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Fujitsu and Mizuho Bank embark on collaboration for sustainable management information services

TOKYO, Jan 26, 2023 - (JCN Newswire via SEAPRWire.com) - Fujitsu Limited (Fujitsu) and Mizuho Bank, Ltd. (Mizuho Bank) today announced a collaboration focused on the development of services for corporate customers to manage ESG and SDG related data including greenhouse gas emissions.Figure: Image of the joint projectThe joint effort will combine Mizuho Bank's customer networks and knowledge of environmental and energy solutions with Fujitsu's cloud services for visualizing CO2 emissions across the entire supply chain, supporting customers in their efforts towards de-carbonization and to improve the efficiency of their sustainable management strategies.Responding to the call for urgent climate actionEnvironmental management represents an increasingly important issue in corporate activities. In addition to financial information, the proactive disclosure of non-financial information, related to environmental and social tasks, has become an important factor in corporate evaluations. At the conclusion of the United Nations Climate Change Conference held in 2021 (COP 26), countries agreed on the "goal of limiting the increase in the global average temperature to well below 2 degrees C above pre-industrial levels and pursuing efforts to limit it to 1.5 degrees C."(1) As countries worldwide are accelerating their de-carbonization efforts, companies are being required to enhance their responses to practical issues including the calculation of GHG emissions.Mizuho Bank positions initiatives addressing climate change as an important part in its management strategy and is actively engaging in constructive dialogue with its customers in response to their unique challenges and needs. Mizuho Bank is further developing and providing financial products and services to support its customers' efforts to combat climate change and to contribute to the realization of a carbon-free society.Fujitsu, too, is focusing on climate related issues and is actively working towards the decarbonization of its own operations by utilizing technologies and services that support digital innovation. Fujitsu provides its customers and society with the know-how and technical capabilities gained through its efforts to go carbon neutral via consulting and service solutions that contribute to climate change mitigation and adaptation.Outline of the joint initiativeWithin the joint project, the two companies will leverage Mizuho Bank's customer networks and insights in customers' environmental management issues and needs with Fujitsu's services, including the SaaS based sustainability management information service provided by Fujitsu Japan Co., Ltd. as well as Fujitsu's Manufacturing Industry Solution COLMINA Factory Optimization Dashboard. This will allow the two companies to calculate, visualize and accurately and efficiently analyze GHG emissions to support customers in reducing their carbon footprint. By making it possible to comprehensively manage various ESG data (non-financial information), including energy consumption, waste management, occupational health and safety and CSR activities, the new service will enable companies to respond to the Japanese Law Concerning the Rational Use of Energy (Energy Conservation Act) and also promptly and accurately disclose information for global reporting standards including CDP(2), TCFD(3), SBT(4) and RE 100(5). In this way, the two companies will contribute to solving customers' environmental management issues and ultimately support clients in enhancing their corporate reputation and attract ESG investment.Fujitsu and Mizuho Bank will additionally continue cooperation with the aim to develop further services and solutions to support customers in their business.Future PlansMizuho Bank will continue to proactively promote sustainability action to realize a sustainable society. As a comprehensive financial institution, Mizuho Bank provides advisory services and solutions, including financing support through sustainable and environmental finance, that help customers to strengthen their business and transition towards de-carbonization.Fujitsu will continue to promote "Sustainable Manufacturing," one of the Key Focus Areas of Fujitsu Uvance, to achieve growth through the coexistence of people and the earth.(1) Goal of limiting the increase in the global average temperature to well below 2 degrees C above pre-industrial levels and pursuing efforts to limit it to 1.5 degrees C(2) CDP:International non-profit organization representing institutional investors that encourages companies to disclose their environmental impact and to take measures to mitigate those impacts.(3) TCFD:"Task Force on Climate-related Financial Disclosures"; Disclosure in line with the recommendations of the Task Force on Climate-related Financial Disclosures. Established by the Financial Stability Board (FSB) to examine how to conduct climate-related disclosure and respond to financial institutions.(4) SBT:"Science Based Targets"; In 2015, the Science Based Targets Initiative (SBTi), a joint initiative of organizations including the United Nations Global Compact and the World Resources Institute (WRI), identified targets.(5) RE 100:An initiative run in partnership with CDP by The Climate Group, an international NGO. Made up of companies aiming to use 100% renewable energy.About FujitsuFujitsu's purpose is to make the world more sustainable by building trust in society through innovation. As the digital transformation partner of choice for customers in over 100 countries, our 124,000 employees work to resolve some of the greatest challenges facing humanity. Our range of services and solutions draw on five key technologies: Computing, Networks, AI, Data & Security, and Converging Technologies, which we bring together to deliver sustainability transformation. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$32 billion) for the fiscal year ended March 31, 2022 and remains the top digital services company in Japan by market share. Find out more: www.fujitsu.com.About Mizuho BankMizuho Bank is a wholly-owned subsidiary of Mizuho Financial Group, Inc., one of the largest, full-service financial institutions in the world, with approximately 60,000 employees in 35 countries/regions outside of Japan, nearly 150 years of banking experience, and assets of almost USD 2 trillion. Mizuho Bank has one of the largest customer bases in Japan, and a global network of financial and business centers.Press Contacts:Fujitsu LimitedPublic and Investor Relations Division Inquiries (www.fujitsu.com/global/about/resources/news/presscontacts/form/index.html)Mizuho BankCorporate Communications Department Phone: +81-3-5252-6574 Copyright 2023 JCN Newswire. All rights reserved. (via SEAPRWire)

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Hitachi Rail provides an update on the schedule regarding the acquisition of Thales’s Ground Transportation Systems business

TOKYO, Dec 9, 2022 - (JCN Newswire via SEAPRWire.com) - Hitachi Rail's planned acquisition of Thales' Ground Transportation Systems (GTS) business was announced in August 2021. Since that time, Hitachi Rail and Thales have been making steady progress towards securing the regulatory approvals necessary for the transaction to proceed, including achieving merger clearances in 9 out of the 13 required jurisdictions. Hitachi Rail is currently in discussion with the European Commission's Directorate-General for Competition (DG Competition) with a view to securing approval of the transaction in the EU.On 9 December, the UK's Competition and Markets Authority (CMA) announced its intention to open a "Phase II" review of the transaction. The parties are reviewing the decision, but as a result it is now likely that the closing of the transaction will occur in the second half of 2023, instead of early 2023.Hitachi Rail and Thales strongly believe in the competitive benefits of the transaction, which will deliver value for customers in the rail signalling and mobility sectors in the UK, Europe and globally. Despite being disappointed by impact of the CMA's decision on the timeline, Hitachi Rail remains committed to working with Thales and all regulatory bodies to ensure the successful close of the transaction as soon as possible.Hitachi RailHitachi Rail is a fully integrated, global provider of rail solutions across rolling stock, signalling, service & maintenance, digital technology and turnkey solutions. With a presence in 38 countries across three continents and over 12,000 employees, our mission is to contribute to society through the continuous development of superior rail transport solutions. Drawing on the wider Hitachi Group's market-leading technology and research-and-development capabilities, we strive for industry leading innovations and solutions that can deliver value for customers and sustainable railway systems that benefit wider society. For more information about Hitachi Rail, visit www.hitachirail.com Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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Mambu announces extended cloud approach with three leading cloud providers

Customers can choose from AWS, Google Cloud or Microsoft Azure to complement strategic hosting objectives SINGAPORE, October 26, 2022 – (SEAPRWire) – Mambu, the leading SaaS cloud banking platform, has announced general availability across three leading cloud providers Amazon Web Services (AWS), Google Cloud and Microsoft Azure, expanding its global market reach. The fintech’s cloud approach allows complete flexibility for customers to meet ambitious expansion plans seamlessly, giving customers the choice to use the most secure, reliable and high-performance technology stack available. Mambu customers have a choice of provider based on their specific business, technical and regulatory requirements, located in the same or a different geographical region, without impacting availability or service levels. For decades, legacy technology solutions have been slow to implement but, now, using Mambu’s cloud banking platform, products can be pushed to market in weeks and over 95% of core banking transformations go live in months. Mambu’s composable platform provides components that can be selected and assembled in various combinations to satisfy specific user requirements. This empowers financial institutions to modernise their infrastructure, meet rapidly changing customer behaviours and expectations, and drive business growth. The development promises more customer choice, a secure foundation to meet financial security standards and high reliability for all three cloud providers. William Dale, Regional Vice President APAC at Mambu, said: “We’re at a pivotal stage in our growth, and implementing this extended approach will allow us to continue providing the best service for our customers. Many technology providers rely on public cloud services; however, Mambu’s extended deployment flexibility meets the growing demands for performance, security and reliability. “Having the opportunity to work with three of the leading cloud providers supporting over 230 banks and non-bank financial institutions is a game changer. Financial institutions’ choice of cloud service provider is influenced by strategy, existing relationships, availability of services and hosting requirements. The general availability of these cloud providers on Mambu will help us continue to create better financial experiences for existing and new customers across the globe.” The announcement follows a record €235 US$235 million Series E funding round for Mambu in December last year – the largest private fundraise for a cloud banking platform. As Mambu sets its sights on accelerating revenue growth, as well as continued investment in building a global, sustainable and differentiated platform for customers, Mambu has appointed four new senior hires. This includes Chief Revenue Officer, Werner Knoblich, Chief Financial Officer, Tripp Faix, Chief Product and Technology Officer, Fernando Zandona and Chief of Staff to the CEO, Sabrina Dar. For media enquiries, please contact rachel@whitehatagency.com.au  About Mambu Mambu is the world’s only true SaaS cloud banking platform. Launched in 2011, Mambu fast-tracks the design and build of nearly any type of financial offering for banks of all sizes, lenders, fintechs, retailers, telcos and more. Our unique composable approach means that independent components, systems and connectors can be assembled in any configuration to meet business needs and end user demands. Mambu has 900 employees​ that support 230 customers in over 65 countries – including Western Union, Commonwealth Bank of Australia, N26, BancoEstado, OakNorth, Raiffeisen Bank, ABN AMRO, Bank Islam and Orange Bank. www.mambu.com . Social Links Twitter: https://twitter.com/Mambu_com Linkedin: https://www.linkedin.com/company/mambu/ YouTube: https://www.youtube.com/channel/UC0vXbn7DBeCVXTD1GmYZd2A/featured Facebook: https://www.facebook.com/mambucloud/ Instagram: https://www.instagram.com/life_atmambu/ Media Contact Brand: Mambu Contact: Media team Email: press@mambu.com rachel@whitehatagency.com.au Website: https://mambu.com/ SOURCE: Mambu The article is provided by a third-party content provider. SEAPRWire ( https://www.seaprwire.com/ ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Hong Kong: AsiaExcite, EastMud; AsiaEase; Singapore: SEAChronicle, VOASG; NetDace; Thailand: SEAsiabiz, AccessTH; Indonesia: SEATribune, DailyBerita; Philippines: SEATickers, PHNotes; Malaysia: SEANewswire, KULPR; Vietnam: SEANewsDesk, PostVN)

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NEC and Red Hat Expand Global Collaboration to Drive IT Modernization and Digital Transformation

Tokyo and Raleigh, N.C., Sep 29, 2022 - (JCN Newswire via SEAPRWire.com) - NEC Corporation and Red Hat, Inc., the world's leading provider of open source solutions, today announced an expanded global collaboration to drive IT modernization and digital transformation on Red Hat OpenShift. NEC now recognizes Red Hat OpenShift, the industry's leading enterprise Kubernetes platform, as its preferred container platform for mission-critical applications, and this expansion will strengthen the technical cooperation between the two companies in this area, including the formation of a Center of Excellence and joint technology development.NEC was recently announced as a Red Hat Premier Business Partner and was the first certified partner to support Red Hat OpenShift in Japan. Since then, NEC has emphasized helping customers to deploy and operate solutions on container applications, including Red Hat OpenShift(1). Building on a longstanding relationship, the two companies plan to deliver solutions using Red Hat OpenShift to support NEC offerings such as core DX, global 5G, digital finance and digital government to customers globally. Red Hat OpenShift provides a more consistent, powerful container platform to help organizations build, deploy and run applications across IT environments, whether on-premises, in the cloud or at the edge. In combination with NEC's portfolio of solutions, customers can more effectively manage hybrid cloud, multicloud and edge deployments to meet their business needs and scale into the future. NEC and Red Hat are working together in the following areas to deliver greater support for global enterprise transformation:Collaborative Center of ExcellenceNEC and Red Hat will organize a joint technical support system (collaborative Center of Excellence) consisting of more than 100 personnel from both companies, mainly architects who are familiar with container technology and Red Hat products, so that customers can use NEC's solutions together with Red Hat OpenShift with confidence. The two companies will contribute to improving the quality and reliability of customers' IT system infrastructure and applications by consistently providing best practices in system design, technical support, and evaluation environments for deploying each solution. This will be the first Center of Excellence of its kind jointly offered by Red Hat and a Red Hat Premier Business Partner in Japan and one of the largest in Asia.Joint technology developmentNEC and Red Hat will strengthen joint engineering activities, including Kubernetes community collaboration(2) and co-located global engineering resources in order to expand NEC's solutions with Red Hat OpenShift. With deeper technical collaboration, the companies intend to cooperate in providing end-to-end solutions with Red Hat OpenShift that reflect the requirements of mission-critical applications, such as improved availability and operational continuity and support services for mission-critical areas that can more quickly resolve customers' technical issues. Supported by the above initiatives, NEC and Red Hat will develop a global market development strategy to accelerate the deployment of core DX, global 5G, and solutions for key industries such as digital finance and digital government. NEC and Red Hat look forward to expanding this collaboration for the greater benefit of domestic and international customers in these key industries. Supporting QuotesMatt Hicks, president and chief executive officer, Red Hat"As global enterprises use increasingly more complex systems and workloads to meet dynamic market demands, the need for abstraction and simplicity across their IT footprints becomes clear. Our expanded collaboration with NEC focuses on simplifying a broad range of transformative enterprise initiatives by delivering solutions built on a single, standardized, innovation platform in Red Hat OpenShift. With Red Hat's hybrid cloud expertise and NEC's skill in delivering industry-specific solutions, we're providing our joint customers with the capabilities they need to fully evolve into digital enterprises, without miring them in complexity."Takayuki Morita, president and chief executive officer, NEC"We are very pleased to announce the strengthening of our strategic collaboration with Red Hat globally. Through this collaboration, NEC will adopt Red Hat OpenShift as our container platform of choice to provide solutions to government and enterprise customers who are making the digital shift by linking them with NEC's solutions for core DX, 5G, digital finance, and digital government, which are NEC's business areas of focus. Together with Red Hat, we are confident that we can lead the expansion and success of a wide range of customers' businesses."(1) NEC becomes the first Red Hat Certified Partner in Japan to offer support for the Red Hat OpenShift Container Platformhttps://jpn.nec.com/press/201702/20170215_01.html (Japanese text)(2) The Kubernetes community (developer community) that develops Kubernetes holds the values of "decentralized over centralized," "community over product or company," "process automation," "inclusive over exclusive," and "evolution over stagnation," which have been key to the ongoing success of the project. The governance approach to putting this into practice is the Community Group.About Red HatRed Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.Red Hat, Red Hat Enterprise Linux, the Red Hat logo and OpenShift are trademarks or registered trademarks of Red Hat, Inc. or its subsidiaries in the U.S. and other countries.About NEC CorporationNEC Corporation has established itself as a leader in the integration of IT and network technologies while promoting the brand statement of "Orchestrating a brighter world." NEC enables businesses and communities to adapt to rapid changes taking place in both society and the market as it provides for the social values of safety, security, fairness and efficiency to promote a more sustainable world where everyone has the chance to reach their full potential. For more information, visit NEC at www.nec.com.For more information, visit www.nec.com/en/press/202209/global_20220929_01.html. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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SEAPRWire Announces New Product Updates and a New Dashboard for Clients

Singapore – SEAPRWire, one of the leading newswires in press release distribution, today announces its July 2022 Product Release – ‘Branding-Insight’ program ver2.0, detailing a range of solutions, workflows and new functionality. The release follows the success of ‘Branding-Insight’ program ver1.0 one months ago. SEAPRWire has also launched a brand new website, which will help to bring Marketing, PR and Communications teams closer together, with an intuitive, all-in-one solution. The new website and updated dashboard for users provide powerful tools for PR professionals and brand communicators. SEAPRWire has developed solutions at an impressive rate over the past few years, and the new website displays many of those updates, while also providing a wealth of resources to help clients better plan and execute on their strategy. The July 2022 Product Release focuses on three main themes, including: Social signal monitoring The program offers clients the ability to monitor relatvie podcasts worldwide in real-time of all targeting media. An updated industry analysis system This is around advancing analytics to insights, to help their clients stay on top of market-moving announcements in real-time, and with workflows that support ad-hoc searching, automated reporting, and comprehensive event analysis. Powerful tagging system Tagging system allows users to more effectively categorize their saved searches to help them stay organized and collaborate across teams. In addition, ‘Quick find’ function can help customers go immediately to any other functions from any page either on their cellphone or on desktop. About SEAPRWire SEAPRWire (https://www.seaprwire.com/) is a leading global provider of wire distribution services to media relations and marketing communications professionals. SEAPRWire team is working hard to help bridge the gap between Marketing, PR and communicators on a global scale. They are excited to deliver on the types of solutions that can help these teams work more collaboratively together. Through investments in new content types, better insights, and a more elegant user experience, SEAPRWire is excited to deliver more value to their customers in the future. SEAPRWire’s new website can be found at http://www.SEAPRWire.com, and more information about ‘Branding-Insight’ program can be found here. Media Contact Tina Lee, PR manager cs@seaprwire.com https://seaprwire.com SOURCE: SEAPRWire

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E.Design Insurance and Eisai Enter Into Business Alliance

TOKYO, Jun 28, 2022 - (JCN Newswire via SEAPRWire.com) - E.design Insurance Co., Ltd., a direct non- life insurance company of the Tokio Marine Group, and Eisai Co., Ltd. announced today that both companies have entered into a business alliance agreement aiming to realize a society where people can safely enjoy driving for a longer period of their lives in anticipation of the advent of super-aging society, under the theme of "Improving Brain Health (brain performance) for Safe Driving." EDSP, as an Insurtech (a term coined by combining insurance and technology) company which promotes "co-creation of a world without accidents" with customers and other companies or local governments, and Eisai, which aims to build a dementia ecosystem through coexisting with various industries and organizations to remove the diverse anxieties of each individual, both will take this business alliance as an opportunity to promote safe driving and extend driving life, thereby contributing to solving the issues associated with an aging society.The initiatives planned under the alliance are as follows.1. Providing an opportunity to check brain healthThe privilege of using "NouKNOW", the digital tool for self-assessment of brain health distributed by Eisai, will be offered to customers who have purchased the "&e", automobile insurance of EDSP (Scheduled for July 2022). With "NouKNOW", brain health is measured quantitatively through a simple card test using smartphone or other devices, evaluating psychomotor function, attention, learning and memory, and working memory. When driving a car, the human brain processes a variety of information, such as road conditions, traffic volume, or the route to a destination, and makes instantaneous judgements repeatedly. Introducing "NouKNOW" is intended to promote safe driving and encourage people to become more aware of their brain health on a daily basis, which is thought to contribute to human judgment while driving.2. Jointly developing solutions for maintaining and improving brain healthEDSP and Eisai will jointly develop solutions that help maintain and improve brain health, by leveraging Eisai's experience and expertise, to enable customers to drive safely for a longer period of time in their lives. Both companies aim to create new solutions, including the development of training contents utilizing data on the characteristics of daily driving behavior and data on brain functions, and the development of a service, targeting customers whose brain health has declined or whose risky behavior has increased, to compile an integrated report on their brain performance and safe driving capability by utilizing the driving score provided by "&e" and the "NouKNOW" score, that allows customers to share the results not only with themselves but also with their families.About "&e"The "&e", co-creation-type auto insurance, provides benefits such as support services for safe driving tailored to each customer by linking IoT sensors and smartphones, in order to reduce the number of customers involved in accidents by even one.For more information about the "&e", please visit www.e-design.net/About "NouKNOWTM""NouKNOW" (non-medical equipment) is a self-checking tool of brain health (brain performance) developed by Eisai based on the algorithm created by Cogstate, Ltd. (Headquarters: Australia) for which Eisai holds the rights for exclusive development and commercialization worldwide. It is not a tool for the prevention and diagnosis of diseases, but therefore for the purpose of self-checking brain performance in order to raise health awareness. This digital tool allows users to self-assess independently evaluating psychomotor function, attention, learning and memory, and working memory in a short time frame (approx.15 minutes) through a simple card test using smartphone or other devices.For more information about "NouKNOW", please visit https://nouknow.jp/ (Japanese only) About E.design Insurance Co., Ltd.E.design Insurance Co., Ltd. is an Insurtech company* of the Tokio Marine Group with the mission of "not only supporting peace of mind in the event of an accident, but also creating a world without accidents, together with our customers." E.design Insurance Co., Ltd. is taking on the challenge of realizing a "world without accidents" through projects such as the "Safe Drive With," a project to reduce accidents using driving data with "&e" and various data on traffic safety, and the "+Machi (Pla-Machi)," a donation program for community-based initiatives to reduce traffic accidents and promote traffic safety, together with customers, local governments, and companies that support our aim of "creating safety through data. E.design Insurance Co., Ltd. will continue to work with its customers to create a new form of insurance industry.*For more information on Insurtech insurer, please see Tokio Marine Holdings, Inc. News Release: bit.ly/3ylN7b0About Eisai Co., Ltd.The Eisai's Corporate Philosophy is "to give first thought to patients and people in the daily living domain, and to increase the benefits that health care provides." Under this Philosophy (also known as human health care (hhc) philosophy), we aim to effectively achieve social good in the form of relieving anxiety over health and reducing health disparities. With a global network of R&D facilities, manufacturing sites and marketing subsidiaries, we strive to create and deliver innovative products to target diseases with high unmet medical needs, with a particular focus in our strategic areas of Neurology and Oncology. Under the medium-term business plan "EWAY Future & Beyond", which began in April 2021, Eisai is expanding its main role in healthcare, that is, we should contribute not only to people in the medical domain but also to people in the daily living domain. We aim to evolve into an hhceco (hhc philosophy + eco-system) company that empowers people "to realize their fullest life" by creating solutions based on science and data through building an ecosystem in collaboration with other industries.In addition, we demonstrate our commitment to the elimination of neglected tropical diseases (NTDs), which is a target (3.3) of the United Nations Sustainable Development Goals (SDGs), with working on various activities together with global partners. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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Distributed via NovationWire – ‘Key Branding Trends Fintech Business Should Watch Out in 2022’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Key Branding Trends Fintech Business Should Watch Out in 2022’. Video marketing trends Video marketing is becoming a key revenue generation tool for most brands. But did users know marketers now consider video marketing as reliable brand creation and reputation management tool as well? How video marketing is shaping up the brand reputation is actually heavily influenced by data, technology, trends, and human behavior across digital media. Gen Z and millennials, in particular, spend more time – consuming videos than text content. That is evident in the shift toward Instagram Reels, TikTok videos, YouTube Shorts, and other similar video marketing tools. The recent trends also show that conventional marketers are more comfortable investing in video marketing for brand awareness than any other interactive content marketing channel, including podcasts, the latest emerging player. Today, almost every marketing tip, resource, guide, and prediction emphasizes the importance of including videos in customers’ marketing approach, including for mobile apps and gaming engagements. MGC MGC (Machine Generated Content) will start to be industrialized, starting on Facebook and Instagram. MGC will impact all creative fields, but it will be sharpened first on Facebook and Instagram. The ad auction is nearing a $100 Billion marketplace, powered by testing tools and fast, granular signal. By incorporating most of the data/ML into its own native tools, creative is now one of the few levers Facebook still wants businesses to pull. People’s research found “content marketing tools” was once again one of the most popular topics globally, indicating a strong need for more automation as content managers often handle labor – intensive processes. However, just as people discussed the importance of performing content audits, understanding the data behind high – performing content can give customers’ content marketing strategy a solid foundation for making gains in 2022. Leaders and influencers Content marketing is incredibly saturated with thought “leaders” and “influencers” however, they aren’t exactly helpful in determining what works and what doesn’t in an ever – evolving digital landscape. On the contrary, original research gives users deep insights into what industry professionals and startups alike are doing; good or bad. This entirely depends on what industry users are in or the audience segment users are after, which will determine the channel and the content that is appropriate for the channel. Is it B2B or B2C? For B2B, video has been hot for a while, but using 3D imaging and AR for e – commerce is coming into its own, giving customers more visibility into products and how they may fit in their own spaces. The difference between good and great will be a brand’s ability to leverage data – backed insights from external sources to inform content production. Content marketers have used internal data – backed insight for years, but that’s only half the picture. The other half is uncovered by using external audience, market and competitive insights to empower content marketers to create more impactful content. Mass media marketing is out of time People want to feel heard and appreciated as an individual and they have the power to ask for that, because there is so much market saturation. Mass media marketing is out of time. People want communication at a 1 to 1 level in a manner that’s relevant for them. Especially due to COVID – 19, empathy plays a strong role in making sure that customers are satisfied with customers’ marketing and communication strategy. These technical elements are as critical to getting customers’ content seen as a wall hook, or picture hanger is to a painting on customers’ wall. If users don’t have the proper structure or fundamentals, you’ll end up with a giant mess on the floor that nobody notices. Don’t let this type of disaster happen to customers’ content. Invest in technical SEO to keep customers’ content accessible to the masses. Think about it this way. If a prospective client wants to hire a virtual accountant, and customers’ firm’s site has a blog post that highlights tax tips or strategies customers’ accountants use, this person might find customers’ post or website via Google search, read customers’ post and explore customers’ website, and then decide that they want to contact users for a consultation or accounting assistance. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘Branding Trends Helping Build Awareness for Enterprises in 2022’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Branding Trends Helping Build Awareness for Enterprises in 2022’. Emotion will drive everything With mental health declining as people’s online engagement increases, emotion will drive how a brand stands in a consumer’s mind. How customers’ brand audience feels about customers’ company is as important as successfully carrying out a transaction – meaning it will affect their brand recall if they feel negative about you. Discovering customers’ emotions and tailoring customers’ customer journey and experience to match will help users to better reach online communities and offline customers. Remember, the digital journey isn’t just about driving a sale – it’s about connecting and developing customer loyalty post – sale too. Gathering an audience before expanding In 2022, it will be important to focus on gathering an audience on one channel before expanding customers’ content into other channels. Doing so allows users to focus on engaging with the audience on the single channel first to develop a loyal audience. Most importantly, it keeps users consistent while building customers’ channel and adjusting to content creation. Lack of time is cited as a difficulty and barrier in developing content by almost half of entrepreneurs (49%). When users garner an audience that will follow users on other channels, it will help new channels grow faster and will help keep users on track with developing content. Freewriting Freewriting will be a hot topic in 2022. Freewriting is a technique used to get thoughts and feelings out on the page without worrying about grammatical errors or spelling. Sometimes, trying to write with perfect syntax gets in the way of getting good ideas out of customers’ head. Users can use customers’ freewriting to create a rough draft of something that you’ll eventually edit or just as a way to release ideas that users can organize later. The critical step is to mark the passages that are meaningful when users are done. This technique is great for writing in a way that focuses on emotion and experiences and will help users connect with customers’ target customer. Free products Since the pandemic, consumers have become more aware of the products they use and their impact on individuals and the environment. As a result, there’s been a rise in small sustainable businesses that are attracting customers more than big brands, with the latter now having to actively work on making their products more sustainable. For example, beauty and skincare brands have to make a conscious effort to make cruelty – free products. The food industry has also seen veganism and vegetarianism on the rise so they have had to adapt in certain ways and have had to promote sustainable eating habits. This trend is going to have significant impact on brand strategies in 2022. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘2022 Digital Marketing & Brand Awareness Trends’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘2022 Digital Marketing & Brand Awareness Trends’. Understand the needs of customers’ audience While marketing trends come and go, the basics of success remain the same: understand the needs of customers’ audience and communicate with them clearly and consistently. That’s why customer – focused content has always been the best way to establish solid relationships with customers’ audience. It goes without saying that content marketing will continue to dominate the digital marketing landscape for some time to come. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all customers’ marketing channels. Understanding how effective customers’ outreach is Understanding how effective customers’ outreach is and ensuring that customers’ brand strategy is continually adjusted for change requires effective data collection and analysis. Customers’ technology should be able to pinpoint breakdowns in the customer journey, sentiment about customers’ brand on social media, and automatically provide the right teams with the right insights to fix problems and optimize experiences. Newsletters, a great way to stay top Email marketing is one of the most effective ways to share information with potential and past clients, and people will see more of it in the next year. It is an inexpensive way to reach people who are interested in customers’ services or products. A newsletter is a collection of messages that users regularly send to prospects and customers. Users can use newsletters for different purposes, such as sharing industry news, new products, or special offers. Newsletters are a great way to stay top – of – mind with current and prospective customers, so it is essential to have one that drives results. Personalization Personalization is vital in 2022. More than ever, people want personalized content. Finding customers’ target audience and tailoring customers’ content to that audience is the key to content marketing success. After all, how can users create content without knowing customers’ audience? While it is true that great content can automatically attract an audience. It does not mean they’ll be the greatest audience for customers’ brand. Instead, users want to tailor customers’ content to one target audience so they will connect customers’ content to customers’ product and buy customers’ product because of the content. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘Insight of Marketing Trends of 2022 for Europe & US Companies’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Insight of Marketing Trends of 2022 for Europe & US Companies’. Content marketers have become an integral part of any B2B marketing team. Users can’t just have a half – hearted piece of content. Instead, users need video content, virtual events, or any type of a solid editorial plan in place, complete with all different content types. Users need solid blog content, visual content, video content, an email marketing strategy, and a social media strategy rich complete with substantial audience engagement. Don’t forget to invest in a good customer experience on customers’ website to keep customers’ audience coming back for more. Customers are interested in products because they either solve a want or a need. This has been a trend and is an ongoing trend for 2022. Through content creation, show potential customers how customers’ product solves that want or need and let that shine through customers’ content. The trick is to do this without sounding too much like a salesperson. Instead, focus on educating customers with data and information. If users are the one who gives good information about how a product fills the need or want, then users start the trust process, which leads to sales. Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Traditional advertising is losing its effectiveness, so what’s the answer? Personalized marketing messages that forge a real connection between the brand and the target market. So, go way beyond the “Hi [Customer Name]” emails, “Don’t users want to make more money?” popups, or “Hey, come back here.” cheesy messages in the browser titles to find what makes customers tick. Then, give them content that will win their hearts. The head of influence at Ogilvy is convinced influencer marketing will move from engagement – based metrics to ROI – based metrics in 2022, and he’s not the only one. Given the general movement towards ROI becoming the dominant measure of success, influencer marketing is merely the latest area of brand positioning that is being held to account. For brand positioning efforts, this means ensuring that customers’ brand ambassadors can provide users with tangible predictions and results – and ensuring that customers’ marketing team is offering support across all channels. Watch the data and consider multitouch attribution. Remember that not every piece of content should be geared to a conversion or a sale. Keep sight of other metrics like traffic, leads, and events on customers’ website that indicate engagement on these levels. It might take dozens of steps for someone to convert through the stages of their journey, especially in B2B content marketing. So, adding an extended attribution window and a multitouch approach can help users measure and track the impact of different content pieces, even if the user didn’t convert immediately. This is one of those enduring branding trends, as the closer, customers’ customer experience reflects the values users hold dear as a brand, the more authentic the experiences users provide will feel. Customers’ marketing efforts will need to be aligned to customers’ overall brand strategy and values, with steps to re – align as time goes on built into customers’ planned actions. Every step of customers’ brand’s customer journey will need to feel genuine and promote customers’ key values, so it’s worth looking into a journey mapping tool to help users catch any missing pieces. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘2022 Top Content Marketing Insights in Fintech Industry’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘2022 Top Content Marketing Insights in Fintech Industry’. Storytelling style is important Even with the rise of chatbots, video, and virtual reality, old – school storytelling remains incredibly effective. In many ways, getting this core fundamental right is far more important than the extra bells and whistles of some other content marketing trends in 2022. You’ve probably heard that “content is king” more often than you’d like. And what better way to create strong content people connect with than to introduce more conversational marketing elements into customers’ content marketing mix that tell a great story? Content is king Gone are the days of being able to bang out a 300 – word article and watch it rise like a phoenix to the top of all the SERPs. Since the goal of search engines is to provide people with the answers to their searches, it’s only logical that they’d value well – researched long – form content as opposed to vapid clickbait. Google ads remain a lucrative industry and can be a very effective content marketing strategy, especially for transactional searches, like shopping. But users overwhelmingly click on organic results for most informational searches. Today, consumers are increasingly looking for relatable and authentic content – – especially from brands. Live video streams and audio chat rooms enable brand audiences to connect even more with these audiences while also discussing their brand, products, expertise, or mission. On top of being able to see experts in a more uncensored and authentic environment, live audio or video streams also often have interactive features, such as comments, engagements or hand – raise opportunities that allow audiences to interact directly with those hosting a stream. Alway focusing on younger customers While people say smaller channels, keep in mind that people are using the term relatively. Social platforms have been showing very promising results for advertising. It’s one thing to cater to a large monoculture but targeting a culturally diverse and rich audience is another thing altogether. It is very important for brands to connect and resonate with people from all walks of life. Consumers are getting more and more particular about inclusivity and this is even more prevalent in younger demographics. Last 2021, a study on inclusive marketing showed that an increasing number of younger consumers prefer brands that conduct representative marketing. This year however, users can expect this trend to pick up even more. Using efficitent tools Leveraging tools to identify opportunities, plan, execute, and automate customers’ content marketing strategy will be advantageous to content marketers looking for data – driven results in 2022. With many content managers seeking to streamline their process, such tools as the Semrush Content Marketing Platform help improve and optimize customers’ content strategy for SEO gains and enhance user engagement. To learn how to build out an end – to – end workflow for creating a content strategy, read people’s blog, which gives a comprehensive look into the full process. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘Global Study of Content Marketing Trends in 2022’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Global Study of Content Marketing Trends in 2022’. Sustainable marketing strategy on supply chain It’s important to be authentic – consumers can smell companies jumping on a cause just to check a CSR box a mile off. Instead of automatically diving into the debate on hot topics like DEI, social justice, and gender identity, look for topics with direct relevance to customers’ company. This way, customers’ contribution will mean something. For example, users could share content about the sustainability of customers’ supply chain, or actions customers’ company took to support employees during the pandemic. Voice search booming Even if customers’ brand is not ready for smart speaker advertising, it’s important that customers’ content is optimized for voice search. Voice searchers use search differently. They use longer, more conversational queries, so slanting customers’ content to serve these queries, as well as answering questions directly, can help to make it more visible to voice searches. This has the added bonus of making customers’ content more likely to be picked up as a featured snippet or found on position zero on Google. Voice search brings with it new challenges but also exciting opportunities. “Branded skills” is one example of a smart speaker advertising opportunity that emerged in the last year. Tequila brand Patròn is an example of a company that’s seen huge success from using branded skills. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” This not only helps to increase brand awareness and visibility, but it also enables users to buy the product directly from the recipe results. Budget is more flexible What do users get when users combine the content marketing trends of bigger content marketing budgets, more storytelling and longer – form content, expanded use of AI, and more? The creation of more relevant content. When done correctly, all of these components work together for this common goal. They are producing compelling pieces of content that connect with the needs of their users. Relevant content might not be as sexy as sophisticated bots and virtual reality, but it is at the heart of all content marketing. These days, consumers are starting to prefer branding and advertising strategies involving smaller, more “authentic” creators. While production value and high budget ad campaigns will still have a place in the larger scheme of things, marketing campaigns that focus on partnering with small content creators are steadily gaining momentum. While this really isn’t a new thing per se, the connection between authenticity – centric branding, smaller creators, diversity and online social communities is an emerging trend. Try to create content in a conversational tone Note that optimizing customers’ content for voice is a different strategy than traditional search engines. Focus on longer phrases, longtail keywords, and try to create content in a conversational tone that anticipates what customers’ audience might be looking for. For instance, on a mobile device, users might type “olive oil cake recipe.” At home, users might instead say “Hey Alexa, what’s an easy olive oil cake recipe I can make at home?” To learn more, head over to people’s blog that covers the topic in more detail. Essentially, social media listening is a way of gathering rich and varied data on customers’ target market. Every single day, thousands of video clips, photos, tweets and posts are uploaded to numerous social media platforms. This provides a reliable method of monitoring trends and market attitudes on a scale that would have otherwise have been impossible a couple of decades ago. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘3 Top Content Marketing Trends To Watch In 2022’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘3 Top Content Marketing Trends To Watch In 2022’. Social media trends Any content marketer worth their salt knows the value of repurposing as a part of the content strategy. The skill is in creating one piece of content that can then serve multiple different purposes and goals. This means users are not only serving customers’ content marketing strategy, but customers’ social media goals as well. Content will play a major role in attracting an audience and customers this year. Great content is better than good content. Sounds simple enough, right? However, focusing on too many types of content creation efforts can take customers’ focus away from creating truly great content that separates users as an industry expert. On the other hand, if users focus on doing one thing great, potential customers will continue coming back to consume customers’ content. Brand strategy is not static Customers’ brand strategy isn’t static – or at least, it shouldn’t be. To stay up to date and ahead of brand trends, they should use technology to become more predictive of consumer interests. Rather than waiting for brand trends to begin, they will be able to put motions in place to meet new demands head – on. Predicting consumer behavior will help users to anticipate needs and offer them precisely what they want almost before they know they are looking for it. Certain words and phrases can automatically turn a customer off, and there will be a push to avoid this in 2022. While talking with customers or creating content, users should not come off as only having one goal – to sell a product. Instead, use content creation as an opportunity to engage with a customer, answer the questions, and tell the story of customers’ brand. Make sure customers’ content shows the value of customers’ product without being overly direct. Community matters In an age where people are constantly surrounded by dozens of tiny microphones and cameras embedded in laptops, tablets, smartphones, home automation systems etc., privacy is a hot button topic. The issue becomes even more complex when people throw the insatiable appetite for customer data that people often see in large tech corporations. While trying to learn more about their users, companies now risk alienating their target audience because of a loss of trust. The pandemic forced individuals to come together as a community and help each other out in difficult times. Brands should adapt their marketing strategies to this shift in the sensibilities of the consumers by taking a more grassroot approach to communication as well as by localizing the brand experience. Brands that focus on supporting and nurturing communities in times of crisis will not only stand out from their competitors but also gain customer loyalty and trust. New predictions in content marketing The past year has brought social issues to the forefront, with people voicing their opinions and taking strong stands more openly especially on various social media platforms. Consumers are now actively looking at the ‘social consciousness’ of brands and the values that they stand behind. In a research, 61% of the participants claimed that how a brand responds during a crisis will ascertain if they will continue buying it when the crisis is over. Video, compliance with the Americans with Disabilities Act, voice – search optimization and a personalized content experience are all content marketing trends in 2022. Content marketing is about the experience a business provides to its lead in order to create a series of follow – up campaign touches that lead to reengagement, retention and referrals. Connection – true human connection—is key, and those areas will be areas to watch in 2022. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘Branding Awareness Building Predictions for 2022’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Branding Awareness Building Predictions for 2022’. Researching is more important than marketing Every day customers are bombarded with brands. With the Internet in virtually everyone’s pockets, it’s easier than ever before to reach customers and raise awareness for customers’ business brand, but this poses a problem for you: how can users get customers’ brand to stand out in the crowd? How can users ensure that people will engage with customers’ brand within the sea of logos, memes, social media pages, websites, infographics, and the like? It’s not enough to do surface – level research into customers’ brand audience. With cookies being scrapped and hyper-personalization the new norm, they should be capable of deeply understanding what customers care about. Read latest market research to understand where to begin. Everything from the colors users pick to the way users write content for SEO to the fonts users use should be a part of customers’ brand strategy. Customer experience matters Every year is the year of the customer. People are seeing a massive shift in beliefs about what marketing actually is. It is no longer about trying to convince people to buy from or work with customers’ company. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more. When users focus on building a positive business culture and providing great service, the marketing almost takes care of itself. Pay attention to the best practices Brands are still trying to figure out how to achieve the erstwhile “position zero” as it requires different SEO techniques than those employed for a normal listing in the SERPs. If users can be the first in customers’ industry to get there, they will have a huge advantage over customers’ competitors. So expect to see more SEO companies offering this service over the next year, and pay attention to the latest best practices for optimizing customers’ content. Always targeting customers’ business goals This is a great time to consider the why behind customers’ processes — and optimize or eliminate them if the driving reason is no longer there. Users can figure out the best ways to reprioritize and reassign resources by stepping back and looking at customers’ content initiatives and marketing campaigns in terms of customers’ most important business goals and opportunities. This can help users to find new ways of creating better, more efficient processes. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Distributed via NovationWire – ‘Online Brand Marketing Trends that Will Dominate 2022’

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Online Brand Marketing Trends that Will Dominate 2022’. Video Marketing is King Video content has unquestionably been a key marketing trend over the last decade. As a result, staying up to date on the latest video marketing trends is essential for executing successful digital marketing initiatives. Even if users are not a skilled camera operator, understanding how video content will fit into customers’ design and marketing strategies is essential. It is because it’ll continue to grow as a component of customers’ internet strategy. Team us with users on Ins Popularity is fine, but users might want to branch out from the online model with thousands of followers for customers’ particular brand. The best influencer is someone who fits with customers’ brand. If users sell ice cream, users probably do not want a fitness influencer to team up with users because it can send mixed messages. Look for the quirky, somewhat off – beat influencers who have a unique following that is better – suited to customers’ brand. Know emotions of clients In content marking, it’s all about how users make people feel. Customers’ content can evoke powerful emotions in customers’ audience, causing them to take action. In 2022, great writing will be emotional, blunt, and share a point of view. This type of writing can make something mundane sing or make something simple appear grand and significant. Sharing a point of view in content marketing creates conversation and brand interest, leading to more sales. Keep an eye on customers’ target audience Even if users are in a large, competitive space, carving out a niche where users can speak with unique insights is another way to stand out in the digital realm. Sharing real – life stories or case studies with audience can elevate their humanity in the eyes of target audience. Unlike a search engine, customers’ audience will immediately notice customers’ thought leadership and could become loyal to customers’ brand as a result. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research

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Fujitsu Signs Strategic Collaboration Agreement with AWS to Accelerate Digital Transformation in Finance and Retail Industry

TOKYO, May 18, 2022 - (JCN Newswire via SEAPRWire.com) - Fujitsu today announced that it has signed a strategic collaboration agreement with Amazon Web Services (AWS) to accelerate the digital transformation (DX) of customers in the financial and retail industries with new services to be built on AWS. Under this agreement, Fujitsu will deploy these new services for customers in Japan and globally in AWS Marketplace(1). Fujitsu will additionally leverage AWS Professional Services(2) to help customers develop and operate new systems, as well as modernize their existing systems by using the breadth and depth of AWS services.Fujitsu signed an SCA with AWS to accelerate digital transformation in the mobility industry in May 2021(3). This new agreement, focusing on the financial and retail industries will create new offerings that are an integral new part of the FUJITSU Hybrid IT Service, Fujitsu's cloud service, and will allow Fujitsu to deliver a wide range of customers IT environments and solutions optimized for their needs under its "Hybrid IT" portfolio, which represents one of seven Key Focus Areas of Fujitsu's business brand, Fujitsu Uvance.Hirohisa Yamaguchi, Executive Vice President, Vice Head of Global Customer Success (in charge of Enterprise Business), Fujitsu Limited commented, "We're excited for this chance to deepen our strategic collaboration with AWS, which allows us to offer ever greater support for our customers in finance and retail as we guide them on their DX journeys with offerings from our Hybrid IT portfolio under Fujitsu Uvance. This latest step will allow us to accelerate the delivery of cloud services that empower businesses to create new customer experiences based on the technologies and experience Fujitsu has cultivated in the financial and retail industries over the years. We also hope to continue to expand our cooperation in other fields.""The collaboration between Fujitsu and AWS goes back to 2012 and we've successfully helped customers in Japan and globally to meet their business potential by using the AWS cloud. This agreement is another major step toward supporting business transformation for customers in financial and retail industries, where the intensifying global competition is pushing these customers to provide an even better customer experience for consumers. We look forward to working with Fujitsu in these industries to help develop solutions and expand their services offerings that leverage AWS services," said Muneyuki Watanabe, Director, Head of Partner Alliance (Japan), Amazon Web Services Japan G.K.Collaboration Overview1. Development and deployment of fully managed services for the financial and retail industries in the new normal eraUsing AWS, Fujitsu will develop fully managed services that package everything from cloud infrastructure to services, centered on its "Finplex" financial solution and "Brainforce" DX support service for the financial and retail industries. These new services offer solutions that respond to the unique demands and changes in consumer trends in the new normal era.In addition to providing developed services directly to customers, Fujitsu is also expanding its outreach in Japan and international markets by offering new services and applications through AWS Marketplace, with a target of offering 10 new solutions or services in 3 years.2. Providing development and operation services for mission-critical business systems using AWS cloud and consulting servicesFrom January 2022 and onwards, Fujitsu will provide mission critical system development and operation services for customers in the retail or financial services industry, as well as modernization and in-house development of support services for existing systems by using AWS. To help customers realize their business potential, the Fujitsu team will collaborate with AWS Professional Services, a global team of AWS experts.3. Strengthen system development capabilities on AWS by increasing the number of AWS certified engineersFujitsu plans to train its systems engineers responsible for the finance and retail industries to add 600 new AWS certified engineers over 3 years in addition to the current number of approximately 280 to strengthen its AWS system development capabilities and to accelerate the delivery of systems that enable customers' DX.Roles of Fujitsu and AWSFujitsuDevelops and delivers fully managed services for the financial and retail industries, based on its Finplex and Brainforce. Also responsible for the development and operation of customers' mission-critical systems and the modernization of existing systems by using AWS.AWSSupporting the design of Fujitsu's fully managed solutions and optimal architecture for systems built on AWS for customers in financial and retail industry.(1) AWS Marketplace :A curated, digital catalog where customers can find, test, buy, deploy, and manage third-party software, data, and services.(2) AWS Professional Services :AWS's consulting services to help and accelerate customers' ability to create business value through innovative use of the cloud.(3) Collaboration in Mobility :https://www.fujitsu.com/global/about/resources/news/press-releases/2021/0512-01.htmlAbout FujitsuFujitsu's purpose is to make the world more sustainable by building trust in society through innovation. As the digital transformation partner of choice for customers in over 100 countries, our 124,000 employees work to resolve some of the greatest challenges facing humanity. Our range of services and solutions draw on five key technologies: Computing, Networks, AI, Data & Security, and Converging Technologies, which we bring together to deliver sustainability transformation. Fujitsu Limited (TSE:6702) reported consolidated revenues of 3.6 trillion yen (US$32 billion) for the fiscal year ended March 31, 2022 and remains the top digital services company in Japan by market share. Find out more: www.fujitsu.com. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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CleverTap Appoints Honey Bajaj as SVP & Global Chief of Consumer Experience

MOUNTAIN VIEW, Calif. and MUMBAI, India, May 5, 2022 - (ACN Newswire via SEAPRWire.com) - CleverTap, the world's leading retention cloud, today added to its core leadership team with the appointment of Honey Bajaj as SVP & Global Chief of Consumer Experience. In this position, Bajaj will pioneer CleverTap's extensive program to help companies reimagine customer experience and realize the "Art of Possible".CleverTap Appoints Honey Bajaj as SVP & Global Chief of Consumer ExperienceBajaj is a design strategist, an innovation leader and a social entrepreneur with extensive work in India and the U.S. Her ability to problem solve and identify patterns in human behavior has earned her multiple prestigious awards and recognition as an Innovation Global Shaper and Inventor of the Year (2016). She is also a dual degree holder with a Master's Degree in Engineering and Management and a Master's in Sustainability Studies from the Massachusetts Institute of Technology. She is currently pursuing her Ph.D. in Design and Innovation Methodologies in the Digital World.Before joining the CleverTap Leadership Team, Honey built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group, one of India's largest and highly profitable conglomerates. There she developed detailed market segmentation frameworks based on purchase behavior to orchestrate product launches and go-to-market strategies.Bajaj has also dedicated her talent in designing for scale and impact to serving the needs of government bodies, financial institutions and healthcare organizations. Her work, which spans over a decade, has impacted over 50 million lives."As we scale CleverTap into a global category creator for "Retention Cloud", we realize that our customers are eager to co-create experiences that will fuel growth and the future of their own digital businesses. For this reason, we are expanding our leadership team with a new appointment that benefits the most important stakeholder: our customers' customers," Vikrant Chowdhary, CleverTap Chief Growth Officer, explains."From fintech to ecommerce, and from on-demand Super Apps to media and streaming services, companies need the inspiration and tangible examples of the "Art of Possible" to unleash human-centered design thinking, unlock new perspectives and drive powerful momentum and positive results for all stakeholders." This outcome, he continues, is "inextricably linked with our customers' abilities to realize and hyper-personalize omnichannel journeys for their customers.""I have always focused on designing for impact and inventing for scale by contextualizing tech for the consumers. The truth is, no matter what we think we're doing, we are all in the customer-experience business. Before you can accomplish it, you need to envision it. The digital behavior and expectations of customers is evolving faster than most industries are able to deliver. I am looking forward to my journey with CleverTap to embed human-centered principles and design thinking into a series of initiatives and programs," Honey Bajaj says. "These efforts will allow digital-first companies to co-create and simulate digital journeys that will fuel growth through superior customer experience and will enable CleverTap's customers to realize their consumer journeys in a more seamless and contextual manner as the lines of the digital and omnichannel world are no longer separated."About CleverTapCleverTap is a modern, integrated Retention Cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights & automation. Customers worldwide representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue.CleverTap is backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel. The company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow us on LinkedIn and Twitter.Media Contact:Sony ShettyPR DirectorCleverTapsony@clevertap.comForward-Looking StatementsSome of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)

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TOYOTA GAZOO Racing will Continue to Promote Customer Motorsports Support in 2022

TOKYO, Mar 17, 2022 - (JCN Newswire via SEAPRWire.com) - TOYOTA GAZOO Racing (TGR) has announced its customer motorsports activities(1) for 2022.This year, TGR will continue to proactively support customer motorsports in various ways globally, and based on valuable feedback gained from customers at races, continue to strive to "make ever-better motorsports-bred cars."The 2022 Super Taikyu Series in Japan will start on March 18. A total of four TGR customer motorsports vehicles from four separate teams, one LEXUS RC F GT3 and three GR Supra GT4s, have been entered into this year's Super Taikyu Series.Globally, in races such as the IMSA WeatherTech SportsCar Championship in North America, the Thailand Super Series, and the GT4 European Series, even more customers than last year will enjoy races with the LEXUS RC F GT3 and GR Supra GT4.Feedback obtained from customers through race participation will be used for future development and to update products. TGR will put even more effort into customer motorsports with the aim of enabling customers around the world who love motorsports to easily enjoy racing.(1) Motorsports activities in which customers (private teams) purchase commercial vehicles tuned for races from manufacturers and take part in racesFor more information, visit https://global.toyota/en/newsroom/corporate/37022049.html. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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MHI Announces Changes in Executive-level Personnel

TOKYO, Mar 4, 2022 - (JCN Newswire via SEAPRWire.com) - Mitsubishi Heavy Industries Aero Engines, Ltd. (MHIAEL), a group company of Mitsubishi Heavy Industries, Ltd. (MHI) has announced the appointment of Masanori Ushida as President & Chief Executive Officer (CEO), effective April 1, 2022. He succeeds Katsuyuki Shimauchi, who will continue to serve as Member of the Board of MHIAEL after serving as the first President & CEO of MHIAEL for more than seven years.Mr. Ushida assumes the role of President & CEO after serving as Member of the Board and Senior Vice President of Commercial Engines since October 2020. He brings his more than 30 years of experience in MHI's aerospace business which includes multiple leadership roles ranging from manufacturing engineering, engine design to program management. He has also successfully grown MHIAEL's commercial engine maintenance, repair and overhaul (MRO) business to become one of the company's core businesses.During his tenure as President & CEO, Mr. Shimauchi has successfully led the establishment of MHIAEL by ways of company split from MHI in October 2014 and managed to grow its revenues in three folds by 2019. He has also successfully navigated the company through one of the most challenging periods in aerospace history and formed a pathway for continued and further growth of the business including establishment of MHIAEL's second production site in Nagasaki.Commenting on the appointment, Katsuyuki Shimauchi said, "The time has now come for me to step down and hand over to the next generation. Mr. Ushida is a tested leader who has successfully led our commercial engine programs with deep industry expertise and a fundamental understanding of our business. He also has a proven track record of building strong relationships with our stake holders, including customers and business partners. This is a crucial time for aero engine business, and I am very confident that he will help advance MHIAEL's further growth."Masanori Ushida added, "I am honored to take up this opportunity at such an important time for MHIAEL. Under Mr. Shimauchi's strong leadership, MHI's aero engine business has grown significantly and strengthened our position in the aviation industry. Inheriting his great achievements, I look forward to continue working with our customers, business partners and our team to realize our full potential." Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)

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