Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘2022 Digital Marketing & Brand Awareness Trends’. Understand the needs of customers’ audience While marketing trends come and go, the basics of success remain the same: understand the needs of customers’ audience and communicate with them clearly and consistently. That’s why customer – focused content has always been the best way to establish solid relationships with customers’ audience. It goes without saying that content marketing will continue to dominate the digital marketing landscape for some time to come. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all customers’ marketing channels. Understanding how effective customers’ outreach is Understanding how effective customers’ outreach is and ensuring that customers’ brand strategy is continually adjusted for change requires effective data collection and analysis. Customers’ technology should be able to pinpoint breakdowns in the customer journey, sentiment about customers’ brand on social media, and automatically provide the right teams with the right insights to fix problems and optimize experiences. Newsletters, a great way to stay top Email marketing is one of the most effective ways to share information with potential and past clients, and people will see more of it in the next year. It is an inexpensive way to reach people who are interested in customers’ services or products. A newsletter is a collection of messages that users regularly send to prospects and customers. Users can use newsletters for different purposes, such as sharing industry news, new products, or special offers. Newsletters are a great way to stay top – of – mind with current and prospective customers, so it is essential to have one that drives results. Personalization Personalization is vital in 2022. More than ever, people want personalized content. Finding customers’ target audience and tailoring customers’ content to that audience is the key to content marketing success. After all, how can users create content without knowing customers’ audience? While it is true that great content can automatically attract an audience. It does not mean they’ll be the greatest audience for customers’ brand. Instead, users want to tailor customers’ content to one target audience so they will connect customers’ content to customers’ product and buy customers’ product because of the content. About NovationWire NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients. For PR contact Brand: NovationWire Market Research Contact: Tony Lee, Press Release Distribution Head at NovationWire Address: Room C21, G-Floor Greenland Court, No. 88 Ma Tau Wai Road, Kowloon, Hong Kong Email: support@novwire.com Website: https://www.novationwire.com/ SOURCE: NovationWire Market Research
Writing a quality news release that the media picks up and the public engages with is a specialized and acquired skill. SEAPRWire can help people acquire with our best tips for writing a press release. 1. Start with a Relevant, Newsworthy Topic For anyone to pay attention to their press release, it needs to have a news angle. Before people start writing, ask yourself: Why will the audience care about this story? Is this story relevant to my target audience? It’s important to remember that a news release is an official statement provided to the media as well as current and potential customers. Therefore, people need to focus on writing about a relevant and newsworthy topic. Even in the digital age, the media still counts on news releases for pulling story ideas. But, now more than ever, they’re short on time and need content that is clear and concise. Always give the why in the first sentence. Then, follow closely behind with the who, what, when, and where. Making sure to draw attention to why the news is essential increases their chance of media pick-up. Most of the time, the media ignores their news release because people buried the lede. As people consider the news release topics, also consider unique approaches to them that will make them more relevant and newsworthy to their audience. 2. Grab Them with a Good Headline Their news release starts with the headline. Think of it as people would the first impression with a client or their first date. To stand out, it needs to be catchy as well as informative. Be clear about why their news release is important and relevant to their audience. Headline writing tips: Include numbers: People respond to numbers in headlines. Several studies show headlines with numbers generate 73% more social shares and engagement. Action Words: Using verbs in their headline gives a sense of urgency and grabs the attention of readers. Use interesting adjectives: Adjectives provide descriptors that give their headline a boost to make them attractive to their audience. Keep it accurate: Including numbers and attention-grabbing language only works if the headline accurately describes their press release. Writing a misleading headline will ensure readers lose trust and avoid their content in the future. 3. Keep it short With an ever-intensifying news cycle that runs 24/7 across media platforms, audiences want short, clear, and concise content. A news release should give just enough information to pique the reader’s attention and make them want to find out more. Keep it to one page, two max. Get to the point and stay on point throughout the release. People need to provide all the relevant information a journalist needs to write their story, without wasting time repeating yourself. Including links is an excellent way to direct journalists and readers to further information. This will also increase search page rankings for their website when a reader visits a link people included in their press release. Just don’t overdo it, and don’t repeat links. Try to keep it to one to three unique links, or one link per 100 words. 4. Call to Action What is the purpose of their press release? What action do people want the reader to take? A strong call-to-action lets their audience know what they need to do next. The majority of readers will not read their whole press release, so keep their CTA high in the text. Think somewhere between the first and third paragraphs. Don’t make the mistake of throwing a for more information line at the end and think that will get anyone to visit their website or click-to-buy. For a CTA to be effective, it needs to: Stand out: The CTA should standalone, to draw attention from the rest of their text. Formatting: Use bold and italics to draw attention to the CTA. Include a link: Use the full URL, so their audience knows where they’re going. Keep the hyperlinks for the rest of the text. And remember, a hyperlink in the middle of a sentence is not a CTA. 5. Include Quotes A quote can provide an added sense of authority to their press release. Including a quote from a senior executive or industry expert shows their audience and search engines that people are a reliable and knowledgeable source for a given topic. Additionally, journalists continue to go to news releases for quotes. Most will pull the quote directly from their release to use in their article. People want to make sure to use natural language. Read it out loud to ensure it sounds like something a real person would say. And keep it short. Again, people want it to sound natural, so something four or more sentences is too long. Writing a news release can seem deceptively simple. It’s short and can come off as formulaic, but that’s what can make it challenging to write. So, be patient. Focus on their audience’s wants and needs, and make sure to write how humans speak. It may take a few tries, but practice can bring great results. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
Hong Kong – Some people may not understand how important it is to determine the target audience before publishing a press release. There is a lot to prepare for when writing a news release, (like who to quote from their company, all the points to cover, who the contact will be, collateral to be included), it is easy to get caught up in the heat of the moment and dismiss certain details. Everybody does it at some point because SEAPRWire just wants to dive right into the writing. One of the details users should not overlook is ‘who their target audience is.’ Determining their target audience may include geographic location, age, sex, interest groups and more. If users have not yet figured this out, SEAPRWire Team highly recommend doing so before users continue or even start writing their press release; optionally, passing the writing assignment on to someone that does understand their audience. Determining their target audience will assist in the tone, grammar and potentially how technical you’re writing style is. Sending a technical news release to a broad audience that is not technically savvy in their industry may fall on deaf ears or annoy some journalists. If users have a specific audience in mind that is very technically savvy, then using technical specifications and jargon may be appropriate and go against the grain of a ‘typical news release’. Knowing the age group of their readers is also helpful. This may assist in what further channels users select after their news release has been distributed, potentially including social media. For instance, if their product or service is attractive to the late teens early 20’s age group, users should probably be including their news release in channels that these age groups are familiar with, like social media. Knowing the age of their audience may also assist in the style that their news release is written. Perhaps if it is written for a younger generation users could have a younger individual that is experienced in news release writing craft their release. If users are a parent with teenage children, users will recognize there are tonal differences between an older mature audience and early 20’s. What about geographic location? Are users sending their news release across America even though their product or service is only sought after in the Seattle area? This may not be a bad strategy as their news release has the potential to be picked up and published online assisting with better local search results and increasing their visibility online. In fact, SEAPRWire has a number of clients that use this strategy and are happy with their results. Including collateral (documents, images, etc.) with a news release can be critical. Knowing how to cater to their audience can be critical. For instance, infographics may appeal to one audience and not another. For those not familiar with infographics, they are a tool used for data visualization. Short videos are also an excellent tool to portray their message however may not be for every audience. Including product images, users can almost never go wrong. About SEAPRWire SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian … For quicker communication, please connect on Skype: cs@seaprwire.com Telegram: @seaprwire Media contact Company: SEAPRWire Contact: Tina, Marketing Manager Email: cs@seaprwire.com Website: http://www.seaprwire.com SOURCE: SEAPRWire
HONG KONG – Over the years, there have been significant changes in the world of marketing, communications, and sales. Don’t kid yourself; the press release distribution fits right in this category as well. Specifically, we are talking about the manner a business communicates with its audience. This style has changed over the years. At NovationWire, we feel that this information is relative to the tone a business takes when writing a press release. We mention this only because of the volume of press releases we have seen written in a fashion that would be applicable ten plus years ago that is no longer relevant today. It can even repel your audience. Back in the day, businesses would write marketing and communication material in a tone where the hard sale was the push. This type of style is no longer applicable and will quickly push your audience away. When you are writing your press release, depending on the subject at hand, if you are trying to draw in new customers for a product or service, you must take the angle of how you are solving a problem for them. Don’t list all the features that your product or service may offer; instead, explain how your product or service can help someone out and relieve a particular pain. A weak example might be a small home office sized product that assembles and seals boxes to hold widgets. Explaining how time is money and how you, as a business owner, could have that time better spent elsewhere to grow your business takes away a pain of time spent packaging widgets. (More on this through a book recommended to us “The 1-Page Marketing Plan” by Allan Dib. Although this may be a book on ‘marketing,’ the same principles still apply to the tone you take in your press release. Gaining trust from your audience and followers is more significant than you may imagine. You cannot force your product or service upon people; you need to gain their trust and let them come to you. One right way to do this is by regularly sending press releases to the media, as long as you have something newsworthy to share. If the news you are submitting is about your industry, eventually, you start to gain trust from your audience, which may include journalists, bloggers, and your customers. The reason this is important is because of this; Although a journalist may not publish your article immediately, they may take one of two actions. First, they may stick your press in their back pocket, knowing that they have a segment coming up months later where it will be suitable. At NovationWire, we have heard of stories published as much as five months later. The second action a journalist may take is this. They are looking to do an article on a particular subject. The journalist may not use one of your press releases directly because they have seen your regular publications in the news (sure – they may not have used them, which is fine). They recognize you as either an industry expert or leader in your industry. Seeing you as an industry expert means when they do write their article, they may come to you for information as the industry expert and quote you and or your business within their writing material. This type of earned media is golden, a milestone that many business owners strive to achieve. First, it is not biased, it is written entirely by a trusted source, and readers see your name and or company and associate this trust. The instant trust and recognition for your brand is not something that can be purchased. The value in this type of earned media far outweighs any purchased advertising spot. The key is consistency with excellent value content and not using a hard sell for your product or service. Take the time to build trust, and good things will happen organically on their own. About NovationWire NovationWire is a marketing firm that offers customized online press release distribution solutions. These online PR distribution solutions are for PR firms, agencies, organizations & Corporates. It includes e-mail delivery directly to Editors who are targeted to media editors at newspapers, magazines, and broadcast outlets like TV and news/talk radio stations. They also cooperate with significant wire services like ACN Newswire, JCN Newswire, Dow Jones Factiva, Reuters Eikon, Bloomberg Terminal, Yahoo news etc. NovationWire also provides a package to target different regions of the world and too different languages. These regions include Japan, South Korea, Vietnam, Philippines, Indonesia, Malaysia, Philippines, Singapore, China (Hong Kong, Taiwan), Russia, the United States, EU, UK, CA, AU, DE & many other countries. The Press releases could also be translated to English, Korean, Japanese, Chinese, Vietnamese, Thai, Malay, Indonesian, French, Portuguese & Spanish. Media contact Company: NovationWire Contact: Yachin, Marketing Manager Email: pr@NovWire.com Website: http://www.NovationWire.com Skype: skype@NovWire.com Telegram: @NovWire
Summit uses iZooto's owned audience marketing platform for audience engagement and retention. Manilla, Philippines / SEAPRWire / April 26, 2021 / - iZooto has signed a 3-year contract with Summit Media to double down on its audience engagement and retention efforts. iZooto, a US-based India HQ, audience marketing platform, helps media publishers reduce their dependence on the likes of Facebook and Google. Summit already uses iZooto for engaging its 31M+ readers across its 14 brands. Audience development and engagement continue to be a priority for the 25-year-old media group. Summit leverages iZooto's engagement platform and its monetization capability to boost its revenue. Summit and PEP already generate 4% of their traffic from iZooto and this continues to grow. Newsrooms inside Summit are now able to leverage the user data to create audience segments and let the tool target readers at the right time with their favorite category content with its recently rolled out AI platform. We are focused on creating a delightful experience both for editors and their readers. The AI platform is one of the first steps that we have taken to ensure that editors can focus on what they do best - publishing great content. iZooto has become a go-to platform for multiple teams across the Summit newsroom - editors, revenue, and audience engagement. Editors at Summit have been using iZooto for breaking news and are able to get readers back to their website in real-time every time they publish news. "iZooto helps us distribute news faster than email or even social media. We are able to get the word out really quickly" added Joel Guinto, Reporter Editor-in-Chief at SummitMedia. The partnership between iZooto and Summit is a great sign of times to come and the underlying changes that the media industry has gone through in 2020. "We remain committed to the vision of building and nurturing our audience and we see iZooto as a long term partner" added, Christine Sandejas, Head of Audience Growth at SummitMedia. "We are building iZooto as a platform that enables newsrooms to build a deeper and better relationship with their audience. This relationship has long been built using platforms like Google and Facebook, but their interests are rarely aligned with that of media companies. iZooto is changing that." added Neel Kothari, CEO at iZooto. About iZooto iZooto is an owned audience marketing solution that leverages push notification as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue. About Summit Media Summit Media is the digital lifestyle network in the Philippines, with14 media brands engaging around 32 million unique visitors every month. Its expertise in creating data-informed quality content has allowed it to reach digital audiences making up more than 25 percent of the country's internet population. Summit Media was founded in June 1995, and for 23 years published the most successful and well-loved titles in the nation's history. It completed its full digital transformation in 2018. Being highly data-informed has armed Summit Media with the understanding of its audiences, enabling it to create more stories that appeal to their minds and passions, empowering it to help its advertisers craft effective messages relevant to their audiences. Media contact iZooto Name: Neha Tanwer Email: neha@datability.co Organization: Datability Solutions Website: www.izooto.com Contact: +9185589 83431 SummitMedia Name: Christine Sandejas Email: christine.ong@summitmedia.com.ph Organization: Summit Media Website: www.summitmedia.com.ph Contact: +639988416371 The article is provided by a third-party content provider. SEAPRWire ( www.seaprwire.com ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Indonesia, Thailand, Vietnam, Singapore, Malaysia, Philippines & Hong Kong )