(AsiaGameHub) - DraftKings is preparing to introduce microbetting on its prediction market platform. The company is rolling out its proprietary platform, DraftKings Exchange, and the operator appears poised to mirror its sportsbook offering with an extensive array of available contracts.
To some observers, this move signals ongoing innovation and new product releases; to others, it represents an exploitation of lenient regulations and targets at-risk users. DraftKings is already contending with a lawsuit alleging it uses microbetting to promote problematic gambling behavior.
DraftKings Exchange Submits Filings To CFTC
DraftKings Exchange filed its initial documents with the Commodity Futures Trading Commission (CFTC) last week. Among the filings is one named GAMEPROPERTY, which would enable the platform to host markets framed as, “Will [property] occur in [time period] of [event]?”
This could lead to markets based on the result of the next drive in a football game, or if a goal will be scored within the next five minutes of a soccer match.
Additional filings include ENTITYSTAT, which would provide markets in the format, “Will [entity] record [condition] [count] [statistic] during [time period] of [event]?”
This would facilitate markets covering a broad spectrum of player propositions, such as baseball pitches, basketball statistics, and a golfer's birdie count, among others. The 'time period' component would permit in-play wagering on brief segments of games, alongside more extensive betting on entire matches and seasons.
Addressing several prominent betting controversies, DraftKings CEO Jason Robins stated the company has curtailed certain markets on its sportsbook, like pitch-by-pitch baseball betting. The filings do not specify if these markets would be available on its prediction market exchange.
He also remarked that prohibiting prop betting would be 'crazy'. The migration of similar markets into prediction markets, which are often perceived as less tightly controlled, is expected to face opposition.
Athlete unions have called on the CFTC to ban markets tied to individual player performances, contending they escalate harassment of players and threaten the integrity of sports.
DraftKings Exchange Launch Imminent
At present, DraftKings provides prediction markets via collaborations with other operators, specifically Crypto.com and CME. These markets are accessible on the DraftKings Predictions platform.
However, the company purchased Railbird Exchange last year, a Designated Contract Maker (DCM) authorized to establish its own markets. Other DCMs are Kalshi, Polymarket, and Crypto.com.
The firm has been open about viewing prediction markets as a significant chance to grow its presence in states where traditional sports betting is not legal.
“This is the most optimistic I have ever been about DraftKings' future,” co-founder and CEO Jason Robins commented regarding prediction markets last year. “We will chase this opportunity, we will compete, and we will win,” he continued.
Co-founder and President Paul Liberman suggested earlier this month that the company would introduce micro markets.
“I believe in sports, we will witness the emergence of quicker, more responsive micro markets that are not currently available. We've observed this already with RFQs and parlays,” he said. “I think innovation will persist in how dynamic prediction markets can become for sports.”
Innovation or Regulatory Arbitrage?
“Labeling this as 'innovation' is somewhat overstated,” Robert Walker informed CasinoBeats. Walker recently authored a book on DraftKings that partially commended the company's ascent but also condemned the tactics it increasingly employs to boost earnings.
“The technology and markets for microbetting—betting on the subsequent play, pitch, or drive—are already established and accessible in every legally regulated sportsbook market nationwide,” Walker further noted.
“The actual 'innovation' here is not the product; it's the regulatory arbitrage. The sector is fundamentally attempting to use the 'prediction market' tag as an entry point into large markets such as California, Texas, and Florida, where conventional sports betting is still entangled in legislative or tribal obstacles.”
Microbetting Makes Economic Value Argument Fall Apart
Claims that prediction markets do not constitute gambling are becoming harder to sustain as their scope broadens to incorporate microbetting.
“The industry's justification for prediction markets frequently relies on the 'hedging' premise—the notion that these markets fulfill a genuine economic need, like the Kalshi instance of a t-shirt seller hedging against a Super Bowl result. However, that reasoning totally collapses when extended to microbetting,” Walker stated.
“No legitimate commercial or economic risk is reduced by 'hedging' on whether the next play will be a run or a pass. If we begin classifying 30-second sports results as 'economic forecasts' merely to circumvent gambling statutes, the line between a prediction market and a sportsbook vanishes completely. Then, the legal structure for the whole industry begins to disintegrate due to its own illogical foundation.”
Robins Admits Prediction Markets Carry Same Risks As Betting
Robins himself conceded that the distinction between sports prediction markets and sports betting is negligible.
During the firm's Q1 earnings call, he described it as irresponsible to claim prediction markets are distinct because they are peer-to-peer, when in practice, users frequently bet against market makers, who function much like bookmakers.
“I believe part of the issue is that some prediction market operators are somewhat recklessly asserting this is not equivalent to a product like ours, because individuals are competing against each other on prediction markets, when the truth is that the majority of the capital is supplied by professional market makers, institutions, and similar entities,” he remarked.
His DraftKings co-founder, Matt Kalish, has recently been vocal on social media in criticizing Kalshi for its claim that it is not a gambling service. Similar to Robins, he indicated that users typically compete against well-resourced institutional market makers.
DraftKings and FanDuel have also acknowledged they view prediction markets as an avenue to broaden their trading operations. The debut of micromarkets offers further proof that DraftKings intends to be a leading player in the effort to capitalize on the potential of prediction markets. And as Walker's book declares, “The House Always Wins”.
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