioneer of electric vehicles, we have always pursued both excellent driving performance and environmental performance, and from 1998 to the end of April 2022, we have sold a cumulative (provisional) total of approximately 3.5 million vehicles in approximately 95 countries and regions. As a Lexus core model, it has evolved with the support of many customers around the world.The new RX, now in its fifth generation, is a pioneer in the luxury crossover market and has undergone a complete renewal because it is a core model of Lexus.The first challenge was to create a car that was fun to drive and one that could have dialogue with the driver. The "Lexus Driving Signature" evolves even further by thoroughly improving the vehicle's fundamentals, while maintaining the refined ride and high level of quietness that are the origins of the Lexus brand.Following the RZ, DIRECT4 all-wheel drive force system using electrification technology is available on the new RX500h F SPORT Performance. This precise four-wheel drive control works in conjunction with a newly developed hybrid electric system to maximize the front and rear wheel grip and provide posture control. With DIRECT4, drivers will notice an invigorating, direct, and torque-filled driving experience. In addition, a variety of powertrains are now available. The RX will fulfill its mission as a global core model that contributes to the realization of a carbon-neutral society, while staying close to the increasingly diversified needs and lifestyles of customers.The second challenge was to transform the design. For the exterior design, Lexus takes on the challenge of creating a unique identity through the use of the "spindle body", which provides ample cooling functionality with a powerful design style that conveys the new driving experience. The interior design is based on the human-centered Tazuna concept, which aims to create a driver's seat that allows a deeper and more intuitive connection between car and driver for exhilarating driving, as well as a spacious and comfortable passenger space.MAIN PRODUCT FEATURES OF THE ALL NEW RX1. Thoroughly strengthened the vehicle fundamentals and improved the Lexus Driving Signature- A package with optimal weight distribution- GA-K platform equipped with multi-link rear suspension for high dynamic performance- Features a combination of high rigidity and light weight- Achieves well-balanced ride comfort and high levels of quietness, which are the DNA of Lexus2. Introduces the RX 500h F SPORT Performance, a performance model that pursues driving pleasure.- DIRECT4 all-wheel drive force system that supports driving faithful to the driver's intentions- Newly developed hybrid electric system 2.4-liter turbocharged HEV DIRECT4 with rear high output motor eAxle- Braking posture control system to control vehicle posture during driving- Large steering angle Dynamic Rear Steering (DRS) for high maneuverability as well as high speed stability3. A diverse lineup of powertrains to tailor to the customers' needs and lifestyles(1)- 2.4-liter turbocharged HEV DIRECT4 achieves a new driving experience using electrification technology- 2.5-liter PHEV E-Four achieves class-leading EV cruising range and powerful acceleration performance- 2.5-liter HEV E-Four/FF achieves low fuel consumption and an exhilarating driving feel- 2.4-liter turbocharged AWD achieves torque-filled dynamic performance4. The pursuit of a unique identity and proportions, born from a dynamic driving experience- Side and rear design with a low center of gravity and a planted stance that reflects a new driving experience- New expression of the Lexus front identity, originating at the spindle body- Cockpit that maximizes driving pleasure- Open expansive space that embraces all passengers- Exterior colors that express captivating uniqueness and luxury with interior colors that create a refinement space5. Latest preventive safety features based on a human-centered approach- Advanced preventive safety technology Lexus Safety System +*1- Lexus Teammate for comfortable mobility- New Experiential Value using Advanced Technology(1) varies depending upon regionLEXUS INTERNATIONAL NEW RX CHIEF ENGINEER TAKAAKI OHNO24 years since the first-generation RX was born as a luxury crossover, the RX has been loved by many customers around the world. Now in its fifth generation, we embraced change using the RX with the aim of bringing the joy of exhilarating driving to even more customers as a Lexus global core model. We thoroughly worked on the car's fundamentals to pursue a new driving experience and design that was both captivating and rooted in functionality, aiming for a car that made driving more enjoyable and offered a more exhilarating experience on familiar drives. The new RX, which has been created without compromise through the combined efforts of development and production, will become your companion that enriches your life. We hope you will look forward to it. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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World Premiere of the New Lexus “UX”

TOKYO, May 13, 2022 - (JCN Newswire via SEAPRWire.com) - Lexus globally announces the new UX 200/250h. The vehicle is scheduled for summer 2022 launch.Introduced to the Lexus lineup in 2018 as an urban compact cross-over, the UX uses the "Creative Urban Explorer" concept, with the aim to be the "CUE" to exploring a new lifestyle. The muscular body exudes toughness and strength, while the flared fenders evoke agile driving in order to create a bold and refined exterior. The interior cockpit combines a sense of driving excitement with a visually expansive space. In addition, we have pursued excellent steering response, handling stability, and refined ride quality.Since its launch in 2018, a cumulative total of approximately 240,000 units have been sold in more than 80 countries and regions as of the end of March 2022. The expanding lineup of electrified vehicles of Hybrid (HEV) and battery EV (BEV), achieved the percentage of electrified vehicles of approximately 80% of sales globally, making it the leading model in the Lexus electrified lineup. Going forward, we will continue to contribute to the practical spread of electrified vehicles toward the realization of a carbon-neutral society, while tailoring to the diversifying needs and lifestyles of customers.Based on the "Always On" philosophy of continuous improvement through agile development, the new UX200/250h has further refined and exhilarating driving performance, enhanced its advanced safety systems by expanding the preventive safety technology functions and added the latest multimedia system.To enhance the driving experience, structural rigidity was improved by adding 20 spot welding points on the body and the EPS and shock absorbers tuning was performed accordingly. It achieved refined and exhilarating performance and to further improve the refined, direct feeling and response through extensive testing at Toyota Technical Center Shimoyama.For advanced safety system enhancements, we aimed to make driving safer and more reassuring by enhancing the functionality of the "Lexus Safety System +" preventive safety technology. The UX also features a new state-of-the-art multimedia system with a larger/higher-resolution touch screen display. Usability has been improved by optimizing the shapes and switch layout of the instrument panel and console area. Two USB charging connectors (Type-C) have also been added in the front of the console.LEXUS INTERNATIONAL CHIEF ENGINEER -MITSUTERU EMOTOThe original UX was developed with yearly improvements under the theme of "Always On", but this new UX aims to enhance the appeal of electrified vehicles, especially HEVs, by further evolving the driving experience and advanced safety equipment in a uniquely Lexus way. With thorough attention to detail, the project members worked together to develop these two key features so that customers around the world could enjoy a sense of luxury and a comfortable, safe, and secure driving experience. We invite you to take a ride in the new UX and experience our Lexus commitment.For more information, visit https://global.toyota/en/newsroom/lexus/37299882.html. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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Lexus Unveils the All-New RZ, the First Pure Battery EV for Global Markets

TOKYO, Apr 20, 2022 - (JCN Newswire via SEAPRWire.com) - Lexus is proud to unveil details of the new "RZ", the luxury brand's first globally-available pure Battery EV (BEV) model.Since the launch of the RX400h in 2005, Lexus has been a pioneer of electrification within the luxury market. As with the first RX hybrid model, our engineers have imbued our hybrid vehicles with an excellent driving identity and environmental performance. In 2019, Lexus' fundamental approach toward vehicle electrification evolved thanks to the Lexus Electrified vision. Lexus aims to invigorate all guests' authentic love for driving exhilaration, and in doing so, will broaden its Lexus Electrified portfolio of hybrid electric vehicle (HEV), battery electric vehicle (BEV), and plug-in hybrid electric vehicle (PHEV) products to exceed the needs and expectations of a more diverse set of luxury buyers.The portfolio expansion will move Lexus toward another essential goal: The realization of a sustainable global society. Lexus will contribute to the realization of a carbon-neutral society by offering a full lineup of BEVs in all categories by 2030. Five years later, Lexus seeks to attain 100 percent BEV sales globally. To meet these challenges, Lexus will rigorously improve its products, along with the expertise of its personnel, by repeating "drive and fix" development at Toyota Technical Center Shimoyama (hereinafter referred to as "TTCS"), Lexus' new operational base.As Lexus' first globally-available dedicated BEV model, the new RZ marks Lexus' transition into a BEV-centered brand, and embodies the unique Lexus vehicle design and driving experience brought on by advanced electrification technology. For driving performance, the use of a BEV-specific platform (e-TNGA), as well as a lightweight and highly rigid body, has greatly evolved the fundamental performance of the vehicle by achieving optimal weight distribution through ideal placement of the battery and motor. In addition, the adoption of a new steering control and Steer-by-Wire system, along with the DIRECT4 all-wheel drive system using electrification technology, enables vehicle control that is faithful to the driver's intention. An exhilarating driving experience is realized, making the RZ feel like a true extension of its driver. Furthermore, we pursued the creation of an audio sound that seamlessly conveys vehicle condition changes to the driver. These efforts are being carried out at TTCS, Lexus' new development base, in order to enhance the uniquely Lexus driving flavor, the Lexus Driving Signature.The exterior design expresses the seamless acceleration and dynamic torque-filled performance specific to BEVs. Lexus' identifiable spindle grille is replaced by a BEV Spindle Body which focuses on aerodynamic efficiencies, optimized proportions, and style, versus serving the cooling and exhaust needs of an internal combustion engine. This styling evolution ushers in a new Lexus aesthetic and establishes a new design direction for BEV offerings. Within the spindle body is a minimalist, spacious interior focused on amplifying a sustainable mobility message and Sustainability Development Goals (SDGs) through its application of mindfully-sourced materials. Though simplistic, the space is luxurious thanks to its crafted touches and advanced technologies. In addition, the cabin features an available panoramic roof which visually opens the space, while passenger comfort is improved by a highly efficient heating system featuring a Lexus-first radiant heater.For more information, visit https://global.toyota/en/newsroom/lexus/37204829.html Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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Lexus to Debut the NX PHEV OFFROAD Concept and Hydrogen Engine Equipped ROV Concept at the Tokyo Auto Salon

Toyota City, Japan, Jan 14, 2022 - (JCN Newswire via SEAPRWire.com) - Lexus will debut the "NX PHEV OFFROAD Concept" and "ROV Concept" for the first time at the Tokyo Auto Salon 2022, held at Makuhari Messe (Chiba City) for three days from January 14 (Fri.) to 16 (Sun.), 2022.NX PHEV OFFROAD Concept (Iron Oxide) / ROV Concept (Iron Oxide)The two concept vehicles on display are models that embody Lexus' efforts to realize a carbon neutral society, expand customer choices, challenge to suggest diversifying and expanding lifestyles, and provide new values that exceed expectations. The aim is to balance the refined lifestyle and driving pleasure that cars provide our customers, while living in harmony with nature.The NX PHEV OFFROAD Concept is based on Lexus' first PHEV model that went on sale in November 2021, the NX 450h+. The BEV and PHEV modes offer refined driving performance and excellent environmental performance that reduces CO2 emissions, as well as reliable driving performance by electric motor on low-friction roads. The body inspires an adventurous lifestyle with its lifted platform, off-road running all-terrain large diameter tires and beautifully finished customized bronze and matte black paint scheme.The ROV Concept goes beyond traditional on and off-road driving along with its compact body and aims to provide a driving experience in nature unlike any passenger vehicle. In addition, it is the first Lexus vehicle to use a hydrogen engine, making it environmentally friendly while still providing stimulation and excitement made possible only through the vibrations of an engine-powered vehicle.*Abbreviation for Recreational Off highway Vehicle. A concept car that aims to offer an enjoyable automotive lifestyle while living in harmony with nature. The ROV goes one step further into places where even off-road vehicles cannot go, all while providing excellent response and exhilarating sound that stimulates the five senses.A 1/3 scale model of Yoshihide Muroya's Zivko Edge 540 V3 airplane will be displayed. Muroya will be participating in the Air Race World Championship this year with the "Lexus/Pathfinder Air Racing" team. Lexus and air race pilot Muroya have signed a team partnership agreement and they will further accelerate their joint efforts so that they could quickly link technologies and know-how of both sides to develop racing machines as well as the racing operation. Under the new team structure, Lexus strives to make history with Muroya to win the first championship of The Air Race. Lexus will also utilize its aerodynamic, cooling, and weight-reduction technologies and know-how gained through grueling air races to create ever-better cars for the realization of a carbon-neutral society.For more information, visit https://global.toyota/en/newsroom/lexus/36614778.html. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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Toyota Reveals Full Lineup of Battery EVs: Toyota’s Briefing on BEV Strategies

TOKYO, Dec 14, 2021 - (JCN Newswire via SEAPRWire.com) - On December 14, Toyota held a press briefing on its battery EV (BEV) strategies and revealed 16 Toyota and Lexus BEV models that it is readying for market launch, including the all-new Toyota bZ4X due next year.During his presentation, President Akio Toyoda announced that the company is going to roll out 30 BEV models and is anticipating sales of 3.5 million BEVs globally by 2030. The Lexus brand aims to have BEVs account for 100% of the total sales in Europe, North America, and China by 2030.Akio passionately talked about why and how Toyota has long invested in BEVs and other options for carbon neutrality. Watch the video below to find out more, click https://toyotatimes.jp/en/insidetoyota/190.html. Copyright 2021 JCN Newswire. All rights reserved. (via SEAPRWire)

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All-New Lexus LX Premieres as the 2nd Model of Lexus Next Generation Following NX

Toyota City, Japan, Oct 14, 2021 - (JCN Newswire via SEAPRWire.com) - As the second model of the next-generation of Lexus following the NX, Lexus held the world premiere of the new LX today in the Kingdom of Saudi Arabia and the United Arab Emirates and the reveal video is available online. The new LX, which embodies the brand's commitment to meeting the diversifying needs and lifestyles of customers, is scheduled to go on sale in Japan in early 2022.Since its establishment in 1989, Lexus has always been committed to the spirit of innovation and has continued to take up the challenge of providing new technologies and value to its customers. Since its launch in 1996, the LX has been well received as Lexus' flagship SUV due to its high-quality, ride comfort, and driving performance that can withstand all kinds of roads around the world. This has been achieved by refining the founding concepts of the LX: "reliability", "durability", and "rough-road driving performance". The LX has sold a cumulative total of approximately 500,000 units in more than 50 countries and regions as of the end of August 2021.The new LX is designed to provide vehicle occupants with exceptional comfort and enrich their life experiences. While maintaining a traditional body-on-frame structure to ensure reliability, durability, and d driving performance, it renews its characteristics by adopting the new GA-F platform, realizing a weight reduction of approximately 200 kg, and achieving a digitally-developed high-rigidity body. The new LX will be available with either a high-output, high-torque 3.5-liter V6 twin-turbo gasoline engine. Electronically controlled brakes (ECB) and an electric power steering system (EPS) are also adopted to ensure customers will be able to enjoy Lexus-unique driving performance to the fullest, both on-road and off-road. These innovations, plus the adoption of two new available powertrains, will also contribute to improved environmental performance, reducing annual CO2 emissions when the vehicle is in use by approximately 20 percent on a global cumulative basis compared to the previous model, thus contributing to the realization of a carbon-neutral society. In harsh off-road environments, to promote a safer and more comfortable driving experience, the instrument panel features Lexus' first dual display with a 12.3-inch upper screen and 7-inch lower screen, as well as Back Underfloor View, which displays the area beneath the rear part of the vehicle as a world first*. The new LX is more personalized, with the newly added "EXECUTIVE" grade, which is specially designed with four independent seats for elegant and safe travel on all kinds of roads, and the "OFFROAD" grade which is dedicated to Japanese market. In terms of styling, while pursuing a design that contributes to athletic performance and function (a design perspective that began with the new NX), ideal proportions are expressed through a blending of sophistication, power, and presence befitting a flagship SUV. Among other featured technologies, Lexus' first fingerprint-authentication push-start switch contributes to reducing the risk of theft.For more information, visit https://global.toyota/en/newsroom/lexus/36143534.html. Copyright 2021 JCN Newswire. All rights reserved. (via SEAPRWire)

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All-New Lexus NX Premieres, Heraldling the Start of the Lexus Next Chapter

Toyota City, Japan, Jun 14, 2021 - (JCN Newswire via SEAPRWire.com) - Lexus announced the world premiere of the all-new NX, the first model of Lexus' next-generation range. The NX, as well as the forthcoming model lineup, will better meet the diversifying needs and lifestyles of customers the world over, and in doing so, will promote the realization of a carbon-neutral society.Lexus NX (Prototype)Since its establishment in 1989, Lexus has been committed to the spirit of innovation and has continued to take on the challenge of providing new technologies and values to its customers. With the launch of the first-generation RX in 1998, Lexus created a new category of luxury crossover SUV and has been a leader in the realm ever since. In 2014, Lexus launched the NX, based on the concept of "Premium Urban Sports Gear." Since then, the luxury crossover has been well-received by customers for its agile driving performance and powerful design. As of the end of April 2021, the NX has sold a cumulative total of approximately 1 million units in more than 90 countries and regions, and together with the RX, has grown to become a core global model for Lexus.The new NX is the first model to introduce the next generation of Lexus and is based on the development concept of "Vital x Tech Gear." This concept combines vital dynamism (Vital) with advanced technology (Tech). The new NX features improved linear response thanks to the strengthening of the car's fundamentals, a design that attracts attention with athletic proportions, and many advanced, new technologies. Also, in order to establish the unique driving experience to be found in future electrified vehicles, Lexus focused on thoroughly improving driving control, aerodynamics, and weight reduction. In addition, based on the "Lexus Electrified" electrification vision, the new NX will be available as both HEV and--a Lexus first--PHEV, further accelerating the rollout of electrified vehicles. In addition, Lexus will respond to the diversifying needs of customers by offering a wide lineup of powertrains, including models powered by a 2.5-liter naturally-aspirated or a 2.4-liter turbocharged engines, among others.Highlights:- Under the "Lexus Electrified" initiative, the all-new NX accelerates the proliferation of electrified models by being Lexus' first-ever Plug-in Hybrid Electric Vehicle (PHEV) also offered as a Hybrid Electric Vehicle (HEV).- The all-new second-generation Lexus NX, a highly successful luxury crossover around the world, offers elevated levels of driving performance, design, and advanced technology.- As the first all-new model developed under the "Lexus Driving Signature", the NX involves a confidence-inspiring level of dynamic behavior that can be expected on future new models.- The all-new NX displays elements of an evolved Lexus design language that pursues "Simplicity" rooted in technology and "Uniqueness" in proportions that contribute to a dynamic performance.- The all-new NX possesses the latest Lexus advanced safety technologies and convenience enhancements based on the Japanese luxury brand's human-centered approach.For more information visit https://global.toyota/en/newsroom/lexus/35290949.html?adid=ag478_mail&padid=ag478_mail. Copyright 2021 JCN Newswire. All rights reserved. (via SEAPRWire)

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Lexus Achieves Cumulative Global Sales of 2 Million Electrified Vehicles

TOKYO, May 18, 2021 - (JCN Newswire via SEAPRWire.com) - Lexus announced today that the luxury brand eclipsed the milestone of 2 million global sales of electrified vehicles at the end of April 2021.LF-Z ElectrifiedSince the launch of the RX400h in 2005, Lexus has been a pioneer of electrification in the luxury market, and the models have continued to evolve on the mission of balancing excellent driving performance with environmental sensitivity. Lexus has continued to expand its lineup of electrified vehicles to provide a wide range of options tailored to meet the needs of our customers and society. Based on a philosophy of "right time, right product, right place", Lexus hopes to further develop its electrified product portfolio to best respond to a varied range of energy sources and infrastructure environments encountered around the world.As a result, Lexus now sells nine models of electrified vehicles, including HEVs and BEVs, in approximately 90 countries and regions around the world. In 2020, 33% of the Lexus models sold globally were of the electrified variety. Since 2005, Lexus electrified vehicles have contributed to a cumulative reduction in CO2 emissions of approximately 19 million tons. This reduction is equivalent to the combined CO2 output of approximately 300,000 passenger cars each year for the past 15 years. Lexus will continue to lead the steady growth of electrified vehicles and the reduction of CO2 emissions in line with our corporate mission of carbon neutrality and Sustainable Development Goals.Under the "Lexus Electrified" vision announced in 2019, Lexus will evolve its electrification technology to realize enhanced vehicle performance characteristics and continue to provide customers with the fun and joy that the car brings. By 2025, Lexus will introduce 20 new or improved models, including more than 10 BEVs, PHEVs, and HEVs. That year is also the target for the brand to offer electrified vehicle options across the entire Lexus product range. The future expectation is that the sales of electrified models will exceed that of the pure-petrol variety. In addition, by 2050, Lexus will achieve carbon neutrality throughout the entire vehicle lifecycle such as materials, parts, and vehicle manufacturing along with logistics, driving, and disposal/recycling.In order to further accelerate the spread of electric vehicles, Lexus plans to introduce the first PHEV in a mass-market model in 2021, and a completely new model dedicated to BEVs in 2022. In addition, by utilizing the electrification technologies such as motors, inverters, and batteries that Lexus has cultivated over the year in the field of HEVs, we will create new value and driving experience unique to Lexus electrified vehicles.Future Lexus electrified models will feature DIRECT4 and steer-by-wire systems. DIRECT4, our four-wheel-drive torque distribution technology, combines highly-precise drive force control with responsive steer-by-wire systems that greatly enhance vehicle reflexes, resulting in a high level of dynamic performance and a driving experience that appeals to all five senses that is unmatched by conventional cars.Lexus will continue to promote all possible initiatives for the realization of a sustainable society, while at the same time pursuing both the fun and enjoyment of cars. Lexus will endeavor to develop vehicles tailored to diversifying customers' needs.Cumulative sales of electric vehicles from 2005 to the end of April 2021Global 2.02 million unitsUS 540 thousand unitsEurope 480 thousand unitsChina 387 thousand unitsJapan 401 thousand unitsEast Asia 138 thousand unitsOthers 74 thousand unitsBy modelRX 518 thousand unitsES 384 thousand unitsCT 372 thousand unitsNX 285 thousand unitsUX / UXEV 137 thousand unitsIS / LS / RC / LC and others 324 thousand units Copyright 2021 JCN Newswire. All rights reserved. (via SEAPRWire)

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Lexus Premieres New ES

Toyota City, Japan, Apr 19, 2021 - (JCN Newswire via SEAPRWire.com) - Lexus held the world premiere of the new Lexus ES today. The ES is a key model in the Lexus lineup, having first appeared with the launch of the first-generation LS flagship sedan in 1989. The ES has been well received by many customers around the world for its high level of quietness, high-quality ride comfort, and spacious cabin. Cumulative sales of the ES since its initial debut so far total approximately 2.65 million units in more than 80 countries and regions.Lexus ES (Prototype)The new ES achieves further enhancements to superior quietness and ride comfort, which form the origin of Lexus, as well as further refinements to its high-quality overall comfort. As can be experienced through the comfort in the car's seamless connection between acceleration, deceleration, and steering in any driving situation, development pursued a linear response that is faithful to the driver's intentions. A proprietary Lexus method was employed to increase the rigidity of the rear suspension-member braces for superior steering stability in situations such as high-speed lane changes. Also, the adoption in the F Sport version of the new ES of a leading-edge adaptive variable suspension (AVS) system that uses a new actuator achieves both high-quality ride comfort and sharper steering response by reducing the damping force and expanding the variable range. Furthermore, actively employed in the new ES are advanced safety technologies, such as an evolved Lexus Safety System +, with the aim of enabling drivers to enjoy even safer driving. A newly designed front grille and newly designed headlamps, together with the use of a newly developed interior color, result in an overall design that is more refined.Lexus International Chief Engineer Tetsuya Aoki"Our goal was to deepen the high quality of the ES and to add new value. In addition to further improving quietness and ride comfort, we pursued linearity in vehicle movement, in response to steering wheel operation, that is faithful to the driver's intentions. When it comes to styling, we refined the elegance that is characteristic of the ES, and we have created a new modernity. In development, to exceed customer expectations, we identified elements that could be improved, and we thoroughly raised every detail to the highest levels of completion. I would like people to experience by ride in the ES the thoughts of the development team, which closely adhered to the idea of 'Always On' with the aim of making ever-better cars."ES Main FeaturesImproved quietness and ride quality and an evolved driving performanceThe new ES introduces enhancements to superior quietness and ride comfort, as well as further refinements to its high-quality overall comfort. As can be experienced through the comfort in the car's seamless connection between deceleration, steering, and acceleration in any driving situation, development pursued a linear response that is faithful to the driver's intentions, which is a constant Lexus aim.Adoption of advanced linear-solenoid AVS- Uses a new actuator and is featured in the F Sport- Expands the flow path of the hydraulic control solenoid's oil flow control valve, is responsive to low damping forces, and achieves high-quality ride comfort while improving steering response and stability by expanding the variable range of the damping forceHigher-rigidity rear suspension bracesThe switch from a single sheet structure to a dual sheet structure has increased rigidity. Torsional and lateral rigidity has been heightened for improved ride comfort, as well as for a driving sensation that is more linear and faithful to the driver's intentions, even in such situations as high-speed lane changes.Improved brake controllability- For gasoline-powered versions, the idle stroke of the brake pedal reduced by improving the internal structures of the master cylinder and booster- For hybrid versions, brake controllability improved by changing the control constants of the electronically controlled braking system- The contact area for the driver's foot expanded by changing the shape of the brake pedal pad, improving the sense of stability when the brake pedal is depressed- The sense of lateral rigidity in the brake pedal has been enhanced by improving the mounting method for the internal bushing of the brake pedal link configurationAn evolution of the characteristic elegant styling of the ES toward a more modern lookThe new ES improves on the quality and elegance that has been well received by ES customers. The exterior has evolved into a more modern look by way of a newly designed front grille and newly designed headlamps, while the interior has adopted the new interior color Mauve and evolved into a calm and modern space. Also, based on Lexus's human-centered approach, enhanced operability was pursued in every detail, such as by giving the vehicle's multimedia system a touch display and consolidating the switches around the steering wheel.ExteriorNewly designed front grilleWhile preserving the ES's recognizable identity, the grille has been done in a mesh pattern consisting of an ensemble of L-shaped components that emphasize lateral flow. Its emphasized forward extrusion heightens the sense of quality.Newly designed headlampsModels with monocular lamps feature new, compact lamp units, while triple-beam lamps feature BladeScanTM AHS (Adaptive High-beam System) for improved functionality, while the use of new slender lamp units results in a sharp look.Newly designed wheels- Thicker spoke ends on the available 17-inch wheels emphasize the shine of machined surfaces and are layered in "V" formations to produce a sporty impression.- Multi-axis spokes on the 18-inch wheels that are standard on the base grade contrast the shine of machined surfaces and black paint, creating a sense of luxury.- The F Sport-exclusive 19-inch wheels are glossy black to match the black of the front grille for a firm impression.New exterior colorsTwo colors available for the first time on the ES are Sonic Iridium, which takes advantage of strong shadows to further accentuate the shape of the vehicle, and Sonic Chrome, which exhibits a metallic quality in a high-gloss finish.InteriorMultimedia system- The multimedia system now features a touch display. Based on Lexus's human-centered approach, the optimum distance and angle between the driver for a newly adopted touch display were sought out, and the display has been moved closer to the driver by more than 100 mm compared to previous display layouts and tilted approximately five degrees, putting even the outlying corners of the screen within easy reach of the driver.- The display's screen uses glass for improved visibility and operability.Ornamentation- Walnut material and the newly developed colors of Sumi Black and Dark Brown create a sense of luxury.- Hairline ornamentation is done in hairlines etched one at a time using a laser process, creating a more delicate and modern ambience.New interior colors and refreshed styling- In addition to a newly applied Hazel, the interior comes in a newly developed brown, grayish--tone Mauve.- The F Sport now comes in White, with seat cushions in a White-and-Flare Red color scheme combined with seatbacks in Black for a sportier impression.Application of state-of-the-art active safety technologies, including the latest Lexus Safety System +Lexus is developing safety technologies under the banner of eliminating traffic casualties, which is the ultimate wish of a society of mobility. Lexus prioritizes the development of the most advanced safety technologies and the quick delivery of such to drivers--it does this by actively employing cutting-edge technologies in its flagship vehicle models. By developing technologies for widespread application based on know-how cultivated through introducing cutting-edge technologies into its flagships, Lexus plans to broadly introduce advanced technologies into all of its vehicle models. An example is the ES's Lexus Safety System +, which has further evolved through the introduction of advanced safety technologies thus far cultivated through use in other Lexus vehicle models. While retaining the configuration of a single-lens camera and millimeter-wave radar used in the conventional Lexus Safety System +, Lexus has added functions such as Emergency Steering Assist and has improved the system's lane recognition performance. These advances are part of Lexus's continuing efforts to prevent traffic accidents and fatalities, to reduce driver burden, and to develop driver-assist systems that provide a more natural and safer driving experience. Also, the cameras of the Digital Side-view Monitors and Digital Rear-view Mirror of the ES have been updated, while LED flickering has been significantly reduced and image quality has been improved for excellent visibility day and night.Lexus Safety System +The performance of the single-lens camera and millimeter-wave radar has been improved to expand the response range of the Pre-Collision System, which is designed to detect daytime bicyclists and pedestrians in low-light conditions and, at intersections, to detect oncoming vehicles before right turns(1) and pedestrians crossing the street from the direction toward which the vehicle was traveling before it started to make a right or left turn. Also featured are functions such as Emergency Steering Assist, which assists steering within the vehicle's lane as cued by the driver, and Low Speed Acceleration Control(2), which supports the prevention of collisions caused by pedal misapplication at times of reduced speed.The lane-recognition functions of Lane Tracing Assist (LTA), which is an advanced driving support function that supports steering to keep the vehicle in the center of the lane, have been improved through the application of AI technologies that expand the assist range, resulting in smoother and more-continuous steering assist.A curve speed-control function that decelerates the vehicle in advance according to the size of an approaching curve has been added to Dynamic Radar Cruise Control (with an all-speed tracking function), which controls acceleration and deceleration so that the distance to an immediately preceding vehicle is constant within the speed set when driving on motor-vehicle-only roadways and others.Automatic High Beam detects preceding or oncoming vehicles and automatically switches between high beam and low beam headlights.Road Sign Assist acquires road sign information using a camera displays it on the vehicle's multi-information display.Emergency Driving Stop System(3) supports the driver through audio and visual alerts and gentle deceleration if non-operation by the driver continues during use of Lane Tracing Assist. It then activates the vehicle's hazard lamps and horn to alert those outside the vehicle to help prevent or reduce damage to the vehicle or others, while slowing and eventually stopping the vehicle within its lane. After stopping the vehicle, it unlocks the doors and activates an automatic HELPNET connection for a rescue request, contributing to early driver rescue.Various other forms of advanced safety equipment are featured on the new ES and are being actively introduced by Lexus. These include parking support brakes, which contribute to the mitigation of damage in collisions due to pedal misapplication in places such as parking lots or in minor collisions with vehicles approaching from the rear, and the Panoramic View Monitor, which supports periphery safety checks.BladeScanTM AHSThe ES joins the Lexus RX and Lexus LS in the use of BladeScanTM AHS, which is an advanced AHS in which LED-sourced light shines onto blade mirrors spinning at high speed and is transferred to a lens to illuminate the road ahead. A residual image effect prevents the light from appearing to be moving, and BladeScanTM AHS precisely controls light distribution by synchronizing the rotation of the blade mirrors and switching the LED lights on and off. Capable of more-delicate shielding of light than in the case of conventional AHS, it broadens the range of high beam illumination, enabling the driver to recognize pedestrians and road signs without impeding the visibility of the proceeding driver or of drivers approaching from the opposite direction.Digital Side-view Monitors and Digital Rear-view MirrorThe camera performance of the Digital Side-view Mirrors and Digital Rear-view Mirror has been improved. To improve visibility in places in which light and shade are mixed, noise-reduction processing is applied to realized clear images with less noise. Also, annoyance caused by LED flickering has been reduced.Digital key(4)The vehicle can be locked and unlocked with a Bluetooth-activated digital key by operating using only a smartphone installed with a dedicated app. And, just as in the case of a conventional smart key, the engine can be started with such a smartphone without having to take the smartphone out.(5) Also, if such a smartphone is stolen or lost, the installed digital key function can be remotely disabled.(1) Right turns in the case of right-hand-drive vehicles driven in countries in which driving is done on the left-hand side of the road and left turns in the case of left-hand-drive vehicles driven in countries in which driving is done on the right-hand side of the road.(2) To be available only in Japan.(3) To be available only in Japan.(4) To be available only in China.(5) Signal detection depends on smartphone type, settings, and location.For more information about the ES, please visit https://lexus.jp/international/models/es/.Lexus ES (Prototype) Copyright 2021 JCN Newswire. 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Lexus to Display LF-Z Electrified Concept and New ES

Toyota City, Japan, Apr 12, 2021 - (JCN Newswire via SEAPRWire.com) - Lexus plans to display the LF-Z Electrified Concept and hold the world premiere of the new Lexus ES at Auto Shanghai 2021*, which opens on April 19 in Shanghai, China. In the run-up to the ES reveal, Lexus has disclosed part of the new model's styling.Also, Lexus International President/Chief Branding Officer Koji Sato plans to virtually attend a press conference scheduled to be held at the show on April 19 to issue a message about Lexus's electrification initiatives and unveil the new ES.To watch the video, visit: https://www.youtube.com/watch?v=bcEHYp5tS-g&t=6s*Officially known as: "The 19th Shanghai International Automobile Industry Exhibition"; press days: April 19-20, trade days: April 21-23, and general public days: April 24-28. Copyright 2021 JCN Newswire. All rights reserved. (via SEAPRWire)

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Lexus Accelerates Its Electrified Future with LF-Z Electrified Concept Debut

Toyota City, Japan, Mar 31, 2021 - (JCN Newswire via SEAPRWire.com) - Lexus announced initiatives for the transformation of the Lexus brand through its "Lexus Concept Reveal Show".LF-Z ElectrifiedWith an unyielding spirit of innovation and support from buyers around the world, Lexus has continued to evolve as a luxury lifestyle brand. Lexus has delivered amazing product and brand experiences with new technologies and value since 1989. Now, the automotive industry has entered a period of once-in-a-century transformation. In addition to the growing social mission of carbon neutrality and compliance with the Sustainable Development Goals (SDGs) of the United Nations, customers' lifestyles and values are changing and diversifying at a speed previously beyond imagination. The social environment, mobility needs, and customer lifestyle demands have evolved as part of the evolving luxury landscape. Throughout it all, Lexus continues to innovate for the benefit of society at large, as well as for our customers. Lexus will continue to respond swiftly and with careful consideration to the changing times and needs of our customers, and will strive to transform itself into a brand that exceeds customer expectations.Since the launch of the RX 400h--the world's first luxury electrified model--in 2005, Lexus customers have purchased nearly two million electrified vehicles, as of the end of 2020 and currently, offers nine models of hybrid electric vehicles(HEVs) and battery electric vehicles (BEVs) in approximately 90 countries and regions around the world. Lexus has always pursued both performance and environmental friendliness. Through its "Lexus Electrified" vision that Lexus announced in 2019, Lexus aims to realize a fundamental leap in vehicle performance by employing electrification technology, and to continue to provide its customers with the enjoyment and pleasure that cars have to offer.Today Lexus held the world premiere of "LF-Z Electrified", a conceptual BEV that incorporates driving performance, styling, and technologies envisioned for realization by 2025. It features ideal dynamic balance achieved through the optimal placement of the battery and electric motors, as well as, among others, a new four-wheel driving force control technology known as "DIRECT4" that generates a superior and highly flexible driving performance, setting the LF-Z Electrified apart from conventional vehicles. Also, in the near future, Lexus plans to incorporate technologies and advanced infotainment functions that will further enrich our customers' mobility experience.By 2025, Lexus plans to introduce 20 new or improved models, including more than 10 electrified models such as BEVs, plug-in hybrid electric vehicles(PHEVs), HEVs, in line with the needs of each country and region around the world and based on the concept of offering the right products in the right place at the right time.In addition to strengthening and expanding its core sedan models and SUV lineup, Lexus will pursue the possibility of rolling out models such as sports models that continue to provide the fun of driving, a car that redefines the concept of having a chauffeur, and new genres that have never before existed. In doing so, it will take on the challenge of providing new value that exceeds the expectations of its diverse customers.Lexus aims to offer electric variants of all its models by 2025, with the sales ratio of electric vehicles exceeding that of gasoline-engine vehicles. By 2050, Lexus aims to achieve carbon neutrality throughout the lifecycle of its entire model lineup--from the manufacturing of materials, parts and vehicles, to vehicle logistics, to the final disposal and recycling of older vehicles. In this perspective, and with a clear mission to achieve carbon neutrality, Lexus will reduce the environmental impact of materials' manufacturing processes.In March 2024, to accelerate the planning and development of diverse and attractive products that are close to its customers, Lexus is scheduled to open a new business and technical center at which members involved in Lexus-brand development, design, production technology, and planning are to unite in creating the next-generation of cars and where the environment will be one for open collaboration that encourages co-creation with external partners.KOJI SATOPresident and Chief Branding Officer, Lexus International"I would like to express my heartfelt respect to all the people around the world who are working so hard in the face of various difficulties. While fulfilling our social mission of realizing a carbon-neutral society, we will continue to provide the fun and joy that cars bring, and we will contribute to the happiness and smiles of our customers and everyone involved with Lexus. Starting with two new models to be released this year, we will continue to develop innovative products that will add color to the diversifying lifestyles of our customers. We hope you will look forward to the future of Lexus with its strong will to create the future toward the realization of a hopeful mobility society."LF-Z ELECTRIFIEDMain features of LF-Z ElectrifiedThe LF-Z Electrified is a BEV concept vehicle that is symbolic of Lexus's brand transformation and incorporates driving performance, styling, and advanced technology set to be realized by 2025.To realize the significant evolution of basic vehicle performance using electrification technology, which is the aim of Lexus's "Lexus Electrified" electrification vision, the LF-Z Electrified adopts a BEV-dedicated platform. It features a new four-wheel driving force control technology known as "DIRECT4", which uses the instant responsiveness of an electric motor's driving force to freely control a vehicle's four wheels for superior and highly flexible driving performance that sets it apart from conventional vehicles. By fusing the electrification technologies and vehicle motion control technologies it has long cultivated, Lexus aims to evolve driving performance in a way that better connects the driver with their vehicle.The LF-Z Electrified's sculpted and emotional exterior strongly accentuates the uniqueness of Lexus design and expresses the dynamic and agile driving sensation delivered by high-output electric motors.To provide a uniquely BEV driving experience, the interior is equipped with a "Tazuna" cockpit and features an open and minimalist design. The interior embodies an elevated level of Lexus's human centered approach, an ethos that has been a foundation of the Lexus-brand since 1989.Also, through dialogue with the driver and based on having learned the driver's preferences and behavioral traits, AI, acting as a lifestyle concierge, proposes routes and restaurant reservations, among others. By enhancing safety and security along the way, AI enriches the mobility experience.For more information, visit https://global.toyota/en/newsroom/lexus/34898931.html. Copyright 2021 JCN Newswire. All rights reserved. (via SEAPRWire)

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